When we go shopping, we will see that many boutiques are delicately decorated, and use one square after the other to hold trial sale items. Such a lattice shop is called a lattice shop. According to legend, the lattice shop is derived from the tradition of Japan, and then, renting a cheap grid can sell its own items, very popular and convenient. We shop lattice decoration of the time, you can also use the following two methods involved, so you become beautiful box store decoration, an endless stream of traffic.
What is the lattice shop?
It is equivalent to renting a facade. If the rent is too high, you will need to integrate other resources to rent a facade and share the cost. You will pay for the cost of the shop where you put the product. The "plaque shop" originates from Japan. It is a standard-size "plaid cabinet" placed in shops in the bustling city. Everyone can pay for a small monthly fee and can rent a shelf to sell their own goods. Has its own a "placing shop", while there will be full-time staff on your behalf to manage.
Lattice Shop Origin
The “lattice shop†model was introduced in Hong Kong and Macau since 2006. In a short period of one year, Hong Kong’s major shopping malls have seen such shops selling rental counters as their models, that is, placing uniform sizes in their shops. "Lattice cabinet", anyone needs only a few hundred yuan per month rent, you can consign any items in the lattice, but also do not have to operate their own, "placing" staff will operate and manage on your behalf.
This consignment model has developed into a new entrepreneurial and sales industry that is welcomed by many Hong Kong people, especially entrepreneurs, white-collar workers and young people.
This kind of business model is a win-win for users who invest in “grid shops†or rent “plaids†to consign goods to store shelves. First of all, many people have dreams of starting a business, but starting a retail shop, renting, water and electricity, and fittings together require a minimum of 30,000 to 30,000 yuan. Even if they are rich enough, they are afraid of risk. They may not dare to open their own shops, and they also use a lot of money. The time leads to the loss of opportunity costs, so this also limits many people who want to start a business. The new retail model of “plaid store†can precisely solve the difficulties of operating rents, personnel costs, and operational risks, as well as various time-consuming and labor-intensive problems.
Plaid Shop Advantage
Lattice shop "flexible" cost-effective
Why do all the grand hotels that have a wide range of doors and windows to open their doors into a small "check-in shop"? This is not unrelated to the fact that small shops operate in the bustling business district with more advantages. Yesterday, Mr. Liu, who has worked in the food service industry for many years, said that in a district of 200 square meters, the annual rent is about 300,000 yuan, and about 20 square meters of shops have an annual rent of about 50,000 to 70,000 yuan. From the point of view of passenger flow, the daily traffic of small shops is 156, and the traffic volume of large stores is also about 200 people. Even if the big stores have the advantage of slightly higher per capita consumption, the overall cost will be taken into consideration. It is not as good as a small store.
City trading lattice shop has advantages
“The lattice shop does not have its own sources of supply, but mainly the online stores provide physical goods. The quantity of goods and the layout of the grid are also the final say for these online stores. We are only responsible for sales. Many netizens are optimistic about the products on the website and are off duty. Afterwards, they will come to the store to buy.†According to Zhao Lan, the lattice shop focuses on the features of many online shops, just like a “reduced version of the mallâ€. Not only can you see the physicality of the online store, but it can also save delivery costs when you trade with the city. .
Plaid shop refers to placing uniform size "checkered counters" in shops, anyone can pay any monthly rent and they can consign any items in the shop. The owner of the "checkered shop" will operate on your behalf. . This new model of sales and shopping has attracted a lot of trendy fashionistas. Hong Kong, Macao, and coastal areas have seen “Twirler-style†dozens of large and small, and they are rapidly multiplying in the Mainland.
Shop as a main store
"More than a dozen merchants who come to rent plaids are online stores and are displayed as an entity for their own online products." Zhao Lan said that more than 40 plaids were basically rented by online shops. However, some online shop owners in Chengdu also believe that there are restrictions on setting up stalls, setting up counters, and opening shops, which are not as low-risk, low-manual, and low-cost as online shops. The presence of lattice bars is filling the gap.
Plaid shop decoration
The first decoration:
If it is aimed at the lattice paving decoration project mainly based on ear studs, the old rules, lattice shop decoration must be KT board (thin foam board), flannel (also can use a thicker point of the wrapper book leather instead). The KT board is glued to the four sides of the grid, and then fixed on the velvet cover (here it can be fixed with a pin from the velvet cloth to the inside of the KT board), so that the simple decoration of the wall can be done. Next is the jewelry layout:
1. Use a pin to tie the keychain on the wall on the left side of the grid.
2, on the wall in the middle (that is, the back is facing you), put a dust plug on the half of the wall and half of the necklace.
3. Put a bracelet on the right wall of the grid.
4. Put the studs you stuck with the studs on this side of the flat surface of the grid (generally this side doesn't need KT board and flannel), because there is a card support can stand on this flat side, guests It's easy to see. Of course, it is also possible to put things that have three-dimensional energy, such as rings, brooches, and hairpins, and there is a three-dimensional surface that can be seen on the plane in time.
The second decoration:
Just as with the first template, first use the KT board and flannel to decorate and arrange the goods! This template uses a small three- or four-story staircase, like this:
This three-story small staircase can be made at home and is relatively simple. Find a thick foam board, cut it into 3 medium-sized rectangles, and finally stick 3 rectangles to one side. The small stairs are ready. Put yourself into your plaid, and let's start placing gems below!
1. Place a staircase on the right side (according to people's habits, people often see things to the right first), and then put studs, rings, brooches (or hairpins) on each level of the stairs, because it is from high to low , so which gems will not block the gems above, the customer sees each item at a glance.
2. Use a pin to tie the necklace in the middle of the wall that is facing you.
3. Use a pin to attach a keychain to the left wall.
4, put a bracelet on one side of the plane in the middle plane.
What is good for a lattice shop?
Features, infrequent, and price should not be too high! We will divide the common lattice products in the lattice store into large categories, including 1, computer accessories, small appliances, prepaid cards 2, cosmetic skin care products 3, accessories 4, clothing apparel, footwear and hats 5, stationery 6, crafts 7, DIY and second-hand goods.
Lattice shop proposal
The professional lattice shop must be computerized. Each product is affixed to its own bar code. Enter the bar code when selling the product. The grid shop management software can be found on the Internet.
For decoration, the signboard must be high-grade and beautiful, so that the quality of the lattice shop can be improved.
The lattice shop still needs to be purchased, because when no one is renting a lattice, they go shopping and fill up the grid, creating a situation where the grid is very popular. When someone rents, ,, took out their own products and put it on other grids, generally try to fill in some big things with their own grid, because it is easy to manage, the general product is bags, small wallets, and other Relatively small items.
Employees' wages: Generally, the base salary plus commission, and the client’s commission is about 5%. The customer is willing to do so because the salesperson’s enthusiasm will be stronger. If the commission is high, the employee’s basic salary can be set low.
Editor's summary: To realize the profitability of their own stores, of course, the first is the hard power of the quality of their products, followed by the soft power of service attitude, product sales, promotion strategies, business models, and so on. The transformation into a lattice shop business model can be said to be a transitional approach to soft power, which not only saves the cost of rent, but also saves consumers time, adapts to the fast lifestyle that people follow, and allows products to be It may have diversified. It seems that the trend of the grid shop will continue.
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