On National Day, New Year's Day, and Spring Festival, manufacturers began to work hard, fight price wars, and engage in promotions to attract consumers. However, the discounts that consumers have been expecting this year have been delayed. On the contrary, the prices of bulk appliances such as refrigerators and washing machines have been rising. What is going on?
For example, LeTV has recently announced the second price increase this year. It will raise the price of each of the 40-inch, 43-inch, 50-inch and 55-inch models by 100 yuan each. The price was raised by 300 yuan, and the last price increase was in September, and some TVs rose by 100 to 200 yuan.
Some refrigerator brands such as Haier and Meiling also quietly raised prices earlier. The reason behind this is actually...
It turns out that the rising prices of raw materials such as plastics and LCD panels for home appliances are the main reasons for the rise of home appliances. It is understood that the average price increase of plastic products in the third quarter of this year was 4.92%, of which PVC price rose by 25.79% year-on-year, and ABS price year-on-year. It rose by 13.67%, and the price of PP also rose by 1.39% year-on-year. These are the main plastic raw materials used in home appliance manufacturing.
The panel industry suffered a serious loss from last year to the first half of this year. For this reason, panel companies reached an alliance and began to raise prices in the second half of this year. The cost of a LCD TV is more than 70% is the LCD panel. If the price of the LCD panel fluctuates, it will directly affect the production cost of the LCD TV. This has obvious impact on the cost of the TV enterprise.
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