In the first half of 2012, China's machine tool industry continued its growth rate since the second half of 2011, and the main economic indicators were generally in a state of decline. This status quo originates from the complex and volatile economic environment at home and abroad and the impact of changes in market demand. It is also the development stage that must be experienced in the structural adjustment and transformation and upgrading of China's machine tool industry. At the same time, such a situation has also formed a reversal mechanism, providing an external driving force for the structural adjustment and transformation of the machine tool industry. According to the 2012 industry survey of China Machine Tool & Tool Industry Association, in the first half of the year, the company experienced a sharp decline in new orders, increased delays in picking up users, and increased inventory and accounts receivable. Most of the major economic indicators of the company declined year-on-year. . Under such a big situation, some enterprises can achieve a flat growth rate even in the same period of 2011, and even a slight increase, and it is predicted that the whole year will remain basically the same. Some companies, even if the main economic indicators in the first half of the year are declining, but their efforts and current operating conditions can foresee that their prospects will be good. Then, what positive measures have these enterprises taken in the transformation and upgrading of the industry? What is the direction of the company's future development? Through analysis, it can be seen that in the face of the unfavorable situation of the big environment, most enterprises can rationally treat, seriously analyze their own problems, and take active countermeasures, such as: (1) improve and strengthen marketing and services; 2) Actively expand international and domestic markets; (3) Accelerate the pace of new product development, increase investment in technological transformation, and expand product range; (4) Strengthen internal management, improve efficiency, save energy and reduce consumption; (5) Pay close attention to product quality and (6) Continue to promote the construction of new projects and enhance the development potential of enterprises; (7) Strengthen brand building and increase the brand's gold content. and many more. In addition, there are quite a few companies that have taken effective and effective measures at a higher and deeper level. Some enterprises with better product structure adjustment and faster industrialization of innovation products, avoid homogenization competition, focus on market segments, focus on new product development, and meet the needs of key users, especially able to provide complete line technology and Enterprises and equipment that provide users with comprehensive solutions have relatively good operating results in the first half of this year. This not only eases the downward pressure on the economy, but also lays a solid foundation for the sustainable development of the company in the future. Transformation and upgrading, product structure adjustment and initial results During the “Twelfth Five-Year Plan†period, adjusting product structure and transforming development mode have become the main theme of industry transformation and upgrading. Many enterprises can see the urgency and long-term significance of this arduous task and actively carry out products. Structural adjustment, boldly break the established business model for many years, give up some traditional products that are eaten by the family, strive to develop new products that users urgently need, open up new market areas, and smoothly survive the temporary development difficulties. Shenyang Machine Tool Co., Ltd. (Shenyang Machine Tool) broke the "big and complete" mode, transforming the original ordinary machine tools into the numerical control direction, and increased the vertical and horizontal plus from 340 million in 2008 to 870 million in 2011. It is estimated that by the end of the “Twelfth Five-Year Planâ€, CNC machine tools will account for 80% of sales, including 10% of high-end CNC machine tools. Jinan Second Machine Tool Group Co., Ltd. (Ji Er) strives to adjust the product structure. In terms of product grade, the original general-purpose products accounted for 90%, and the high-end products accounted for 60%. Sichuan Pushkin Ningjiang Machine Tool Co., Ltd. (Pushingjiang) gave up the path of blind expansion and production of large and heavy-duty machine tools, and refocused resources and energy on small and medium-sized precision machine tools with traditional advantages. Tianjin Forging Machine Co., Ltd. optimizes product structure, accelerates the upgrading and replacement of related products, and focuses on the development of large (heavy), intelligent, flexible, precision, and composite hydraulic presses, maintaining the traditional advantages in the hydraulic press market. The output value of high-end products of Beijing No. 2 Machine Tool Works Co., Ltd. (North 2) has increased from 20%-30% in the previous years to 60% now. Suzhou Sanguang Technology Co., Ltd. (Su Sanguang) basically eliminated the fast-traveling machine tool with the medium-traveled machine tool, which improved the technology and market share of the company's products. Qiqihar Second Machine Tool Co., Ltd. (Qi) has changed from heavy quantity to heavy quality, developing high-end products, paying attention to mid-end products and reducing ordinary products. Harbin First Tools Co., Ltd. (Ha Yigong) is committed to the development of three high-tech (high-precision, high-efficiency, high-life, professional), focusing on the development of cutting-edge, high value-added, high-tech tool products. These products account for nearly 60% of the total. The product structure of Zhuzhou Diamond Cutting Tool Co., Ltd. (Zhuzhou Diamond or Zhuzhu) has been optimized overall. The output value of medium and high-grade products in the first half of this year accounted for 77%. In the future, we will focus on the transformation and upgrading of the three aspects of optimizing structure, strengthening products and integrating resources. Hanjiang Tools Co., Ltd. (Hanjiang Tools) adjusts the ratio of general-purpose tools to special tools from 7:3 to 1:9, that is, more than 90% is a special tool with high added value such as roll-pull. Diversified management, enter the market segment, avoid homogenous competition in the industry research of the machine tool association reflects a more prominent problem, that is, the product homogenization is more serious, resulting in fierce competition of similar products, which is not conducive to the overall development and progress of the industry. . Many companies are aware of this problem, strive to carry out multi-point support operations, enter the market segment, and have achieved gratifying results. Qinchuan Machine Tool Group (Qinchuan Machine Tool) takes measures of horizontal and vertical expansion and expands the industrial chain to achieve multi-point support. In addition to the main business of gear machine tools, it undertakes large-volume gear processing business. The hollow plastic machinery developed has a strong market demand. There are also products such as wood-plastic machinery. Shaanxi Hanjiang Machine Tool Co., Ltd. (Hanjiang Machine Tool) continuously explores its technical expertise and expands its business field. In addition to traditional product thread grinders, we develop and produce extended products such as screw and screw air compressors. Tianshui Forging Machine Co., Ltd. (Tianshui Forging) is mainly engaged in the manufacturing of large-scale non-standard forging equipment. After 10 years of development of the complete line of oil pipelines, it not only occupied a large domestic market share, but also the export situation. In the first half of 2012, Hubei Sanhuan Forging Equipment Co., Ltd. (three-ring forging) increased the output value and output of forming machine tools by 102.88% and 109.66%, respectively. There are many types of formed products, which enhances the ability to resist risks. Suzhou Electric Machine Tool Research Institute (Suzhou Electric Processing) adheres to the strategy of “differential management and high-end developmentâ€. In the aerospace, aviation, automobile manufacturing and steel production markets, special electrical processing equipment accounts for more than 95%, general electrical processing Machine tool 5%. In order to avoid homogenization of products, Shenyang High-precision CNC Technology Co., Ltd. (Shenyang Gaojing) carefully studies the demand characteristics of market segments and strives to develop products in the direction of characterization, customization and differentiation. The main users of special plane products are automobiles. Parts processing companies. Nanjing Process Equipment Co., Ltd. (Nanjing Technology) saw the decline of the machine tool market and opened up the application of rolling parts in the pharmaceutical, marine engineering, fiber optic cable and other industries to make up for the loss of machine tool orders. Developing new products, upgrading the technology level, and meeting the needs of users in key areas is the source of life for the company. The continuous innovation of products, the industrialization of innovations, and the continuous meeting of the latest needs of key users will undoubtedly enable the company to maintain its vitality and continuous development momentum. The following companies' practices in new product development and upgrading product technology are worth learning. Jiji has long adhered to high technical input, thus maintaining the technological leading edge of products such as rapid stamping production line, automatic unwinding, blanking line and high-speed five-axis linkage machining center. Tianjin Tianforging Press Co., Ltd. (Tianjin Tiandeng) uses the core technology developed by 04 to improve the numerical control and flexibility of the press. Shanghai Machine Tool Works Co., Ltd. (on the machine) promotes product upgrading and actively enters the aerospace and military industries to achieve localization of high-end tools. Dalian Machine Tool undertakes project contracts in the automotive, military, and railway industries with the aim of “outside the layout and internal promotionâ€. Suzhou Electric Processing utilizes the research and development achievements of major special projects to integrate and upgrade the technical level of high-end general-purpose electric processing machine tools, and further strengthen the competitive advantage of products in the market segments. Su Sanguang speeded up product transformation and upgrading, and worked hard on “specialization, precision and specialityâ€. The newly developed pulse discharge LSQ1 power supply and control system of the new generation of slow wire-cutting machine tools improved the surface roughness of the processing to Ra0.4μm. Zhongchuan Heavy Duty Machine Tool Co., Ltd. (Zhongchuan Heavy Duty) product development is based on the typical parts of the user, and based on modern design software to plan the processing technology, optimize the processing parameters, carry out simulation and processing, improve the rationality of new product design and performance reliability. Qizhong CNC Equipment Co., Ltd. (Qizhong) speeds up the research and development of high-end products with market competitiveness. It has formed a series of CNC double-column vertical turning and milling center with a diameter of 6-16m, and has developed a CNC hobbing machine with a diameter of 5-12m. Horizontal CNC lathe series derivative roller roll grinding machine and deep hole drilling machine. Han's Laser Technology Co., Ltd. (Dazu Laser) actively participates in competition with internationally renowned companies such as Teflon and Swiss Baichao through the introduction of fiber laser technology from US IPG and Germany's special CNC system, and its market share continues to expand. The high-efficiency heavy-duty double-cut hob, large-scale involute spline broach and high-speed environmentally-friendly dry-cut gear hob developed by Hanjiang Tools have become a new economic growth point for enterprises. Zhuzhou Diamond has completed the research and development of key products and processes such as VSM milling cutter, silver fox series shallow hole drilling, QC series shallow groove knives, CVD ultrafine grain coating, PVD nano composite coating, and achieved remarkable economic benefits. . Shenyang Gaojing has developed the bus-type all-digital high-grade CNC system GJ400 in the high-end CNC system, which is matched with the domestic high-end CNC machine tools and is used in the processing of aircraft structural parts. In recent years, Ha Yigong has been committed to providing high-end products and services for key areas such as aerospace, energy power, automobiles, CNC machine tools, and major engineering equipment industries in product development, so that the transformation and upgrading will continue to deepen. Get rid of the single product business model and provide a complete set of solutions As the needs of the user field continue to escalate, the way in which the general products are sold in a single way is far from meeting the development needs of various industries in the national economy, and has become a paradox that restricts the further development and progress of the machine tool industry. In this survey, we are delighted to see that more and more companies have paid attention to and implemented a comprehensive solution for users, and many companies have achieved results. In terms of product development, Ji Er has already extended from a single equipment manufacturing to a large multi-station servo press, fully automatic stamping, blanking production line and other complete sets of equipment. It has realized the service mode from the single machine "tailoring" to the line "turnkey", and then to the project "general contracting" comprehensive solution. Shenyang Machine Tool is entering the advanced stage of the development of the machine tool market to provide users with comprehensive solutions for product life cycle. Product design and development implementation project manager responsibility system, from product development, product trial production, product optimization, market entry, product re-optimization, providing comprehensive solutions, to the entire process of increasing market share. Tianjin Tianshun is market-oriented, develops CNC special machines and complete sets and line-up projects, providing users with molding technology and complete sets of equipment, providing strong support for resisting the market downturn. Jinan Foundry & Forging Machinery Research Institute Co., Ltd. (Jinan Casting and Forging Institute) has developed high-strength plate full-function CNC unwinding and leveling production line, automobile longitudinal beam flexible manufacturing complete production line, sheet flexible manufacturing production line and other products in automobile manufacturing, electric energy, instrumentation , home appliances and other industries have been applied. Beiji Machine Tool provides turnkey projects for the automotive manufacturing industry and maintains a stable development in the first half of the year. Dalian Yida Riping Machine Tool Co., Ltd. (Yida Riping)'s business philosophy is: to provide users with comprehensive solutions, good at, do it yourself, not specialized, buy. In 2011, the production line was completed with a production capacity of 430 million yuan, and the current contract is 700 million yuan. From a “selling tool†to a “solution and serviceâ€, Ha Yigong is committed to becoming an influential brand enterprise that leads the tool manufacturing industry. Shenyang Gaojing researches and masters the characteristics of user processes, and strives to become a user process expert, forming the ability to provide users with comprehensive solutions. These companies are all relatively effective or long-term measures based on their own situation and the user industry situation they face. However, the situation and characteristics of each enterprise are different, and their practices cannot be completely copied. They are for reference only. It is believed that under the guidance of the government's favorable policies and the joint efforts of the whole industry, China's machine tool industry can further accelerate the pace of product and industrial structure adjustment, continuously meet the needs of the continuous upgrading and development of various industries in the national economy, and achieve stable industry. And sustainable development.
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