Wallpaper industry leading brands are more favored by consumers

In 1995, Rouran wallpaper brand was born with homage to home decoration art! During the 16 years of its existence, Rouran Wallpapers has grown steadily, mature products and star-level services into an industry leading brand integrating design, marketing and service, leading international wallpaper, and drapery. The overall solution provider. Rouran Wallpaper is a member of the China Building Decoration Association. It was once rated as “Top Ten Brands in Wallpaper Industry”, “Top 500 Most Valuable Brands”, “Top 100 Enterprises in China’s Home Industry” and “Recommended Brand for China Villa Standard Equipment”. "China's green, environmental protection, energy-saving building materials products," and many other honors.

The concept of Rouran As China's leading supplier of professional wallpaper integration, Rouran Wallpapers has always regarded “taking a global perspective to focus on the wallpaper industry” as its mission. Rouran formulates its development strategy in the eyes of international competition and continuously integrates global resources to provide Chinese consumers with top quality high-end wallpapers. In 1998, Rouran cooperated with high-end wallpaper brands in Japan and became the first company in China to successfully introduce high-quality Japanese wallpapers, setting a precedent for the differentiation of the wallpaper market. In 2002, Rouran integrated global resources after continuously exploring the development trend of world wallpapers. At present, Rouran has reached strategic cooperation relationships with the 12 famous international brands.

Rouran's responsibility Rouran insists that customers create beautiful homes as their own responsibility. Through high-quality, high-quality, green, and diverse wallpaper products, the deep Eastern culture and Western modern style will be merged, pursuing aesthetic taste and practical functions. The perfect combination brings a new trend of experience and a healthier lifestyle, so that people virtually feel the influence of art and aesthetics.

In 2002, the Rouran Art Research Center opened its doors. For the first time in the country, “wallpaper” and “art” were expressed in the same space, and the wallpaper was elevated to the height of humanistic art display. In 2008, Beijing, Shanghai Rouran wallpaper soft installation experience hall opened one after another, through the international decoration style affecting the domestic consumer atmosphere, establishing an important position in the wallpaper home improvement market.

Rouran has long noticed that it is necessary to build a green ecological home environment and provide healthy and safe household items. Rouran takes the leading environmental protection concept and environmental protection actions and faithfully fulfills its responsibilities for consumption, society, and nature. Rouran Wallpapers has thus won the honor of “China's Green, Environmental, and Energy-saving Building Materials Products”.

Rouran's corporate culture “dedication, pragmatism, colleges, innovation, humanity” is the core value of Rouran advocacy. Rourun firstly created an ERP information management system in the industry to realize the information management of the entire company and its franchisees.

Rouran's sales model is the first to adopt brand operations, and to open up and implement high-end wallpaper chain franchise business wallpaper companies, making the wallpaper industry more professional. In July 2006, Rouran created the nationwide distribution model for the wallpaper industry, covering Rouran's products to hundreds of large and medium-sized cities throughout the country. Since 2007, Rouran has formed a powerful joint operation model of “Direct Operation” plus “Joining”, which has standardized and scientific management and has become a model of professional and international operation in the industry.