In recent years, the concept of smart homes has been very hot, but unfortunately it has not been able to really fall into the homes of ordinary people.
However, smart locks, which are entry-level products for smart homes, have become the biggest winners and have gradually gained end-user acceptance.
For this reason, the smart lock industry has become a contestable spot for major giants and capitals. It is expected that the smart lock industry will enter the period of development in the next three years. So, how smart is the smart lock industry?
Smart locks have become the battleground for giants
Smart home has always been considered as the living room economy, but the market proves that: before the judgments are wrong, the smart home is the biggest just need to be security, and security is inseparable from the smart lock, so the giants gradually shift their eyes from the living room to the door Lock on.
The first to enter the smart lock industry is the home appliance giant. First of all, Haier took the U+ smart home platform into the smart lock field first, followed by Skyworth, Rongshida, TCL and other home appliance giants who couldn't sit still and launched smart lock products.
After the appliance giant came in, security giants such as Hikvision and Dahua also announced their entry into the smart lock sector. Among them, a large number of industry elites in Dahua Co., Ltd. have set up R&D teams and built a smart lock production line, which shows its emphasis on smart locks.
In the field of telecommunications, in addition to veteran Samsung, ZTE is also unable to sit still, not only introduced smart lock products, in the crowdfunding in 2016, but also to the top ten in the industry crowdfunding with the amount of more than 20 million, and among the best.
In the IT field, Lenovo also introduced smart lock products, becoming the first company in the IT field to introduce smart lock products. Subsequently, Godson also announced that it entered the smart lock industry in the form of smart lock chips and reached a cooperation agreement with Juli.
Various capitals compete for the smart lock industry
In the hot background of smart locks, not only attracted the attention of major giants, but also won the favor of many investment institutions.
Recently, Yunding Technology announced the completion of a RMB 51 million B+ round of financing from Harvest Investment and Red Star Macalline. Prior to this, Yunding Technology also obtained three rounds of financing, which came from Xianfeng Huaxing and Lenovo Star Angels Round Financing (June 2014); Midea, LeTV, Lenovo Star A round of financing (April 2015); Fosun Group tens of millions of B round of financing (May 2016).
Not only Yunding Technology is favored by the capital market, Duchman, Guojia, Ola and Youdis have also obtained investment from related investment institutions. Among them, Deschman received a round of financing of RMB 123 million.
Last year, Guo Jiajing obtained nearly RMB 100 million round of financing; You Deisi received RMB 30 million of Guangda's financing; Ola received RMB 3.8 million of angel investment in the year when it was established.
In the future, as the smart lock industry continues to heat up, it is expected that more capital will be involved in the smart lock industry.
Competing for smart home entrance is the key
According to the “China Smart Home Market Research Report 2015†analysis, benefiting from the increasing number of smart home hardware products in the market and the increasing popularity in the consumer market, China's smart home market will reach RMB 180 billion by 2018.
With such a huge market, all major giants and all capitals are naturally reluctant to give up or take measures. Therefore, smart locks, as smart home entry-level products, have naturally become a must-see for giants and major capitals.
According to relevant investigations, the penetration rate of smart locks in Europe and the United States has reached 50%, and the number of countries in Japan and South Korea has exceeded 70%, while the installation rate of smart locks in China is still less than 3%. However, more than 90% of the over 400 million households in China are willing to upgrade their traditional locks to smart locks, which means that China’s future smart lock market will be expected to reach 100 billion yuan.
At the same time, the smart lock market in China has reached 6 billion in 2016, and shipments have exceeded 2 million units, an increase of 40% compared to 2015. In addition, smart lock companies have grown from a few hundred in 2015 to over a thousand.
Conclusion: In the long run, the competition in the smart lock market will depend on product quality and service. The more firmly rooted a person is, the more likely it is to gain brand premiums and trust from home users.
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