Jiaozuo Tianbao Yuxiang: Super-hard industry "big" and "small" all-you-can-eat

On the one hand, it is the largest equipment in the super-hard material industry - "six-sided top press", and the other is the smallest product in the super-hard industry - "diamond micro-powder". This one-and-a-kind product is actually from the same enterprise. On December 26th, Shi Chao, general manager of China Superhard Materials Network, took a reporter to visit Jiaozuo Tianbao Yuxiang Machinery Technology Co., Ltd., located in Gaoxin District of Jiaozuo City. After in-depth interview, this company is “big and small” in the superhard materials industry. The company is not only technical, powerful, but also has a story. Jiaozuo Tianbao Yuxiang Machinery Technology Co., Ltd. is a wholly-owned subsidiary of Shanxi Tianbao Yuxiang Machinery Co., Ltd. established in Jiaozuo, Henan Province in 2014. The company has a registered capital of 20 million yuan. It is located at the intersection of Zhongyuan Road and Huanghe Road in the urban and rural integration demonstration zone of Jiaozuo City. It covers an area of ​​more than 130 acres, with a construction area of ​​80,000 square meters, a research and development center and an office area of ​​20,000 square meters. One of the large-scale production enterprises of six-face press and diamond powder. At present, the company has an annual production capacity of 1,500 sets of six-face presses and an annual output of 200 million carats of diamond micropowder. Tianbao Yuxiang Company has accumulated rich experience in design and manufacturing in the super-hard materials industry, and has a good market reputation. The company has strong technical strength, especially in the field of R&D, design and production of large-bore six-face presses. In recent years, the three major domestic diamond companies - Henan Zhongnan Diamond Co., Ltd., Henan Huanghe Cyclone Co., Ltd., Zhengzhou Huajing Diamond Co., Ltd. and other large superhard material manufacturers are the main users of the company.
In the interview, when talking about the impact of the macro economy on the industry, Chairman Tian optimistically said: "In the past two years, despite the slight slowdown in the country's macroeconomic development, it has inevitably produced some problems for the superhard materials industry. Impact, but for truly high-quality products, whether in domestic or international markets, the market is still healthy. So as long as the company has a good product that meets market demand, the opportunities for enterprise development are always there, and there is no need to be pessimistic."
When talking about the company's future development, Chairman Tian said: "The brand image is very important to a company, and the brand is the "pricing power" of the company's products. We take products seriously and sincerely serve customers, we just want To create a good brand with real good products!” Chairman Tian gave an example to reporters: “You see that in those shopping malls, consumers generally don’t even feel embarrassed when buying goods in branded stores. Going to bargain, so the merchants have an advantage in the pricing power of goods; but when there are no brands in the store, when consumers buy goods, they will try to cut the price, and even the price will be half-cut. The importance of the brand is self-evident. Chairman Tian finally said that the strategic cooperation with China's super-hard materials network also emphasizes: "To establish a brand image, it is necessary to cooperate with the most professional industry media platform. This must be A win-win result. ”

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