Taizhou shoe exports continue to grow rapidly

According to statistics, following the 35% increase in exports in 2010, the export of footwear in Taizhou this year continued to show rapid growth: From January to April, a total of 10086 batches were exported, valued at US$393 million, which was a year-on-year increase of 13.2% and 34.6% respectively. Create another record of history. It is reported that regardless of the amount of exports or increase, footwear is the "leader" of the export industry in Taizhou, and it ranks the highest in the city for the inspection of commodities.

It is understood that there are two main reasons for the significant increase in exports of footwear in Taizhou City: First, the competitiveness of products continues to increase, and the regional brand value increases. In recent years, Taizhou's export footwear industry has achieved remarkable results in product quality and brand building. In particular, since the introduction of assembly line adhesive shoes, the production technology and materials of Taizhou's footwear industry have been continuously innovated, and the overall quality has been continuously improved, which has formed a mid-to-low-price, high-quality regional brand advantage. With the same quality of products, the price of Taizhou shoes is 5% to 10% lower than that of other major producing areas, and the competitiveness is obvious. Second, the global marketing network has begun to exert force, and emerging markets have emerged as a new force. Taizhou Footwear has always been committed to building an overseas marketing network. Currently, in the Middle East, Africa, Latin America, Eastern Europe and other markets, the major foreign trade shoe companies in our city have set points. With the completion of the global marketing network, all markets have experienced an increase in exports, and the growth rate in emerging markets has been the most obvious.

Although the export prospects of footwear products in Taizhou are promising, there are still significant gaps in quality, quantity and economic efficiency compared with other advanced production bases. The current footwear industry is at an important point of structural adjustment and industrial transformation. The inspection and quarantine department reminds relevant companies to pay attention to tapping potential while maintaining their existing advantages; pay attention to the diffusion and penetration of high-tech to the footwear industry, and further promote the product process. Cold glue technology; pay attention to dislocation development, adhere to the market-oriented, and strive to achieve product types have their own characteristics, export markets have their own specialization, mutual supplement of product grades, the size of the company have advantages of a win-win situation.