Is it a good thing for furniture to enter the home improvement market

Generally speaking, hard decoration and furniture selection are two parts of home improvement. Hard decoration is done by decoration companies, and furniture is provided by furniture vendors. However, the reporter learned in an interview recently that Futaba Furniture has been doing hard work from a brand that only sells furniture. From the design to construction of the owner's home to the addition of furniture and soft furnishings, Futaba has a one-stop service. The home furnishing market is always full of such innovative companies, but for their innovations, the reactions of all walks of life are different.

Phenomenon at a glance: not only selling furniture but also decorating

In the Futaba Furniture Exhibition Hall on the third floor of the Red Star Macalline Kazimen Mall, the reporter saw Ms. Song, the regional manager of Futaba Furniture Jiangsu. Under the guidance of Miss Song, the reporter saw that the rosewood-colored double-leaf furniture was neatly and orderly placed in the model room, with rosewood-colored wooden doors, wall clocks and wooden framed chandeliers. This exhibition hall has a double-leaf characteristic. "All wooden products are produced by Futaba, and what we see in our showroom can be copied to the owner's home as they are."

Miss Song said that since 2007, Futaba has undertaken "all-inclusive" home improvement projects from hard to furniture to soft decoration. They have their own designers and construction teams, and can start 20 households at the same time each month. "The reason for this 'cross-border' behavior is because Futaba is not just a business that sells furniture, but also an enterprise that sells 'environment'. Our project has a unique 'Futaba style'."

"'Shuangye Style' is based on rosewood-colored Shuangye furniture, which is close to the modern Chinese style," said Liu Song, chief designer of Shuangye Furniture. Familiar with Futaba products, focusing on "Futaba style", is an entry rule for a Futaba designer. Liu Song said: "Our work does not highlight the personality of the designer, but focuses on creating a warm environment for customers."

Free design fee and full quality assurance

Ms. Song said that the market demand for decoration is diverse, and those who choose Futaba furniture and "Futaba style" generally have a certain level of culture, consumers who love Chinese culture, and are over 35 years old. But since 2007, the newly-weds have accounted for 30% of the number of consumers, that is to say, consumers who love the "double leaf style" are gradually getting younger.

Consumers choose Shuangye for decoration, they can choose three standards: simple, standard and hardcover, a set of 80 square meters, from hard to furniture, about 140,000 can be done. Unlike the renovation company project, Futaba does not charge design fees. In the interview, Miss Song was proud to talk to the reporter about a case. "Some time ago, a client in a well-known decoration company spent 12,000 yuan to ask the designer to design a set of plans. Later, our designer gave a set of plans for free. In the end, the client would rather waste that design fee. Decided to choose our plan. "

Miss Song said that Futaba's after-sales system is very sound and guaranteed. Futaba voluntarily increased the quality warranty period of solid wood furniture from one year to two years stipulated by the National Consumers Association. For decoration projects, strict implementation of the unified standards of the Nanjing decoration industry, "we can only do better than other companies."

Industry views: mixed reviews of cross-border behavior
For the cross-border move of Futaba Furniture, the reporter also interviewed some industry professionals. Chen Bailin, general manager of Wo Le Decoration, said he did not agree with Futaba's approach. "Production-oriented enterprises, sales-oriented enterprises, and service-oriented enterprises should have a clear positioning and division of labor. I don't think that enterprises that mainly produce furniture can complete the decoration. In fact, the management of decoration companies is very complicated and may be It is even harder than production enterprises. "Chen Bailin expressed doubts about the prospect of Futaba cross-border, because some decoration companies in Nanjing have also moved across the idea of ​​producing cabinets, doors and other products, but consumers who choose their products in the market very few. "Such crossovers are bound to be blocked by our peers. As a decoration company, we generally don't recommend their cabinets and wooden doors to the owners. There are so many good cabinet brands on the market. Why should we recommend them?"

Hao Yuxing, deputy general manager of Shilin Jialejia, expressed very different views.

"Futaba took the lead on the road from single production of furniture to home integration. For brands, from a single category to integrated development, not only can increase the profits of agents, but also benefit the brand image. For consumers , All kinds of products only need to find a seller, and after-sales service can be obtained by just looking for one, which is more convenient and more secure. More furniture information is at http://news.gojiaju.com Welcome to provide news interview clue ads / news hotline to 8004

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