2010 China's hardware tool market demand is very strong

2009 is a year of disasters. The arrival of the financial crisis has swept the whole world. All markets are uneasy in the aftermath of the crisis in order to stabilize, but the tool market has heard such a voice: in 2010, the tool market will Welcome another spring.

2010 tool market will usher in another spring
China's current annual tool sales of 14.5 billion yuan, of which the proportion of cemented carbide tools is less than 25%, not only far from the international market tool product structure, but also can not meet the growing demand for cemented carbide tools in the domestic manufacturing industry. Among the knives used in domestic manufacturing, the proportion of cemented carbide tools has reached more than 50%. The problem of disconnected supply and demand structure has been very serious. The consequence is that a large number of surplus high-speed steel tools are exported at low prices or sold domestically, while high-efficiency cemented carbide tools However, it has to rely on a large number of imports, and the import volume has increased from US$90 million in 2001 to US$450 million in 2005.

In developed countries, cemented carbide tools have now dominated the tool, accounting for 70%. High-speed steel tools are shrinking at a rate of 1%-2% per year, and the current proportion has fallen below 30%. The proportion of superhard tools such as diamond and cubic boron nitride is about 3%.

China currently produces about 80,000 tons of high-speed steel, accounting for about 40% of the world's total output, and consumes a lot of precious resources such as tungsten and molybdenum. This blind expansion and low level of repetition have resulted in a large surplus of high-speed steel tools produced and have to be sold at low prices, resulting in a low efficiency of a large number of tool manufacturers. The annual output of cemented carbide is 16,000 tons, which also accounts for about 40% of the global total. However, the highest added value of cutting inserts in cemented carbide products is only 3,000 tons, accounting for only 20%. This situation, on the one hand, causes insufficient supply of cemented carbide tools that are urgently needed in the country, and on the other hand, the precious cemented carbide resources are not fully utilized.

In terms of economic benefits, China's annual sales revenue of cemented carbide is about 560 million US dollars; Japan is only 40% of China's output, but the sales revenue is as high as 2.633 billion US dollars, of which the proportion of blades is as high as 72%, so that resources are fully utilized. The company has also achieved good results. China's tool industry should get some useful inspiration from it.

According to relevant information, China imported a total of 23,364 pieces of tool products last year, an increase of 64% over the previous year; the purchase cost of imported tools reached US$ 285.16 million, an increase of 87% over the previous year. These figures show that the domestically produced tools are still far behind the development of the machine tool host, so it has caused the current "foreign knife" to sell well. Today, when the globalization trend of the market economy becomes more and more obvious, it is particularly important to clarify the gap with the international advanced level, to find out the development trend of the hardware tool manufacturing industry and catch up.

China has become a "world manufacturing factory", which is only an estimate of some optimists. At present, the main force of China's manufacturing industry is still focused on processing materials. The ability to independently produce high-tech products is still not strong, and the overall competitiveness needs to be improved. What is the gap between us and the international level?

Industrial structure is backward, domestic machine tools have to be equipped with "foreign knife"

Since the beginning of the new century, with the large-scale manufacturing industry in developed countries shifting to China, and the domestic manufacturing industry has also accelerated the pace of technological transformation, domestic CNC machine tools have begun to enter the manufacturing field. A sharp contradiction quickly surfaced, and advanced CNC machine tools, equipped with advanced domestic tools, had to be equipped with "foreign knife." The product structure of China's tool industry for decades has finally exposed serious defects in the new development period, dragging the hind legs of manufacturing modernization.

According to expert analysis, the gap in China is phased. The main performance is that the manufacturing industry is still dominated by low-end manufacturing, and the added value of products is not high, only 26.23%. As a big exporting country, China's exports are mainly labor-intensive products with low technological content. At the same time, China's manufacturing industry's energy consumption is 20% to 30% higher than the international developed level.

At present, Chinese tool companies have occupied half of the market through continuous learning and strategic planning. However, enterprises have highlighted several fatal problems in the development process. If they are not adequately addressed and handled improperly, they will seriously affect enterprises. Development and progress.

Low technology and technology
At this stage, cemented carbide tools have dominated the tool type in developed countries, with a proportion of up to 70%. High-speed steel tools are shrinking at a rate of 1% to 2% per year, and the proportion has now fallen below 30%. At the same time, cemented carbide cutting tools have become the main tools required by processing enterprises in China, and are widely used in heavy industry such as automobile and parts production, mold manufacturing, aerospace and other fields, but our tool companies are blindly and massively The production of high-speed steel knives and some low-grade standard knives did not take into account the market saturation and the needs of enterprises. Finally, the high-end value-added, high-tech high-end tool market was handed over to foreign companies. According to statistics, the current annual sales of China's knives is about 14.5 billion yuan, of which the proportion of cemented carbide tools is less than 25%, but the cemented carbide tools required by domestic manufacturing industry have occupied more than 50% of the knives. Blind production has seriously failed to meet the growing demand for cemented carbide tools in the domestic manufacturing industry, thus forming a vacuum in the mid-to-high-end market, which was eventually occupied by foreign companies.

Low added value of the product
Of the 16,500 tons of cemented carbide produced in China, 4,500 tons are used in the production of cutting tools, which is equivalent in quantity to Japan. However, the value of the tool is only 800 million US dollars, far less than Japan's 2.5 billion US dollars, which fully shows that the overall production level of domestic cemented carbide high efficiency tools is still quite different from foreign countries. Therefore, under the premise that domestic enterprises cannot meet market demand, the demand for manufacturing industry has to rely on a large number of imports to solve. According to statistics, the annual growth rate of major foreign merchants in China's mid-to-high-end tool market has reached 30%, which has exceeded the average annual growth rate of domestically produced tools.

Service is not in line with international standards
Multinational companies, such as Germany's Xiongke, Japan's Jiejie, and Danish Unimog, have accumulated rich production experience in the long history of development, which determines that their service form is no longer a hammer. "Buy and sell", but beyond the primary sales stage of the tool provided only to the customer, according to the problem of the tool encountered by the customer in the production process, timely propose solutions, this advanced form of integration into the production process of the enterprise It has become a customary sales method for foreign companies, which is why the products produced by well-known tool companies are expensive and have a market. Some Chinese companies are one of the reasons why they cannot win the favor of customers despite their large volume.

Enterprise information road occlusion
The 21st century is an era of network and informationization. The level of enterprise informationization will become an important indicator to measure the level of enterprise modernization. Networking and informationization can not only improve corporate office efficiency, save office expenses, speed up response, but also provide market information, assist enterprise judgment, and build corporate brands.

At the same time, whether to value and know how to use the media to promote themselves is also one of the phenomena of the differentiation of Chinese and foreign tool companies. Every time before or during major exhibitions, some internationally renowned companies will use industry media to promote their corporate brands or new products. The person in charge of the company readily accepts and attaches great importance to the interviews of media reporters, but some Chinese companies may be because of “ "Shy" or not scrupulous and unwilling to accept media interviews and reports, and finally missed the "free" opportunity to promote products and businesses.

Serious waste of resources
According to statistics, China produces about 80,000 tons of high-speed steel, accounting for about 40% of the world's total output. However, due to the lack of accurate information on market supply and demand, the production of high-speed steel tools is excessive and has to be sold at low prices, resulting in a large number of tools. The production enterprises are inefficient, and they also waste a lot of valuable rare resources such as tungsten and molybdenum. Similarly, China's annual output of cemented carbide is 16,500 tons, which also accounts for about 40% of the world's total output. However, the highest added value of cutting inserts in cemented carbide products is only 3,000 tons, accounting for only 20%. As a result, on the one hand, the shortage of hard-metal carbide tools that are urgently needed in China is insufficient, and on the other hand, valuable cemented carbide resources are not fully utilized.

80,000 tons of high-speed steel and 16,500 tons of cemented carbide, the total sales of cutting tools produced by the final production only accounted for 15% of the global total, which fully reflects the extensive development of the industry and waste of resources. The seriousness.

Industry people agree that with the rapid development of China's economy in the past 30 years, the manufacturing industry will become more powerful, and the market space will be as broad as that of the European and American markets. Therefore, Chinese companies should proceed from the long-term interests and practice in an orderly manner. Internal strength, seeking a breakthrough, becoming bigger and stronger at an early date, and finally "getting the moon first in the water tower."

In 2009, with the rise of the automotive market, the tool industry, which is inextricably linked to the automotive market, has also risen. In 2010, with the rapid development of automobile industry and aerospace industry production, China's tool industry is facing enormous challenges and opportunities.

It is predicted that the market for machinery manufacturing in China will continue to expand, which will generate greater demand for tools. At the same time, the development speed of the cutting market is still relatively strong. Therefore, accelerating the development and commercialization of domestically produced tools has become an urgent need for the industry. task.

Faced with China's high-speed development of the tool market, tool-related enterprises will accelerate the pace of technological advancement and market development, and strive to do a good job in the development of domestic and foreign markets, truly make China's tool industry stronger and bigger, will be more and better, Updated tooling products are available to a wide range of users.

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