Competition in the custom wardrobe industry inspires corporate dealers to become hot

 

In the past two years, customized wardrobes have undoubtedly been a hot topic in the home furnishing industry. Comments such as "industry dark horse" and "the last piece of cake in the home furnishing industry" have been reported from time to time. At this year's Guangzhou Construction Expo, custom wardrobes are also a highlight at the show!

 

F series four door wardrobe

 

"There is no doubt that the custom wardrobe is still a growing sub-industry in the home furnishing industry, but can the new market capacity be able to accommodate the entry of so many new soldiers?" A practitioner who has been working in the custom wardrobe industry for nearly 10 years The person said without worry.

 

Hot business dealers

 

At the exhibition site, new faces are not uncommon, "I was really shocked when decorating the booth, and I didn't expect so many new brands to appear." Wang Dan, marketing manager of the Apple cabinet family, said. Newly-entered industry Musi Aiya is a customized wardrobe sub-brand from the bedding brand. The original enterprises have also increased their investment. For example, Sofia invested 200 million yuan to expand production capacity, and the automatic production line of Apple cabinets has increased. 1.

 

There were also dealers with high enthusiasm. "There are really many people exhibiting this year." Zhou Yang, manager of the marketing department of Piano wardrobe. Merchants flock to the market, and the huge market potential is an important reason. General Manager Ke Jiansheng of Sofia believes that the development of the wardrobe industry is related to the real estate industry, but the urbanization process and the high-speed GDP growth trend have not changed, and the wardrobe industry is countering the trend in this context. On the rise, last year the "First Wardrobe Forum" put forward the demand of "at least 20 billion yuan per year". "This year's market situation is still continuing."

 

Li Guohua, Secretary-General of the Cabinet and Wardrobe Professional Committee of the National Chamber of Commerce and Industry Furniture Decoration Industry Association, believes that custom wardrobes are one of the two industries with the highest rising power in the home furnishing industry. Personalized customization will become the future development trend of this industry.

 

Getting started is not difficult

 

People in the industry believe that one of the reasons why many companies enter the custom wardrobe is that the threshold is not high. It is also a type of manufacturing. Any industry in the manufacturing industry starts from a workshop, and the domestic labor cost is not as high as that of foreign countries. Equipment, such as the price of a German Hammer production line is about 1 million yuan, plus there is no access system, just take out several million yuan.

 

However, there are few companies that can survive in this industry. Workshop-style production is difficult to compete with branding and scale. Low-level companies are screened under the market and pressure. Just as the financial turmoil comes, many companies die.

 

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