Recently, a net post pushed Suzhou Furniture Fair to the storm again. Because of a normal internal personnel adjustment, it was misinterpreted that the 2012 Suzhou Furniture Fair could not be done?
Isn't the recruitment of the 4th Suzhou Furniture Fair underway? Moreover, the influence of the three-year-old Sujia Exhibition is increasing day by day, and there is no reason to give up halfway? Is it real or a rumor?
As a well-known local media in the Yangtze River Delta, which has been following the Suzhou Furniture Fair for a long time, after the initial shock, "Yaju" magazine and furniture shopping guide interviewed this for the first time. After a week of investigation and visit, the truth was finally revealed. Gradually recover.
Organizing Committee: Rumors stop at wise men
On June 20 , the official website of Suzhou Furniture Fair posted a "Notice on Resignation of the Company's Employees".
In the opinion of the organizing committee, this is just a normal personnel adjustment, and the actual working time of the employee is less than a month. The organizing committee emphasizes that the announcement of personnel information is mainly for being responsible for the interests of exhibitors.
But to the surprise of the organizing committee, this notice of resignation actually became a fuse, triggering the rumors at the beginning of this article, and once spread on the Internet, making people confused. The reporter rushed to the office of the Suzhou Furniture Exhibition Organizing Committee and interviewed Zhao Yixue, the founder of Suzhou Furniture Exhibition, and asked for verification.
"I knew this post the first time. I believe that the rumors stop at the wise men. And the continuation of the Suzhou Furniture Fair will not have any impact because of this ridiculous post." Zhao Yixue to "Yaju", furniture shopping guide The website revealed that the recruitment work for the fourth ( 2012 ) Suzhou Furniture Fair has started, and more than 50 exhibitors have signed booths with the organizing committee. "Nantong Yongli, Ningbo Zhuanghe, Hefei Hongxingao, Foshan Yazhou, Suzhou Mengxuan , Shenzhen Rico, Guangdong Yaoyu, Shanghai Feihua ... "
According to relevant statistics, the reporter learned that the influence of the Sujia Exhibition, which has been held for three sessions, is increasing day by day. The first exhibitors mainly focused on the Suzhou area, the second one has expanded to the entire East China region, and the third one is for the whole country. All four of the country's capitals of furniture production have companies participating. Guangdong and Hebei are all organized by delegations. The participating companies are located in 23 provinces and cities across the country . Can be used as evidence that the first session of the exhibition is only 80,000 square meters, the second expanded to 135,000, the third due to limited exhibition area, is divided into two to do, overall area of 16 million. Let the facts speak, and the data best explain the problem.
In the three exhibitions, a total of nearly 2,000 companies participated in the exhibition, Golden Phoenix, Guangming, Flowers as the medium, Youlian as the home, Fu Debao, Xilinmen, Jisi, Sansk, Dongsheng, Jusang, Yifeng, Netley Seoul, Hennessy, Skene, Style, New Acer, Lianle, Master of Crafts, Famous Camel, Junye, Liantianhong, Tianyuan, Gangyuan, Feilong, Nanfang, Nazca, Chunxiao, Xinhongyang, Mingjia, Fu Ward, Octopus, Ming Yao, Yimeng, Opel, Grande, William Town, Yamu, Yuzuzun ... Many brands are struggling and the stars are flashing. These familiar companies have effectively supported Su Jiazhan. . In addition, "Let the midstream become the mainstream, let the middle become the backbone" is the unchanged purpose of the organizing committee. Thousands of enterprises successfully entered the domestic second and third-tier markets through this platform and seized the huge domestic demand market in the Yangtze River Delta.
Voice of the industry: In the era of meager profits, the exhibition is the industry's booster
In the past two years, with the further strengthening of national macro-control and the downturn in real estate, the furniture industry has inevitably been hit. "Intensified reshuffle, furniture enters the era of meager profits", this has been public opinion in the industry.
In this large environment, Suzhou Furniture Fair also shoulders a greater burden. "We participated in the exhibition, in addition to enhancing the brand's influence, we also hope to open more specialty stores and take more orders", many exhibitors are outspoken.
The Suzhou exhibition surprised them.
"On the first day of the exhibition, we signed contracts for 73 stores of intent, and we completed the performance target for the second half of the year. Such an exhibition, we will definitely participate every year." Liao, chairman of Guangdong Chunxiao Solid Wood Suite, thanked the dinner in 2011 Publicly stated.
"We are participating in the Suzhou Furniture Fair for the first time, and the business cards and albums we brought are not enough to be distributed, and all were distributed in one morning. It has been more than a month since the exhibition ended, and we have received consultation calls to join from time to time." In a telephone interview with Furniture Shopping Network, General Manager Liao General Manager of Jiangxi Muniu Furniture sincerely thanked Su Jiazhan for believing that this was their weapon to expand the Yangtze River Delta market. He also told reporters that the Nankang Municipal Government has decided to organize a delegation to participate in the 4th Suzhou Furniture Fair in 2012 .
City Tianjiao Soft Furniture, who just signed the spokesperson, also developed more than one hundred customer resources at once, which made President Pang sigh with emotion. "Our spokesperson also came to the scene. At the beginning, I was still worried about the order of the scene, but the popularity was very strong but not chaotic. We later learned that the current organizing committee adopted the access control system and other popular practices in international pavilions, effectively identifying accurate customers, greatly reducing our communication costs, and allowing us to communicate effectively with more interested customers within a certain period of time. To increase the transaction rate. "
For the first time, the China Furniture Manufacturers Sales Association organized a group visit to the Su Family Exhibition, which also brought unexpected surprises to some exhibitors. Ruan Rongzeng, the CEO of the new Acer wood suite, highly appreciates this, and thinks it is very helpful for exhibitors seeking the primary market. He also said that in terms of his observations, the exhibitor's exhibition hall layout and investment promotion methods have also been improved year by year, and the progress is very fast, which is almost the same as that of the Guangdong exhibition.
"As far as I know, the Zhao Yixue team contacted more than 1,800 furniture malls across the country , including Red Star, Moon Star, Actual House, Ou Yada, Sixth Space, Jinhaima, etc. An invitation letter was issued. This is a grand event in the industry and an opportunity for the industry to improve. As a local company, Skexin has no responsibility to participate in the exhibition.
At this point, the reporter couldn't help thinking of an interview with Zhao Yixue, the founder of Suzhou Furniture Fair: "Rumors stop at wise men." I believe that the unfounded rumors can't stand the analysis, and I also believe that the influence of the Suzhou Furniture Exhibition will definitely increase.
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