Review of new development direction of construction hardware industry

From the authorities, we learned that there were 621 exhibitors at China International Building Hardware Show 2011. Among them, there were 364 exhibitors of architectural decoration hardware, 281 fastener exhibitors, over 40,000 professional visitors, over 2,000 overseas buyers, and China International Construction Hardware Exhibition was positioned as “internationalization, domestic demand market development, technology orientation and branding. "Promotion", to create a "barometer" of the construction hardware industry market, the "wind vane" of the industry development. This goal is gradually becoming a reality.

From the perspective of the exhibitors, the architectural hardware industry is developing in a benign direction. From the furniture hardware, door and window hardware and fittings companies initially exhibited to the current fastener companies, silk, nets, nail companies, and pipeline linking companies, construction hardware. The product range of the show is increasing. The architectural hardware industry is gradually looking for effective ways of publicizing and constantly breaking through the development bottleneck. Some architectural hardware companies exhibit in the form of Baotuan, which means cost savings and increased opportunities for publicity. Participating in the exhibition has gradually become the first choice for architectural hardware companies.

Construction Hardware Exhibition will continue to organize exhibitions of outstanding domestic industrial bases, invite domestic and foreign top professional buyers to attend the conference, and keep up with the latest demands of the foreign trade and domestic demand markets. In new product promotion, industry forums, and audience organization, media promotion, and exhibitor services Optimize and innovate. This has played a positive role in promoting the construction hardware enterprises to open up the upstream and downstream industrial chains, and has also aggravated the competition in the construction hardware industry.

With the deepening of competition in the architectural hardware industry, the profit space in all phases of the construction hardware industry chain is being compressed, and the space for price reduction is decreasing. More and more companies are realizing that it is impossible to establish core competitiveness based on price competition alone, and not the direction of long-term development, in an effort to explore new development paths. Many architectural hardware companies have increased their investment in technology, developed new products with high technological content, made product differentiation as a long-term plan for business development, sought new market demand, established new economic growth points, and realized the sustainable development.