Dongliang New Material strives to be the leader in aluminum processing area

The 2006 Top 100 Listed Companies and Top 30 Small and Medium-sized Board Companies were jointly organized by the Securities Times and China United Group, and Dongliang Xincai (002082) stood out among more than 100 small and medium-sized board companies. Strong and was ranked second in the top ten management team of small and medium board.

The evaluation has successively passed through several rounds of procedures such as financial performance scores, corporate governance rating, public investor and institutional investor voting, and scored according to the management team, corporate strategy, industry status, core competitiveness, and integrity level. The review expert committee review and confirm. Dongliang Xincai finally won this award with a comprehensive score of 8.60 points, and this was only a short period of more than six months after Dongliangxincao was listed on November 20 last year.

Twenty years of stable and focused team

Dongliang Xincai is a national backbone enterprise specializing in the production of aluminum alloy products and has a history of 20 years. The company has now become the largest aluminum alloy industry base in East China and owns three production plants in the Western, Bali and Zhili areas. It covers an area of ​​more than 600 mu and has an annual production capacity of 82,800 tons of aluminum profiles and 30,000 tons of aluminum. Plates. In the first year of listing in 2006, Dongliang New Materials achieved a business income of 3.78966 billion yuan, an increase of 2.56331 million yuan over the same period of the previous year, and realized a profit of main business of 120.24 million yuan, an increase of 73.56% over the same period of the previous year; and achieved a net profit. 32.85 million yuan, an increase of 53.62% over the same period of last year.

Facing the achievements made by Dongliang Xincai today, the company’s employees proudly said, “That's because we have a team that has been fighting with companies for 20 years.” And 20 years ago, no one could expect to be able to predict The new material can develop from a township enterprise to a listed company.

Recalling the beginning of the business 20 years ago, Dongzhibao, chairman of Dongliangxincao, was not without emotion. He explained that Dongliang Xincao started from the township and township enterprises first. In 1985, it invested 1.7 million yuan to build the first factory, the Yangxi plant, relying on a total of five to sixty workers and an extrusion machine throughout the plant. Only 200-300 tons of building profiles are produced. "Compared with modern mechanical production, at the time, it was only a kind of workshop production," said Lu Zhibao.

With the rapid development of China’s economy and the continuous growth of the domestic real estate industry, Dongliang Xincai also seized opportunities for development in this process. In 1994, Dongliang Group Corporation was established and established, and when the company was restructured into a stock company in 1997, it was formed. The annual sales of building profiles was nearly 2,000 tons. In 2006, the company successfully went public and successfully entered a new stage of development.

Xu Yingsheng, general manager of Dongliang Xincai, was an old employee of the company. He also clearly remembered the days when he entered the factory on May 8, 1985. After more than 20 years, Xu Yinsheng has also been the general manager of the listed company from the workshop director, the quality inspection section chief, the production deputy director, and the deputy general manager of Dongliang Group of the first aluminum alloy section plant in Huzhou. “The team of Dongliang teamed together for 20 years. I was just a member of this team. It is because of the stability of our team that we have been focusing on the development of the profile industry for 20 years to promote the company’s continuous development. Before the development." He said.

“Love the company as a family” is a true portrayal of the Liangliangxinmu management team. No one in this team has ever worked part-time. After the company became a listed company, the natural management share of the management team reached 54.35%. The company's interests and management's interests were tied together, and the personal enthusiasm of senior executives was also maximized.

Innovation is the driving force for growth

In the development process of Dongliang New Materials, it is not an easy move. In the 1990s, it was an important period for Dongliang New Materials to open up the domestic market. However, a new product introduced from abroad had left Dongliang New Materials out of the market.

According to reports, in 1996, Dongliang Xincai invested nearly 30 million yuan and introduced a new production process from Spain that produces imitation stainless steel profiles. This imitation stainless steel colored nickel-plated surface, corrosion resistance, high hardness, but the price is as high as 28,000 yuan / ton, and at the time the price of domestic ordinary products is only 16,000 yuan / ton. Liang Liang new material for a time into a "have no market price" embarrassing situation.

In desperation, Dongliang new materials went up and down to carry out marketing public relations for the people, took the initiative to seek out customers for product demonstrations, and handed over the products to some projects for free trials so that customers could see real results. After repeated efforts, imitation stainless steel profiles not only gradually recognized by the market, and even emerged in the hot scene. According to reports, in the peak sales period, companies even need limited supply.

The success of imitating stainless steel profiles not only enabled Dongliang new materials to achieve considerable benefits, but also made the concept of innovative products and leading market rooted in the heart. “Before we relied on price, we moved customers by service. After that, we must continue to develop new products to attract customers' attention. Now, basically every 1-2 years, we will launch new products to replace and accelerate the upgrading of industrial technology. Xu Yinsheng said.

It is understood that as early as 1998, Dongliang Xincai established a cooperative relationship with China National Research Institute of Nonferrous Metals, and hired two authoritative experts in the domestic aluminum processing industry to serve as independent directors of the company. After successfully researching and developing imitation stainless steel aluminum profiles in China for the first time, Dongliang New Materials successively introduced aluminum profile products such as electrophoresis, powder coating, and fluorocarbon spraying. From simple profile extrusion, it gradually developed to have all the current international aluminum surface treatment technology. In 2005, through independent research and development, Dongliang Xincai successfully developed a new generation of energy-saving profiles with 12 patents; in 2006, the printing aluminum plate project was successfully completed and put into production, and the company's technological transformation work took another step.

At present, Dongliang Xincai has successfully developed from a single building materials industry to two major industries spanning construction materials and printing, thereby greatly reducing the impact of the single industry boom on corporate profits. It is through continuous technological innovation investment and technological innovation that in a short period of time, the company has grown from a small-scale aluminum alloy manufacturer with single technology to the first three in the country, and the output of printed aluminum sheets ranks first in the country. China's first integrated aluminum processing company listed.

Adhere to "two legs" to walk

According to Lu Zhibao, chairman of Dongliang Xincai, the company has now established a “two-legged” development strategy to promote the company’s core competitiveness and sustainable development capabilities. On the one hand, as one of the top ten architectural aluminum extrusion companies in the country, Dongliang Xincai will spare no effort to consolidate its existing building profile business, while continuing to develop new products such as aluminum alloy doors and windows, curtain walls, and vigorously developing national industrial policies to encourage Building Energy-Saving Profiles enhance product profitability by enriching product structure and increasing product added value. On the other hand, Dongliang Xincai has become a professional producer of high-precision PS plate aluminum base in a short period of 6 months. With strong new profit growth point, the company’s product structure has been further optimized, which has greatly consolidated the company’s position as “the largest integrated aluminum processing company in East China”.

The company's existing aluminum products are mainly powder sprayed profiles, electrophoretic profiles, and stainless steel coated profiles. Its “dongliang” trademark is recognized as a national inspection-free product. At present, 60% of building profile products are sold in Shanghai, Jiangsu, and Zhejiang. In the future, energy-saving aluminum alloy window structures will become the company's new profit highlights.

In recent years, with China's vigorous promotion of building energy-saving technologies, higher and higher requirements have been put forward for the energy-saving function of aluminum profiles for building doors and windows. In addition, with the continuous expansion of domestic and high-end construction market scale, the trend of building doors and windows products to the direction of multi-functional and intelligent development is more obvious, which requires continuous improvement of the corrosion resistance, weatherability and decorative effect of aluminum alloy profiles. Liangliangxincao stated that the company will continue to expand its business scope while maintaining its leading position in the domestic market based on the production and development of aluminum alloy door and window profiles, and to develop and manufacture aluminum deep processing products with high added value.

Dongliang New Materials has established a firm foothold in the aluminum extrusion industry, but its products are relatively monolithic. In order to obtain further development, the company has also chosen to enter the aluminum sheet industry, which will play a decisive role in expanding the company's future development space.

Professionals in the industry pointed out that the key to the production of PS plate aluminum base is equipment and skilled technical operators. At present, only the North China Aluminum and Dongliang new materials adopt the continuous casting and rolling production line to produce PS-grade aluminum-based medium and high-grade products. The project of 30,000 tons of high-precision PS version aluminum base project of Dongliang Xincai IPO project has been stable since the project was put into operation in May last year, and the finished product rate has now risen to around 85%, exceeding the average level of domestic similar products. In just over half a year, the company's output has ranked second in the domestic PS plate aluminum base industry, and the product quality has reached the production level of domestic second-tier manufacturers.

Recently, Dongliang New Materials announced again that it plans to invest 240 million yuan to invest in the second phase of the PS version of the aluminum base production line. It is planned to be completed and put into operation by the end of 2008. By then, the company will add 25,000 tons of PS plate aluminum base capacity to 30,000 tons.