Ceiling companies to develop the township market is a major trend

Integrating ceiling enterprises to develop small town markets is an inevitable trend of China’s economic development and is also the direction in which the central government develops strategic planning for county economies. Therefore, enterprises must abandon short-term behavior and must adjust their strategic direction, organizational structure, and operating model to overcome difficulties. Success.

First of all, because the rural market is highly fragmented, cultural differences are large, and local living habits and natural environments are very different. Therefore, they have very different requirements for home decoration. Not only do they differ from cities but also vary from country to village. For this situation, companies must study Their living habits, and according to their characteristics, develop products that suit them, for example, they need stacking rooms to place production tools, miscellaneous items, and food items, etc., due to differences in the use of the environment, to the integrated ceiling The wear resistance and other features will have special requirements. Only by understanding them and designing their favorite products will they be welcomed by the market.

The second is to establish a sales network. The sales model of enterprises for the city certainly cannot apply to the rural market. Since the countryside has a large area, it is necessary to develop a flat sales network, and the company must set up a special leadership organization, organize the forces to research the market, formulate the rural market development strategy, and train Sales staff, this is a long-term action related to the survival of the company, any short-term behavior is doomed to failure.

The last is to reduce logistics costs. In the early stage of development in the United States, the world-famous Sears Company delivered products to villages through mail-order channels. Through this channel, mail-order manuals specially designed for farmers were sent to farmers through the post office. This is the market synergy, that is, through the post office. This channel is configured to send items. Therefore, our current approach to lowering logistics costs can only be achieved through synergies. In particular, current home appliances to the countryside have become a major trend, and companies must study how to use these existing channels and share resources to share in reducing logistics. cost. The building materials industry must really do a good job in the countryside, and reducing logistics costs is the key. This requires the concerted efforts of the industry and even the industry to develop a new model to achieve the reduction of logistics costs.

Developing a township market with great potential is a big trend and a fertile ground for brand cultivation. However, opportunities and challenges coexist, and only companies that use building materials to the countryside as a development strategy are not a temporary measure to survive the crisis, but also have a corporate structure. We must make changes, invest resources in research, formulate new operating models, train personnel, and organize strengths to implement them so that we can seize opportunities and be successful.