2011 High-end Stone Development Plan

The downturn in the housing market has directly affected the demand for decoration of home furnishing projects and homes. It has exerted greater pressure on the production and sales of the stone industry, which has led to a slowdown in the sales revenue growth of the stone industry. At the same time, the main energy and natural gas prices consumed by the stone industry are also high, and the product cost continues to rise, which makes it difficult to increase the sales price and the profitability of the stone industry is limited. Faced with the above problems and difficulties, what should be done by high-end stone brand enterprises in order to cooperate with the high-end brands of stone enterprises to strive to become the development strategy of the leading brand position and the overall business objectives of improving operating efficiency and profitability?

The high-end product market is based on the high-end product market, and initially establishes and perfects professional sales channels, develops new channels, adds professional design institutes, designs high-end brands for home improvement stone enterprises, and establishes high-end brand architects for stone enterprises in major cities. Designers clubs form a professional network; in cities throughout the country, such as Shanghai, Beijing, Tianjin, Guangzhou, and Chongqing, online group buying and network promotion are launched one after another, horizontal sales channels are increased, and a nationwide sales service center is used to provide comprehensive services. Sales, service and technical support, consolidate existing high-end market share, and maintain steady growth in performance.

Mid-range product market In the mid-range product market, enterprises will focus their resources on business investment projects, large-scale real estate chains, well-furnished housing, and affordable housing renovation projects across the country; at the same time, in the retail market, companies will use existing high-end product market access. Resources quickly establish a sales network for mid-range products. In terms of operational improvement, we will increase strategic cooperation including chain building materials supermarkets.

How to open up the market for high-end stone products Foreign market development plan The high-end brands of stone enterprises will make full use of the platforms of international metropolises, give full play to the advantages of existing brands and global customer resources, and increase the development of international markets. Future Development Plan for New Markets The high-end brands of stone enterprises have started to cooperate with national scientific research institutions and professional colleges to develop ultra-thin stone, environmentally-friendly external wall thermal insulation stone bricks, precision ceramic products and waste recycling technology.

International Business Plan Stone enterprise high-end brand will strive to open up the international market on the basis of consolidating the domestic market. The high-end brands of stone companies have introduced relevant professionals to the international market, focused on the development and design of environmentally-friendly and functional products that meet international consumer trends, and adopted international cooperation with foreign companies to conduct international operations.