2011 ceramic sanitary irrational policy impact sales

With the continuous development and improvement of the society, ceramic sanitary ware has become one of the indispensable home building materials in the decoration. However, the ceramic sanitary ware industry in our country has grown too fast in recent years, and the phenomenon that the industry has grown faster than people can purchase. According to statistics from relevant departments, from January 2000 to September 2010, nearly 70 million new urban housing units have been built in China, and farmers have built more than 90 million new housing units each year. From this, it is estimated that China will build about 7 million new urban housing units each year, and farmers will build 9 million households each year. If urban housing is provided with 2 toilets per set, and farmers build houses based on 2 toilets per household, the annual market demand for toilets in China should be 32 million.

However, from the investigation of industrial bases, the annual output of ceramic flush toilets in China has exceeded 120 million, the actual output is over 65 million, and the export is about 30 million. If the domestic sales are calculated at 32 million, the Chinese manufacturers The annual inventory is 3 million, and the excess capacity in the industry will reach 60 million. This is the fundamental reason why the sanitary ware industry's profits are getting thinner and thinner.

Unreasonable production of real estate control Ceramics and sanitary facilities have added to the frost So far, Guangdong Kaiping, Chaozhou, Henan Changge, Zhejiang Xiaoshan, Jiaxing, Wenzhou, Taizhou, Ningbo, Fujian Nanan, Xiamen, Fuzhou and other places are still in full swing to develop sanitary industrial base, further Expand production. It is estimated that in the next three years, domestic sanitary ware production capacity will also grow at a rate of more than 10%. China's sanitary ware exports will drop by an average of over 12% each year, and China’s real estate industry will decline by more than 15% annually due to macro-control. This means that the phenomenon of overcapacity in Chinese sanitary ware will intensify, the living environment of sanitary ware companies will deteriorate, and the competition between production areas and production areas will become more intense.

From the current profitability of domestic sanitary companies, the profit of manufacturing companies is between 8-25%. And these so-called profits are still in exchange for the damage to the health of employees, deducting employee benefits and benefits, in violation of laws and regulations, at the expense of the environment and other costs. The source of this wealth is undoubtedly guilty and bloody.

If the law is to be followed in terms of employment, product sales, taxation, and environmental protection, the cost of the enterprise will increase by at least 25-35% on the original basis. In other words, as long as companies operate in accordance with the law, they are almost unprofitable, and even the more products they produce, the more they lose.

Way out: Change the mode of production, technological innovation, local governments should not be "spoilers"

If the majority of sanitary ware companies wish to withdraw from the swamp, the price is that the company must own its own brand, stay away from commercial bribery, pay attention to environmental protection, use labor according to law, and increase investment in technological innovation.

As a local government that wants to become a big industry, while paying attention to GDP, it should pay as much attention as possible to the living environment of the sanitary ware industry, minimize salt spills on the bloody wounds of the industry, and do less to harm the industry and harm children and grandchildren. "Engineering" strives to be a peaceful messenger to resolve the contradiction between the supply and demand in the market. Do not do the "spoiler" of the industry because of a whim.