An Analysis of the "Old Tree Evergreen" Factor in the Old Enterprise's Tile Axis

The Wazhou Group was founded in 1938 and is the birthplace of China's bearing industry. The first set of industrial bearings in New China was born here and is currently the largest bearing company in China. After more than 70 years of development history, Wazhou Group is still "spiritual." So, what factors make "old trees evergreen"?

Clearly targeted brand strategy

Since 2005, Zhaxi has clearly proposed to take high-end product development routes and accelerate the implementation of the “Falcon Plan” that replaces imports with local production. Aiming at the world's advanced level, the company has built the "Zaoy Group Precision Technology and Manufacturing Industrial Park" and the "Watang Group Precision Technology and Manufacturing (Dalian) Industrial Park."

“The state has proposed to achieve major breakthroughs in major technological equipment in 16 key areas. Bearings are key components.” Wang Lushun, chairman of Wazhou Group, said, “As the vanguard of China's bearing industry, we are to undertake the development of the country. The important task of supporting bearings in the equipment manufacturing industry is to target the world's advanced level, develop high-end markets, develop high and new technologies, occupy high-end customers, and realize import substitution.”

Relying on independent innovation, ZW axis rapidly develops a number of high-tech products with international competitiveness in various fields, especially in major industrial equipment, steel industry, high-speed railway, automobile industry, etc., and continues to achieve major breakthroughs in high-end bearing products. And mass production, solved a large number of technical problems in bearing design, manufacture and testing, and changed the situation of long-term dependence on imports of high-precision, high-reliability, and high-speed bearings in key technologies and equipment in many key areas in China, achieving the realization of core components. Localization.

Discover the power from innovation

Over the years, Wazhou Group has placed the creation of a technological innovation system at the top of its work and formed a technology center as the lead unit. The company's Quality Assurance Department, Planning and Development Department, various subsidiaries, divisions and divisions are responsible for the division of work, full participation, and close With the technological innovation system.

The first is to implement the product development project manager responsibility system, and to organize the research and research of the enterprise's innovative projects to a large extent and have been effectively implemented;

The second is the implementation of the project, in accordance with the project supporting the market development needs, the project manager has achieved a shift from the past focus on the process of work to the pursuit of market recognition results;

Thirdly, the cooperation mechanism of industry, university, and research institute was fully launched, extensive use was made of social resources, and a cooperative relationship of production, learning and research was established with some domestic universities. The Bearing Research and Engineering Center was jointly established with Xi'an Jiaotong University, and 10 basic theoretical and applied researches on bearings were established. The room has already started the theoretical and applied research of four technical projects. At the same time, Dalian has established a coalition of industrial technology innovations in steel, machine tools, wind power, rail transportation and other industries. It has formed product demand surveys with upstream and downstream supporting companies. Design, development, application testing as one of the product supporting development system;

Fourth, mass technical innovation activities were vigorously carried out. The company implemented a special award system for general managers, and all employees actively participated in technological innovations. A total of 235 people received the Special Contribution Award from the General Manager.

Fifth, the operational mechanism for technological innovation has basically taken shape. The company has established and improved the management methods for the appointment of technical personnel in engineering and technical personnel, implemented the special award management measures for general managers, and rewarded skilled workers who have contributed to innovation work, and established academic leaders. With the evaluation methods of technical experts, the company employs academic leaders, technical experts, workers' technical experts, and newcomers in the company's internal evaluation to honor various types of technical experts and form an atmosphere of professional love and technical innovation in the engineering and technical team. Emphasizing technology research and development capabilities

According to the introduction of Wang Shashun, chairman of Wazhou Group, Wazhou Group will accelerate the construction of the only national large-scale bearing engineering research center in the bearing industry, occupying the commanding height of China's bearing technology, forming supporting bearings for industrial equipment, supporting bearings for new energy, and supporting bearings for rail transit. The automotive bearing and parts supporting base achieves the common development with customers through quality and efficient value-added services, making China's manufacturing shine brightly.

Open the market with high quality and quality

On September 2nd, the first “China Quality Reputation Forum on Industrial Products” with the theme of “Reputation of Foundry Quality and Promoting Chinese Manufacturing” was held in Beijing. As the sole representative of enterprises in Liaoning Province, Axis Group, together with more than 150 companies across the country, launched the Global Quality Credit Commitment Initiative and signed on-site the “Promise of the Global Quality Credit Commitment of Chinese Industrial Enterprises” proposal.

Superior product sales concept

Wazhou Group's marketing system's sales companies are closely related to the "market expansion, high growth, and create new records in marketing," the goal of work in the northwest, southeast and other sales markets to separate "combat", according to the different characteristics of various market environments, Focus on key customers to follow closely, for a small number of customers, the market structure is not reasonable, and many other unfavorable factors, to carry out meritorious service activities to stimulate the enthusiasm of the sales team.

At present, the sales team of each sales company of the tile axis marketing system is taking full advantage of the work enthusiasm, exerting the advantages of team building, actively expanding the market, realizing its own value, and contributing to the better and faster development of the company.

Insist on counterfeiting to maintain the image of the trademark

Fake and shoddy brands are rampant in the market, not only jeopardizing the interests of consumers, but also damage the brand image of genuine manufacturers. Many hardware companies, such as the 100-year-old Wangmazi knife and scissors, eventually led to their “fall” due to ineffective anti-counterfeiting. In this regard, tile shafts have made a good demonstration for hardware companies.

Since 2010, Wazhou Group has strengthened its efforts in cracking down on counterfeit and inferior ZWZ products. The company has conducted fraudulent operations to collect information and targeted various forms of counterfeiting activities in Hubei, Jiangxi, and Jiangsu to maintain the reputation of the Wazhou brand. After hard work, the fight is fruitful.