Chen Daoming is on the floor, Jiang Wenli is in front of the cabinet, Lin Zhiling is on the sofa ... At present, almost all the first-line stars have endorsed home brands, and some even endorse many brands. The home building materials industry has gradually become the biggest industry for star gold.
Not long ago, Wang Man, president of the China Association of Forest Products Industry, revealed in a forum that the floor industry celebrity endorsement situation, there are currently 109 celebrity endorsement floors, which makes him lament that this is not available in all industries in the country. According to Wang Man, this is still a rough statistic. "I talked with the comrades of the National Bureau of Statistics. He said that it is impossible. I said that this does not include the Northeast two-person actor, but only the national film and television sports stars (including the host). ""
There are celebrities endorsing multiple brands
Stars with national influence are limited, but if you ask the second-line celebrity to endorse, companies will feel no face, so the first-line stars become scarce resources. It is normal for first-line stars to be robbed in the home industry. A star often endorses different home brands, and some even endorse four or five brands. From bathroom to kitchen to floor, you can see stars everywhere. .
Liu Jialing's endorsement of home brands include flooring and home textiles . In addition to the above categories, Li Jiaxin also has furniture, while Jiang Wenli has more. In addition to cabinets and wall paints, she can also see her in brand advertisements such as lighting and drying racks. Figure. From the perspective of classification, female celebrity endorsements are mainly home textiles and kitchen utensils, while male stars have advantages on the floor and sofa. Chen Daoming, Huang Xiaoming, and Cun Cun have all endorsed the floor. Chen Daoming also speaks on the sofa in addition to the floor. Also endorsement of the bathroom brand.
Before 2000, there was basically no home brand to find celebrity endorsements. The first company to find a star had a sweet taste. A floor brand invited Guan Zhilin to endorse in 2002. It took only one year for the brand to sell the floor. Mao: After a ware was invited by Sun Wei in 2006, the brand value increased by 490 million yuan in two years. Under this influence, many home furnishing companies have rushed to invite celebrity endorsements, and thus there have been cases where big-name celebrity endorsements are too busy. There have been examples of Li Jiaxin's absence of floor endorsement activities.
Star love endorsement because of the small risk
According to a domestic source, the stars are willing to endorse home products, but also because the risk of endorsement is small. “The food and health care brands have had frequent problems in the past two years. The stars are very cautious about endorsements, and they are worried about getting into trouble. Relatively not easy to go wrong." However, with the intensive home products of celebrity endorsements, many people are also experiencing aesthetic fatigue. According to the survey on the home website, 90% of people who buy home products do not pay special attention to the products. Who speaks.
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