"Having seen half of the time in the Milan exhibition hall and half the time outside, the Milan City has been regarded as the entire design week." The richness of Chinese design in Milan's peripheral exhibition has made visiting the “inside and outside†of Milan a choice for design circles. Even so, there are still many differences between Chinese design and Italy. For example, "Italian design is not only talking about fashion or design itself, but also paying close attention to the development of the entire society," Zhong Zhenying said. In addition, in some design institutes in Europe, the teacher's request for students' works is to discard the useless things in the works. "For example, a table needs to be removed if it has nothing to do with the table. This is the simple and modern style of Northern Europe," Zhong Zhenying said. Maybe there are too many "useless things" added to the Chinese design.
From the exhibition hall, Zhong Zhenying saw many "fusions". The first is brand integration. For example, Aston Martin, Bentley and other major auto or apparel brands cooperate with many home furnishing companies to provide brand effectiveness and influence product positioning. The other is a kind of cooperation with some furniture designers. Making some changes to the texture and material of the product will affect the entire work and form a unique style.
Zhong Zhenying gave two examples. One is a professor at the University of Milan. He has worked with Venice ’s famous glass craftsman for 6 years. Although his works are sold in specialty stores around the world, they are well packaged. But surprisingly, this designer's cooperation with the manufacturer is zero income.
"Actually speaking, big brands ask designers to make creative products. There is no reason why they should not pay. As a result, he means that this brand can promote him globally. He counts, and it is difficult for me to promote myself. Designers know how to market their products, and at the same time, they do n’t erase the enthusiasm of design for the cost of cooperation. It is said that many people around the world have known this designer, and his studio has done a great job.
another example. Zhong Zhenying talked about a teacher, who is also very old and only made 40 chairs in his life. In the exhibition hall, Zhong Zhenying saw that the chair was not only easy to use but also pretty to look at, even if it fell down with a very "grounded air", it would not break. "It may be just one piece of Italian design. Such a small piece of work is particularly good. It is difficult for us to make a piece of patience in China. I have always said to slow down, but we cannot slow down."
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