The three "cores" of floor competition

At present, in the flooring market, a wide and wide range of flooring products, and multiple floor marketing, floor companies want to win in many companies need their own core content.

The core product

For the flooring companies, in the face of market diversification, the prerequisite for expanding production lines and expanding production scope is to have its own core products.

Just as *** represents Beijing, Oriental Pearl represents Shanghai, and a core product can represent the brand of a company and promote the process of corporate brand building. The core product can become a new business card for the flooring company.

Conversely, flooring companies do not have a product that can be handed out and are easily forgotten by consumers.

Core competitiveness

Nowadays, the competition between floor companies and their counterparts is not limited to products alone, but also to talents, technology, stores and other aspects.

The production and innovation of flooring products can not be separated from a large number of talents. Excellent marketing talents can also bring a vast floor market to enterprises. The competitiveness in talents can be cultivated by enterprises.

In terms of technology, a flooring company needs a core technology. For example, Bejak's floorboards are far ahead in anti-aging technology, and it also makes it stand out among many competitors because of this technology.

Flooring companies can strengthen the advantages of a certain area, transform their advantages into their own core competitiveness, and start from the core competitiveness of their peers.

Core corporate culture

Corporate culture has the most profound impact on corporate culture. Excellent corporate culture can arouse employees' sense of mission and responsibility, increase employees' sense of honor and sense of achievement, and play a role in aggregating employees.

However, floor companies often overlook the importance of corporate culture. The corporate culture without a sense of core values ​​is just an empty slogan. When setting corporate culture, floor managers need to pay attention to the core connotation of corporate culture and make corporate culture truly become the spiritual guide of employees.

Whether it is products, competitiveness, or corporate culture, floor companies must actively shape their strong and core values ​​so that these three hearts can have a rhythm and vitality.