The ceramic sanitary ware industry has fallen into the three "magic arrays"

In the ceramic bathroom industry, the trend of diversification and white-hot competition, dealers have begun to gradually increase, the same brand of ceramic bathroom can always find in the local market "layered shadow", and even more serious is that a total dealer At the same time, it also represented a large number of brands, which directly caused the phenomenon of excess local resources. In addition, the “rising” of store rentals has caused obstacles to cooperation among dealers, enterprises, and stores. Lead to a part of the ceramic sanitary ware production companies or distributors have to adopt the strategy of pedaling two boats or Rex Rabbit Cave.

The ceramic sanitary ware price war has entered a vicious cycle. The serious surplus of ceramic sanitary ware dealers has caused a series of problems that cannot be overlooked. It makes the development of the ceramic sanitary ware industry bear a heavy burden. Imagine that for the ceramic sanitary ware industry, the accommodation of dozens of brands has become saturated, and now hundreds of brands are everywhere. Once companies face the test of survival, there is no way to fight price wars. Or is it trying to reduce costs, thereby reducing the quality of products and getting into a vicious circle of vicious competition? Manufacturers have played a price war, dealers do not discount almost nowhere to be found.

Ceramic bathroom store sales cannot be "circle"

In many sanitary ware sanitary ware stores, due to the large number of similar products, it is often to a customer, all businesses competing for "grab", such as the customer came out from a shop, went to the next door shop, a salesperson in the previous store or In the back, or peering through the window, not only make the customer very unhappy, but also make the two businesses reveal each other short-term, mutual slander, the result of who's business did not make.

Ceramic bathroom products have been copied because Chinese people are too plagiarized. Often heard of ceramic sanitary ware production companies, the original high R & D costs have made themselves lose their advantages in cost-effective, and product development will quickly be a variety of Li ghost clone. Plus plagiarist selection of raw materials without any taboo, has become a serious obstacle to the development of the ceramic sanitary ware industry.

In terms of national macro-control, the government must guide the ceramic sanitary ware industry. Now that the ceramic sanitary ware industry is developing well, it is far from enough for the ceramic sanitary ware industry to solve its own problems in development. Ordered industry norms are the driving force for the ceramic sanitary industry to move forward.

In the case of ceramic sanitary ware dealers “layered shadows”, the channel adjustment of ceramic sanitary ware companies can not be ignored. Under this market competition mechanism in which the survival of the fittest and the fittest is eliminated, dealer oligarchs emerge and service levels are improved.