Nowadays, curtains have become an indispensable accessory for many people to decorate their homes. Behind the production of beautiful curtains, there are hidden tricks. Recently, Mr. Zhang, who has been engaged in the production of curtains, disclosed to reporters some of the insider stories of poor curtain makers.
Low-cost cloth accessories to make money
Mr. Zhang said that many consumers will first choose the fabrics they are satisfied with before making curtains, and then select the fabrics and then hand them over to the curtain shop. Consumers ordering curtains will often consider cloth prices first. Some curtain shops will naturally lower cloth prices in order to retain customers. If there is a certain kind of cloth counterparts in other stores, the boss will even sell it to the customer at a loss. When the public chooses curtains, most of them pay attention only to the price of the curtains themselves as well as their colors, fabrics, etc., and they rarely pay attention to these accessories. The selling of cloth is to seize the psychology of consumers, first reduce the fabric price, and then earn back on the accessories.
Mr. Zhang gave an example to reporters. For a 2-meter window, for a calculation of 25 yuan/meter, a 4-meter cloth costs only 100 yuan, but at the time of production, the customer must pay an additional processing fee of 4~5 yuan/meter, and buy a hook. Vertical lines, Velcro, tracks, etc. Originally only 4 yuan / meter track, cloth shop to sell 8 yuan, the market is only 0.5 yuan / month hook, cloth shop to sell 1 yuan / month, the purchase price is only 3 yuan / meter vertical line, some The cloth shop sells 8 yuan/meter. The whole calculation will only cost 130 yuan for auxiliary materials. Consumers spend more on auxiliary materials than fabrics.
Since some customers did not ask for the prices of various accessories and accessories when they made curtains, they found that they had fallen into the “cheap trap†that was set by the merchants when they were ready to do so.
Buy more often than cloth production often buckle
Mr. Zhang revealed that, in the name of making folds, it is known to consumers that they buy more cloth, and then “doing things on the cloth†has become an open secret in their business.
If you want to buy 2.4 meters wide curtains, the boss will tell you to buy 6 meters of fabric. They will tell you: "The fabric is draped with wrinkles, the 2.4-meter window with half the folds, the fabric is not enough to speak, and it is very ugly." Under such encouragement, many consumers will naturally obey the boss's "recommendation" .
In fact, the 2.4-meter window has a fold of 4 meters and a maximum of 4.5 meters. It's enough for you to buy more fabrics. When the owner is doing, it will be deducted from China. Since many curtains are first paid after the deposit, the owner is processing. How much cloth is used in the end, only the owner knows best, because no customer will keep beside the tailor, and few customers will carefully measure the curtains after they are done. Even in the case of individual serious customers, the number of cloths was found to be low, but because the fabrics have been processed and it is difficult to measure the exact size of the finished fabrics in general, as long as it does not affect the overall effect of the curtains, consumers are generally not too true. .
Earn money from the accessories, buckle fabric This is a lot of cloth arts shop processing tricks, but in some high-end fabric shop, do a more "clever" is to paste in the domestic fabric on the foreign label posing as imported, and then cloth The price has doubled to deceive consumers.
Curtain processing expects standardized development
At present, the curtain processing market in Nanning does not send accessories during the production of curtains. Instead, it uses the prices of many consumers who are not familiar with accessories. Businesses are tempted to make money from accessories. Some insiders believe that the existence of this phenomenon is not conducive to the entire The healthy development of the industry.
According to industry experts, according to common sense, the accessories, such as rails, hooks, and cloth tapes used in the production of curtains, should be sent by customers when they buy materials, that is, cloth. Although this is not a rigid requirement, it should be a future brand. Curtain industry development direction. As a business, consumers should rely on quality, service, and curtain making styles to attract consumers. Only in this way can they gain the trust of consumers and win their own customers.
The relevant staff of the Nanning City Bureau of Industry and Commerce also reminded consumers that they must also keep an eye on the curtains when they make their own curtains. They must first ask about the prices of those accessories and then pay the deposits so that they do not fall into the “main ingredientâ€. Cheap traps. At the same time when you get the finished curtain, you may wish to use a ruler to check the length and width to see if there is any "shrinkage".
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