Wooden door companies how to tap market demand

The impact of the property market regulation is still continuing. Raw material prices have risen. The situation in the stores has not been promising. Wooden door companies and distributors are under increasing pressure. The traditional way of distribution channels makes the current operation of wooden door manufacturers enter the era of high costs, and it is urgent for companies to find a breakthrough.

How to tap market demand is always a hot topic in corporate marketing activities. Wooden door companies can fully learn from the factory direct sales model based on the characteristics of the industry, as long as the flexible use of good, can be regarded as a step to expand the market coup.

Factory outlets can also be regarded as a kind of group purchase activity. The early factory direct sales were generally conducted in the production bases of enterprises. They invited consumers, visited companies, visited factories, observed manufacturing processes, witnessed the scale and impetus of enterprises, and brought consumers and companies closer together. The customs, as well as attractive prize gifts.

The group purchase to the factory can have large-scale provincial-level activities, thousands of consumers, and hundreds of buses. The momentum can be magnificent; there can also be small-scale activities in a single city. This intuitive model is very popular and the billing rate is very high, but it is not convenient for customers who are far away from the factory. They either run long distances or simply arrange a few days.

For the wooden door enterprises, this model has certain feasibility, but it must be carried out under the premise of sufficient market demand, sufficient strength of its own, and the perfect laying of channel outlets. For this model, the wooden door company can refer to it, and must use it flexibly according to the characteristic that the wooden door is a customized product.

Generally speaking, factory direct sales activities have developed to follow-up scale, and the method of moving the factory direct address to the venue has emerged. Selecting an address in the center of each participating city or a larger city can not only facilitate customer contact, but also increase the influence of local brands.

However, taking into account the particularity of the wooden door industry, the transportation costs of wooden door products are large, and the layout requirements at the terminal site are also high, so this model is relatively difficult to achieve. However, it is not without merit that the wooden door companies can choose to hold a large-scale brand event in large-scale stadiums or venues of large and medium-sized cities. This is undoubtedly an excellent opportunity for brand display and promotion, not only for consumers participating in the event, but also It will allow local residents to feel the brand's momentum, cooperate with the online and offline intensive dissemination, and form an explosive brand effect. The premise is that such activities must form a certain scale, and the number of participating cities and consumers is guaranteed.

Another point to note is that whether it is the same wooden door brand stores in multiple cities, or simply unified activities in the province, or including centralized factory direct sales and decentralized regional linkages, we must pay attention to the unity of price and discount. The so-called unity is power, so that the dense and unified propaganda can be further promoted from the point of view to the wooden door brand.

A person in charge of the wooden door of a brand stated that by virtue of the factory wholesale direct selling business model, the sales price of wooden doors can be reduced, attracting more consumers, and it is beneficial for enterprises to use this platform to open the market.

The impact of the property market regulation is still continuing. Raw material prices have risen. The situation in the stores has not been promising. Wooden door companies and distributors are under increasing pressure. The traditional way of distribution channels makes the current operation of wooden door manufacturers enter the era of high costs, and it is urgent for companies to find a breakthrough.

How to tap market demand is always a hot topic in corporate marketing activities. Wooden door companies can fully learn from the factory direct sales model based on the characteristics of the industry, as long as the flexible use of good, can be regarded as a step to expand the market coup.

Factory outlets can also be regarded as a kind of group purchase activity. The early factory direct sales were generally conducted in the production bases of enterprises. They invited consumers, visited companies, visited factories, observed manufacturing processes, witnessed the scale and impetus of enterprises, and brought consumers and companies closer together. The customs, as well as attractive prize gifts.

The group purchase to the factory can have large-scale provincial-level activities, thousands of consumers, and hundreds of buses. The momentum can be magnificent; there can also be small-scale activities in a single city. This intuitive model is very popular and the billing rate is very high, but it is not convenient for customers who are far away from the factory. They either run long distances or simply arrange a few days.

For the wooden door enterprises, this model has certain feasibility, but it must be carried out under the premise of sufficient market demand, sufficient strength of its own, and the perfect laying of channel outlets. For this model, the wooden door company can refer to it, and must use it flexibly according to the characteristic that the wooden door is a customized product.

Generally speaking, factory direct sales activities have developed to follow-up scale, and the method of moving the factory direct address to the venue has emerged. Selecting an address in the center of each participating city or a larger city can not only facilitate customer contact, but also increase the influence of local brands.

However, taking into account the particularity of the wooden door industry, the transportation costs of wooden door products are large, and the layout requirements at the terminal site are also high, so this model is relatively difficult to achieve. However, it is not without merit that the wooden door companies can choose to hold a large-scale brand event in large-scale stadiums or venues of large and medium-sized cities. This is undoubtedly an excellent opportunity for brand display and promotion, not only for consumers participating in the event, but also It will allow local residents to feel the brand's momentum, cooperate with the online and offline intensive dissemination, and form an explosive brand effect. The premise is that such activities must form a certain scale, and the number of participating cities and consumers is guaranteed.

Another point to note is that whether it is the same wooden door brand stores in multiple cities, or simply unified activities in the province, or including centralized factory direct sales and decentralized regional linkages, we must pay attention to the unity of price and discount. The so-called unity is power, so that the dense and unified propaganda can be further promoted from the point of view to the wooden door brand.

A person in charge of the wooden door of a brand stated that by virtue of the factory wholesale direct selling business model, the sales price of wooden doors can be reduced, attracting more consumers, and it is beneficial for enterprises to use this platform to open the market.