Hardware companies do a good job of analysis of terminal channels

Hardware companies do a good job in the five major elements of the terminal channel 1. Hardware channels, as new channels, should focus on long-term development. Each region must have a certain degree of independence in the selection of business entities. In applying for the qualification of hardware light source dealers and retailers, the number of hardware outlets, hardware personnel, hardware distribution vehicles, and network management hardware required by the customer must be determined. Detailed written explanations will be provided on facilities and policy guarantees.

2. Electricians, as an essential product for hardware channels, are found in most hardware outlets. Regardless of whether the terminal meets the rate or the consumers openly choose to purchase the product, the switch sockets appear at a relatively high proportion. As different products in the same channel, the current switch and socket products must be considered into such channels.

3, hardware outlets should be selective in the local market first breakthrough. At present, all over the world can not help the temptation of the development of hardware outlets, all of them are crowding into the ranks of hardware channels, the development of a large number of hardware outlets, resulting in tight resource matching. Hardware network development, to strictly control the quantity and quality, the development of hardware network conditions immature areas, should focus on the traditional channels to do the fine to do, do not rush to gain something in the hardware outlets, one after another The result can only be dispersed.

4, hardware terminal consumers pay less attention to gifts. From the aspect of purchasing characteristics, because the hardware channel owner does not pay attention to promotion, consumers rarely know the information of channel promotion, and thus rarely generate directional purchase behavior because of gifts. Therefore, hardware channels for consumer gifts should be strictly controlled. Giveaways should be targeted at people who may have an impact on the channel, such as the electrician crowd, including electricians and electricians.

5. The current owner-occupier characteristics of hardware shopkeepers determine their degree of focus on promotion. This is why hardware outlets pay more attention to the price and the quality of the product itself. After the distribution of outlets, after removing product factors and price factors, there is a third factor that influences the purchase results of consumers. This is the focus of hardware network promotion in the future. Due to the characteristics of multi-site operations, at present, the promotion responsibilities of hardware outlets will fall more on manufacturers or regional distributors. In the latter stage of promotion, more resources should be integrated into hardware dealers to get out. The form of strengthening outdoor sales activities.