Demand Shrinks Market Downturn 2012 Bathroom Hardware Performance Worries

In 2011, the building materials, bathroom hardware market was hot and cold and most of the time was in the cold period. The bathroom hardware market was sluggish, and the difficulties of home stores and manufacturers were obvious to all. What is the status of the sanitary ware dealers and agents who are not frequently concerned?

Previously, the author found through investigations and visits that many bathroom distributors have sent out their sad voices, and obviously felt the pressure of survival under the cold winter. So why is the bathroom distributor really difficult? The bathroom hardware market is sluggish and channel costs are high The pressure from manufacturers and the impact of new channels have cast a shadow on bathroom distributors.

First, the demand shrinks, the market is sluggish, the performance is worrying 2011 real estate control policies introduced in succession, restrictions on purchase, limited loans to the bathroom hardware market to the bottom, the bathroom building materials industry in the downstream of real estate also failed to remain alone, involved in the downturn bathroom hardware market environment in.

In view of the scarcity of passenger flow in the bathroom hardware market, some bathroom distributors have made a sad voice. Huang Zong of the Eastern Hemisphere Hardware Network pointed out that real estate control policies led to a sharp decline in consumer demand, bathroom dealers fell into a quagmire, the situation is worrying; and in 2011, a new round of property market regulation combined boxing introduced, so that the already severe home industry situation becomes More confusing. The regulation of real estate will reduce the volume of housing transactions, resulting in a sluggish demand for home bathroom hardware.

According to the author's understanding, there are few new developments in Beijing's Fourth Ring Road, and the majority of the renovations are now real estate developers' developments in 2009 and 2010. The second-hand renovation of second-hand houses or old houses account for a large part of the total, and the two houses are limited. The purchasing power is very low. With the reduction of incremental housing, the cooling of home building materials and bathroom hardware has become inevitable.

The coldness of the bathroom hardware market is directly reflected in the flow of people in the stores. According to Xiao Liu, a salesperson from Xidan Store, “The average number of consumers entering the store every day is about 10, and even on the weekend, the daily traffic is about 20 to 30 people.”

A well-known brand of bathroom distributors in Beijing said frankly: “The strong real estate control policies introduced by the state have a very serious impact on the property market, and some have suppressed some of the just-needed demands, undoubtedly aggravating consumer sentiment.”

In the process of visiting stores, it was also found that the traffic volume has dropped significantly compared with previous years. Even during the May 1st and 11th Golden Week period, it was no longer the case. There are even bathroom dealers who even say that sometimes people do not walk into the store all day, and the phenomenon of withdrawing stores and layoffs can be seen everywhere.

Second: The rapid expansion of sanitary home stores, high rents, bathroom distributors can not eat in the general situation is not good, channel costs are still strong.

The author found in the visit, so that the most frustrating bathroom dealers are the high rent of the store. In the frigidity of the bathroom hardware market, the issue of rent has become increasingly apparent, after many media have reported that the profits of home building materials are more than three floors shared by the stores, which is a great burden for dismal bathroom dealers. There are bathroom distributors who have calculated an account, except for rent, electricity, water, property, and labor costs. In the first ten months of this year, only the only October was profitable, while other months were at a loss. .

The high rent in the store caused the bathroom distributor Chen Chen to express emotion: “In the previous stage, the domestic well-known sanitary home stores invited us to settle in at a price of 280 yuan per square meter per month, and I was rejected decisively.”

Shilihe Xiaolong Ceramics Base, a well-known brand sanitary ware dealer told reporters that in recent years, store rentals can be described as rising, taking a well-known domestic store as an example, from 2007 to today, the same location rent from 300 yuan per square meter per month rose To 450 yuan, an increase of up to 50%.

On the other hand, with the sharp drop in demand for the bathroom hardware market and increasingly fierce competition, the expansion of the sanitary home store has not slowed down. The reporter was informed that the inexhaustible expansion and support of the store has become an important factor in the days of the bathroom distributors. Regardless of follow-up or non-follow-up, profits for the bathroom distributors are largely diluted.

In fact, the expansion of the store is not a superb appearance. With the intensification of the cancellation of the shop, the airline rental rate has soared. Many bathroom dealers have stated that the well-known stores that have always been high-profile have also started to throw their own olive branches, but they are under severe pressure. The situation, many bathroom dealers like Xiaochen chose to refuse.