With the rapid development of the domestic economy, the number of automobiles in China has increased rapidly. As of 2009, the national car ownership has reached more than 76 million. At the same time, the age structure of the owners has also changed a lot. The white-collar workers in their 30s have become an important force in the domestic automobile consumer market. The increase in the number of cars and the relative rejuvenation of car owners have further promoted the development of the automotive supplies market.
Since the car seat cushion entered the domestic market, it has been showing a rapid development trend, and the car seat cushion has experienced explosive growth from the brand and the number. The brand has also been discovered from Baixiang, Bingfeng, Wenfeng and Hengyuanxiang to hundreds of varieties. With the increase in the number of products and the increasing competition in the market, the entire industry has fallen into a strange circle of price wars, and the industry profits have suddenly dropped. Take hand-made car seat cushions as an example. Most dealers' profits are less than 50 yuan/set, and the profit of some products is as low as 20 yuan/set. Under such circumstances, the dealer can do everything possible to reduce the cost of purchasing from the manufacturer if the sales price cannot be increased. This has led to a significant reduction in the profits of manufacturers. In order to maintain the existing profits, manufacturers can only start from the quality of the products, shoddy the selection of raw materials, replace the polyester, linen, etc. with ice silk, polypropylene, etc., compress the process in the production process, reduce raw materials and Labor cost. Some sellers in the process of product sales, in order to attract customers to buy, exaggerate the performance of the product, misleading consumers, such as the car seat on the product label marked with pure linen, only sold for 1,000 yuan. People in the industry know that this price cannot be pure linen, and even linen is impossible. As a natural fiber, linen has advantages that other materials can't match in terms of product permeability and comfort. The price of linen cushions is also higher.
The weather is getting hotter and hotter, and configuring a comfortable cushion for your car has become a top priority for many car owners. Nowadays, there are a lot of car cool pads on the market, the quality of the products is not uniform, and the prices are varied. Take hand-editing as an example, the lowest retail price is 500 yuan, the high-end has 4000 yuan, and the mid-end mainstream price is 1000 yuan. Some products with good quality and high environmental quality are around 1800 yuan. In the face of so many products, how to choose? I hereby provide some suggestions for the majority of car owners, according to their own economic capabilities and vehicle configuration targeted selection. For example, if the value of a car is more than 200,000 yuan, then when choosing a cool pad, try to choose a car pad with a price of about 1800 yuan. This kind of cool pad has good environmental quality. If the value of the car is less than 200,000 yuan, you can choose the retail price of about 2,000 yuan in the process of choosing the car cool pad, or you can choose the price is slightly lower, but try not to choose the hand-made cool pad of about 500 yuan. The kind of cool pad can not only meet the requirements of the owner to pursue comfort, but also the environmental quality is not enough. For the owner, it is “paying for the crimeâ€.
In addition, due to some counterfeit products on the market, car owners must pay attention to anti-counterfeiting in the process of purchasing well-known products. The anti-counterfeiting method is very simple, and the product has a special anti-counterfeiting code on the label.
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