Personal consumption leads to the analysis of the status quo of industry innovation mosaic tiles

In recent years, the mosaic that has been taking the niche route in the past is getting more and more consumers, especially in this year, many bathroom tile brands have pushed mosaic bathroom tiles, originally only embellished in the bathroom tile exhibition hall. The use of parquet bathroom tiles also began to occupy a place in the main location of the exhibition hall, this trend has become more and more popular in the near future, many bathroom tile manufacturers also launched a new patch of flowers in order to share a slice in this market segment, it seems, parquet bathroom The new era of tiles seems to be coming soon.

Development Status: Not yet the current mainstream of consumption Although the number of bathroom tiles in the past two years has increased, there is still a problem of homogeneity. Only personalized designs based on consumer needs are the future development of parquet tiles. According to industry insiders, the mosaic bathroom tile is only a breakthrough in the design and spelling of the bathroom tile. It is just a "scratch and insect technique," not a revolutionary change in the development of wood bathroom tiles, and the industry still needs more revolutionary innovation.

Although the rapid development of parquet bathroom tiles, many companies have rushed to eat this piece of cake, but to win is not easy. Mosaic bathroom tiles in the selection, processing technology, equipment requirements, workers have higher technical requirements, companies must have a certain amount of ability to manage this category. In addition, although various grades of parquet bathroom tiles can be produced and designed, the positioning of parquet tiles is also very important and must be consistent with the company's own positioning. In addition, due to the fact that the utilization rate of materials for parquet bathroom tiles is not very high, there are a lot of hand-carved parts, the process is also more complicated, and its price will not fall in the short term, and it is a relatively high-end product series in the category of bathroom tiles.

Future Trends: Personalization has become a trend. Large areas are displayed in stores. Some companies use tiled bathroom tiles as the main product in the second half of the year... All this can't help but ask why: Why do tiled bathroom tiles become the flagship product of many companies? Why are many companies concerned about it?

Consumers' individual needs are an important reason to promote the large number of parquet bathroom tiles - this is also the consensus of the industry's large number of appearances of parquet tiles. With the increase in consumer demand for decoration, more and more people are expecting to use high-end, personalized products. Through the innovation of design and spelling, the bathroom tile has been decorated differently from ordinary products. Some consumers welcome.

At the same time, the company’s products also require personality. According to people in the industry, the homogenization of the bathroom ceramic tile industry has been more serious. After repeated propaganda on the types of wood and applicable functions, the selling point is no longer enough. The introduction of parquet bathroom tiles can satisfy some of the owner's personal materials. The demand also reflects the company's design and production capabilities. Designers also play a boosting role in this trend.

To a certain extent, this is an inevitable trend in consumer demand for personalization. However, although many bathroom tile brands have been launched to apply for bathroom tiles, there are also people in the industry who say that it is still difficult to remove bathroom tiles from the niche category. Sanitary tile companies want to gain more innovations in this market segment.

Price value: a penny and a penny. In recent days, the author visited and discovered that the original bathroom tile was only used as an ornament and other products to supplement the bathroom tiles. It has the meaning of “righting” and has occupied a lot of exhibition halls, and many stores will also It is paved at the storefront to attract popularity. Some stores also have brands of franchised parquet bathroom tiles. The store's walls and floor are covered with various types of parquet tiles. According to statistics, icons, nature, WorldFriends, Anxin, Life Home, Fudeli and other brands have introduced special mosaic bathroom tiles, and some other bathroom tile brands also have one or two bathroom tiles in the store display.

In addition to changes in the number, compared to the past, the pattern of parquet tiles has also increased a lot. Solid wood, solid wood composites and enhanced bathroom tiles have introduced mosaic products, and in addition to mosaics and combinations of different wood species and colors, the patterns on the surface are also numerous. There are also many combinations of marble, metal, precious wood species, etc. The variety of colors, varied colors, and attractive eyeballs make the products of this kind of material. Although the parquet bathroom tiles look good, the price is not cheap. According to the author's understanding, the price of general solid parquet bathroom tiles is above 1000 yuan/m2, and some of them have reached 4,000 yuan per square meter; the prices of solid wood composite bathroom tiles are generally between 500 yuan/m2 and 800 yuan/m2. Between; Even if it is reinforced parquet bathroom tile, the price is between 300-500 yuan / square meter.