Bathroom hardware accessories double eleven hot

From 936 million in 2010 to 3.36 billion in 2011, and to 19.1 billion in 2012, Taobao's Double Eleven shopping carnival sales have created one after another splendid myth, making businesses and consumers crazy. As a rising star of the e-commerce industry, the sanitary industry's performance in this year's Double 11 War is also considered unsatisfactory, but there are industry insiders reminded consumers to pay attention to product damage and installation and maintenance issues when buying large products such as sanitary and building materials.

Well-known brand battles Tmall Four World War Two smokes It is understood that more than 200 sanitary wares have been assigned to Tmall, Kohler, Wrigley, American Standard, Dongpeng, Jiumu, Zhongyu, Hansgrohe, Faenza, Heng Jie, gold and other well-known brands at home and abroad are among them. According to incomplete statistics, there are more than 50 brands participating in the Double 11 promotion this year. At present, enterprises are counting double-seven sales data. The official micro-blog of Jiumu Sanitary Office released its results on the afternoon of the 12th. The sales volume of the double 11 is more than 24 million on the same day. Other brands have not yet released official data.

During the Double 11 period, various brands launched various promotions to attract consumers. This reporter learned that Huida bathroom cash coupons, gifts, send silver ingot, ipad and other "four-fold discount" eye-catching, and Wrigley bathroom, also launched a shopping spree back to the field activities after the double 11 discount until 15 On the day, ad words such as "full shipping, 50 percent capping, 30 percent shipping" can be seen everywhere. In addition, Kohler, Dongpeng and other Tmall Mall flagship stores also have a lot of double 11 carnival promotional advertising.

Hot products still rely on hardware accessories for large-scale products to pull the lower Although this is the shopping carnival that is known as the largest discount line, but the sale of large bathroom products generally does not have much to lead. The reporter's investigation found that most of the branded companies such as Wrigley, Kohler, and Dongpeng are still the best-selling products, and the products with the most affordable prices have the largest sales. Such as Wrigley's most popular product is a toilet toilet valve valued at 168 yuan + hose, Kohler is a three-piece toilet, and the more prominent can be considered nine animal husbandry showers, in the Singles day sales exceeded 45,000 sets of single product shower sales exceeded 10 million, claiming to refresh the historical record. Insiders pointed out that large-scale sanitary products such as bathtubs, bathroom cabinets and other products still exist logistics, distribution and other issues, so the short-term sanitary brand brand e-commerce hot products are still hardware accessories and other products.

Bathroom products are easy to damage and difficult to install the consumer to install the goods need to be cautious General bathroom products larger volume of higher logistics prices also limit the number of brands flexing their muscles. The Double 11 World War II will be posted in many flagship stores of sanitary wares. The announcements concerning delivery, receipt, shipping, and other related matters, such as the official flagship store of Kohler Lynx, must be displayed when the consumer receives the goods. Dismantle the goods, and confirm the freight and other matters to avoid disputes in later services.

Li **, who will be renovating his new home next year, told reporters that she had been paying attention to bathroom hardware products on the Internet as early as a month ago. When she waited for the Double 11 promotion, she would also purchase it, which could save thousands of dollars. When the reporter asked Why not buy a toilet or other bathroom products, she said that she was more worried about the delivery problem, and that such large-scale product merchants rarely shipped, so to avoid trouble, only to choose a relatively lightweight, not easily crushed products.

Here, the reporter warmly reminded consumers to calm down and deal with possible problems after the 11th madness. Relevant personnel of the Consumer Council reminded that large ceramic sanitary fragile products are easily damaged during transportation, large-scale products are expensive, installation is complicated, and glazed surfaces are easily scratched to affect the appearance, and the replacement costs more logistics costs. Dear friends, it takes care when receiving goods and installing them after crazy to avoid endless loss and trouble.