According to the statistics of the Zhejiang Provincial Economic and Information Commission and the Provincial Statistics Bureau, the situation of the furniture industry in Zhejiang Province from January to September 2012 is as follows:
(1) Statistics on furniture enterprises above designated size in Zhejiang Province:
1. Product output and total industrial output value growth rate: From January to September, according to the statistics of 437 enterprises above designated size in Zhejiang Province, furniture output reached 137 million pieces, an increase of 2.38% year-on-year and an increase of 5.5 percentage points from the second quarter. Among them, wooden furniture was 16.1432 million pieces, an increase of 5.39% year-on-year; metal furniture was 95.5332 million pieces, a year-on-year decrease of 0.69%, and upholstered furniture was 12.2522 million pieces, an increase of 13.4% year-on-year. From January to September, according to statistics of 437 enterprises above designated size in Zhejiang Province, the total industrial output value was 44.166 billion yuan, an increase of 8.81% year-on-year, an increase of 1.5 percentage points from the second quarter; the industrial sales output value was 43.05 billion yuan, an increase of 8.91% year-on-year. This is an increase of 1.2 percentage points from the second quarter.
2. New product development is good, and sales are optimistic: from January to September, according to statistics of 437 enterprises above designated size in Zhejiang province, new product sales reached 11.513 billion yuan, an increase of 14.99% year-on-year. The product sales rate was 97.37%, a year-on-year increase of 0.09%. The production and sales are well connected and the sales are optimistic.
3. Exports maintained growth: From January to September, according to statistics of 437 enterprises above designated size in Zhejiang Province, the export delivery value was 27.285 billion yuan, equivalent to 4.338 billion US dollars, an increase of 6.76% year-on-year. Exports accounted for 63.44% of the sales output value.
4. The decline in profits, profits and taxes narrowed: From January to September, the statistics of 587 enterprises above designated size in Zhejiang Province realized profits and taxes of 2.924 billion yuan, a year-on-year decrease of 0.29%, of which profits were 1.496 billion yuan, a year-on-year decrease of 5.76 %. Compared with the third quarter, data profit, profit and tax declines have narrowed. Main business revenue was 42.119 billion yuan, an increase of 6.89% year-on-year; main business cost was 35.234 billion yuan, an increase of 6.38% year-on-year; main business taxes and surcharges were 208 million yuan, an increase of 5.76% year-on-year. Among these 583 enterprises above designated size, there are 130 loss-making enterprises, and the loss-making enterprises have a loss of 388 million yuan, an increase of 54.20% year-on-year.
5. The increase in expenses decreased slightly: From January to September, the statistics of 587 enterprises above designated size in Zhejiang Province showed that the sales expenses were 2.028 billion yuan, an increase of 16.98% year-on-year; the administrative expenses were 2.260 billion yuan, an increase of 12.12% year-on-year; and financial expenses 9.41 100 million yuan, an increase of 14.39% year-on-year; interest expenses of 983 million yuan, an increase of 38.96% year-on-year. The average number of all employees is 154,900, a decrease of 4.89% year-on-year; the salary payable to employees is 3.894 billion yuan, an increase of 13.20% year-on-year. Monthly, the labor productivity is 31,700 yuan / person? month.
Jiang Hongyuan, chairman of the Zhejiang Furniture Industry Association, pointed out when analyzing the form and problems of the Zhejiang furniture industry to member companies and the media: Zhejiang furniture industry has a total of 3,000 furniture manufacturing enterprises, and from January to September, Zhejiang province achieved industrial sales throughout the industry The output value reached 86.01 billion yuan, an increase of about 9%. From January to September, Zhejiang province's entire industry furniture export value reached 6.109 billion US dollars, an increase of nearly 10% year-on-year. The current situation in the whole industry has the following characteristics and tasks:
1. The reshuffle of the furniture industry is coming to an end: Judging from the data from January to September, the decline in profits, profits and taxes in the furniture industry is narrowing and tends to increase positively. At the same time, the growth rate of various expenses is also slowing down. All this shows that the furniture industry is undergoing a series of reshuffles, and the remaining companies have begun to adapt to the current complex macro environment. The furniture industry is about to come to an end, and the industry is slowly recovering.
2. Seize the opportunity: Under the current situation, furniture companies should be accustomed to slowing down their speed and playing steady, so as to benefit the stable development of the industry and enterprises. At the time of reshuffling, the industry is facing some opportunities at the same time, all we have to do is to sort out the ideas and seize the opportunities.
1) Opportunities to enter the store: In this round of reshuffle, furniture brands that cannot adapt to the new consumer environment have withdrawn from the furniture store. This is an excellent opportunity for furniture products that meet current consumer expectations to enter the hypermarket.
2) Opportunities for choosing dealers: Many dealers have begun to consider whether the brands they represent can adapt to the market, so furniture products with good quality and design sense will be unanimously favored by dealers. Enterprises also need to choose dealers with high loyalty and high service quality, and replace dealers with inconsistent business development concepts.
3) Opportunities for e-commerce: As of July 2011, the turnover of the Taobao home furnishing industry reached 1.89 billion yuan, an average monthly increase of 24.9%, and continued to maintain the momentum of rapid growth. The operating cost of e-commerce is generally lower than that of physical stores, so online sales, known for their high cost performance, will attract more consumers. However, furniture is a bulk item, and the operation mode is different from other products, so enterprises should pay attention to the problems of experience, distribution, and after-sales service in actual operation.
4) Opportunities for mergers and acquisitions: The threshold for furniture companies is low, so the quality of some companies varies. After undergoing a reshuffle, some powerful companies will acquire high-quality resources at low prices, such as factories, equipment, and labor, to increase the scale of the company.
3. Four suggestions:
1) Good communication is required within the furniture industry, especially when the furniture industry is affected by the economic downturn, the information transmitted between enterprises and between market segments must be accurate and true. Information asymmetry and mutual disrespect will destroy the industry.
2) During the period of reshuffling of the furniture industry and the slowdown of growth, companies may wish to strengthen internal skills and improve personnel training; senior management can conduct strategic thinking and conduct market research; learn domestic and foreign industry development experience.
3) Call on banks, insurance and other financial institutions to support the development of the real economy and escort the real economy. For small and micro enterprises like the vast ocean, including a large number of private furniture companies, banks should actively care for them and actively support their healthy development in financing.
4) It is hoped that the government can help the troubled and well-qualified furniture enterprises; for the few insolvent and rescued enterprises, they should follow the market rules and survive the fittest.
Xi'an Jmlai Bio-Tech Co., Ltd. , https://www.jmlaisarms.com