Gold has been favored by people because of its pure texture, bright color and good value-keeping function. Therefore, many jewelry brands are the mainstay of gold jewelry. Men wear it to show their status. Women wear it more luxuriously. Then, in the store, how can we highlight the characteristics of gold and show the glamour of gold jewelry? This is naturally inseparable from the effect of the light.
In China, many jewelry stores mostly use metal halide lamps, but from the perspective of professional jewelry lighting, metal halide lamps are not the best choice. Although the metal halide lamp has high luminous efficiency, the light source cannot be lit immediately. It takes at least 5 to 10 minutes to reach the normal brightness, and once it is powered off, it must be cooled for 15 minutes before it can be lit again. It is time consuming, Power consumption. In addition, the metal halide lamp has been used for a long time, the color will turn yellow, and the color difference will be generated, and the brightness will be continuously attenuated, which will inevitably affect the color of the gold jewelry, making its own attractive charm greatly reduced.
However, with the continuous development of lighting technology, the birth of LED lights completely eliminates the drawbacks of traditional gold lighting. The luminous efficacy of LED lamps has exceeded that of metal halide lamps, and LEDs are long-life cold light sources. They do not emit infrared rays and other harmful substances. They have better protection for jewelry, and are energy-saving and healthy. Many jewelry stores began to use high-power LED spotlights instead of metal halide lamps.
The LED lamp used for gold jewelry lighting is a color temperature parameter set according to the characteristics of gold. It is about 3300, and the color temperature is warmer than the diamond lamp, which can highlight the golden color of gold. As people pay more and more attention to the purity, texture and color of gold, gold jewelry has also developed, the purity is getting higher and higher, the texture is stronger, the color is more gorgeous, which requires the corresponding lighting fixtures to be more meticulously presented. These characteristics, while the traditional lamps or some bad LED lamps will make the jewelry blue, resulting in color cast, resulting in insufficient purity, color error, visual error, which affects the customer's purchasing psychology and lower sales. Moreover, the LED light is strong and the light source is long, so that the counter filled with gold products has a sense of layering, and can be taken care of everywhere. It will not generate heat for a long time, and will not cause loss to the props in the counter, nor will it Physical and psychological adverse effects on salespeople and customers.
As a new generation of technical lighting products, LED lights are not only designed and produced according to the characteristics of jewelry, but also solve various drawbacks of traditional lamps. They also have many advantages. Therefore, LED lighting is widely used in jewelry lighting. As a jeweler, whether it is from the sturdy effect of jewellery or the long-term cost saving, it is wise to choose LED lamps with good quality, and cooperate with professional, high-quality LED lighting companies. It will also add luster to its jewellery products, making the overall sales reach an ideal state.
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