What is the event that will allow many brand "big brothers" to gather in Chengdu? What kind of undercurrent is behind this gathering of outstanding brands? With doubts, our reporter specially visited the center of this storm-Xiangjiang Global Home CBD.
Keywords: West of the Sword
Towards Xiangjiang · The global home CBD aims to seize the strategic high ground in the west
Lin Weijie, the CEO of Red Apple Furniture Co., who just arrived from Guangdong, told reporters, "This time I came to Sichuan to visit Xiangjiang · Global Home CBD!" In his view, Chengdu and even the west will become the main strategic direction for the further development of Guangdong furniture And a large-scale furniture trading center like Xiangjiang · Global Home CBD just happens to provide a most suitable opportunity for the collective "westward" of Guangdong furniture. Therefore, only 600 first-line brands have planned and large-scale investigations into Sichuan.
In fact, as early as last year, Xiangjiang · Global Home CBD detonated the industry's attention. The Guangdong Fine Furniture Expo Center was officially completed in August, and on August 7 signed a settlement agreement with the Guangdong Furniture Chamber of Commerce, more than 150 Guangdong furniture Famous enterprises have joined the group to set up a southwest direct sales base for Guangdong furniture brand.
According to the marketing director of Xiangjiang · Global Home CBD, after hearing the news that Guangdong Furniture will organize a delegation to Rong, these days, furniture manufacturers from Hong Kong, Beijing, Jiangsu and other places have come to the investment attraction center of the project. Fight to sign a settlement agreement with them. Being able to be so hot that it has become the fourth pole of the development of furniture in the country and even the world. The flow of furniture capital and brands in the country is affected. Xiangjiang · Global Home CBD naturally has the absolute strength to stand out.
Keywords: scale strength
The largest trading platform in the west radiates the market of eight provinces in the west
It is reported that the reason for being able to shake the Guangdong Furniture Group Army is to first benefit from the largest scale advantage of Xiangjiang · Global Home CBD West. The project is located in the Chengdu City Furniture Industrial Park in Xindu District. It is a Chengdu furniture jointly organized by Guangdong Xiangjiang Group, Sichuan Province, Chengdu City and Xindu District Government, and supported by the Global Furniture Industry Chamber of Commerce. Industrial development base.
Relevant experts said that by 2015, the global furniture industry will exceed 5 trillion yuan, and in the ten western provinces with Xiangjiang · Global Home CBD as the center, tens of thousands of leading Chinese furniture manufacturers will be gathered with an average annual transaction. The amount will account for one-third of China's furniture industry and become one of China's largest home furnishing markets.
In terms of area, Xiangjiang · Global Home CBD covers an area of ​​more than 6 square kilometers and is divided into 16 functional areas. It can accommodate more than 20,000 excellent manufacturers of furniture and building materials from the world to enter the market and provide a display and trading platform for 5000 famous global brands To provide procurement and distribution services for large-scale furniture and building materials chain companies around the world. After operation, their furniture transactions will radiate to eight western provinces, and the annual transaction volume is expected to reach 300 billion.
Keywords: Operation Tips
The successful leading experience of the furniture leader
Who can run such a large-scale project? In fact, the Xiangjiang Group, founded in 1990, has long been known as the "aircraft carrier" in China's home furnishing industry. Its industry covers four major areas: commercial circulation, real estate development, resources and energy, and financial investment. The affiliated brands of Xiangjiang Home Mall and Jinhaima Home Furnishing have built and operated more than 200 large-scale home furnishing chain stores nationwide. At the same time, more than 20 large-scale commercial and trade projects have been invested and built in more than 10 provinces and cities across the country, with a commercial area of ​​more than 7 million square meters. For 20 years, Xiangjiang Group's experience in the furniture market has been proud of the entire industry. Its exhibition marketing, alliance marketing, event marketing and other methods have been used in various projects across the country, and the furniture brands that have developed together with the Xiangjiang Group have reached thousands. It is these countless successful trading experiences that have become the key to the true victory of the No. 1 furniture trading platform in the West.
"In addition, the overall operation and promotion of Xiangjiang · Global Home CBD will be unifiedly operated by the Xiangjiang Group's circulation business department." Huang Yaoping, the investment president of the Xiangjiang Group's circulation business department, said, "As a strategic core project of the Xiangjiang Group, we have The elite cadres were recruited to form the most powerful operation team to ensure the successful operation of the Xiangjiang · Global Home CBD project. "Those in the furniture industry know that this operation team is arguably the most powerful in China.
Keywords: industry support
Has a complete industrial chain to lead the global furniture trend
"Relying on a perfect industrial chain is another great weapon of Xiangjiang · Global Home CBD", senior executives of Xiangjiang Group said, "Western furniture is in Chengdu, Chengdu furniture looks at the new capital", because the project is located in the center of Chengdu furniture industry-Xin Capital, production, raw materials, logistics and other industrial chains are perfect. Relying on the production scale of 5,000 furniture companies in Chengdu, it completely breaks the limitation of traditional stores only entering agents, distributors, and single brands. In the development process of western furniture, it took the lead in updating the model of the commercial platform, turning the commercial platform into a clustered industrial platform, highlighting the advantages of Chengdu's own complete industrial chain.
The project integrates resources in the upstream, middle and downstream of the furniture industry to form a nationwide gathering of R & D, creativity, financing, government services, exhibitions, import and export, logistics, annual new product release center, training center, e-commerce, tourism and leisure, etc. Complete industrial chain. "Industry cluster development is conducive to the establishment of a benign industrial chain among enterprises and the upgrading of products." Liang Shaobo, director of the China Household Brand Planning Committee, said.
At the same time, many people in the industry believe that "Xiangjiang Group itself has a great brand appeal in the industry, which is equivalent to having the CBD function of a commercial cluster. It is not only a simple industrial commercial real estate project, but must have a complete industrial chain advantage. "At this point, Xiangjiang Global Home CBD is undoubtedly doing very well. Xiangjiang Group is the leader of China's furniture commerce industry. It is precisely relying on a complete industrial chain that can lay a solid foundation for leading the global furniture in the future.
Reporter observation >>>>
This time, the "Guangdong Army" really came!
As early as the previous two years, due to the impact of various policies on exports, many Guangdong furniture aimed at the domestic market, playing a wishful thinking for domestic sales. However, even "grabbing the site" is the old way of dealers. Dealers are like "pseudo-armies". After all, the fighting power is not comparable to the regular army of "fathers", plus the vague relationship between manufacturers and dealers. At best, "Guangdong's signboards" can only be used in first-tier cities like Chengdu. More regions in the west are still my "Chuanjun".
However, the situation has changed unknowingly, and this change has to start from the birth of Xiangjiang · Global Home CBD. The super large volume of 6 square kilometers undoubtedly provides a long drive for the "Guangdong Army". Opportunity, the 600 "Guangdong Army" entered the Sichuan collectively, seemingly carelessly behind, but hiding organized and planned collective actions. What's more, this time it was dispatching all the "regular army", which is not counted. Once the "Guangdong army" stabilizes its camp in Xiangjiang · Global Home CBD, it is a strategic commanding height, and it is not known if it swallowed the western market.
Speaking of which, this Xiangjiang · Global Home CBD, which has risen in the new capital, has become the key to the problem. Do not allow them to enter? This is obviously only a joke. How exactly is it against?
Shouted many times "Wolf" came, when "Wolf" really came, we were a little dazed. You don't care about him, but he came to "grab" your site, and accidentally bit you all over. It ’s better not to hide. It ’s better to be a warrior. You can enter the Xiangjiang camp. How can I not make a fortune? I would like to follow the trend and use Xiangjiang to play a beautiful ambush and play a “dance with wolf†game together. .
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