Abstract Southeast Asian countries are China's neighbors with a water supply and a major partner of China's economy and trade. Except for Singapore, which is an economically developed country, other ASEAN member countries are mainly developing countries. ASEAN developing countries, especially Vietnam, Laos and other countries, have a single economic structure, agriculture...
Southeast Asian countries are China's neighbors with a water supply and a major partner in China's economic and trade. Except for Singapore, which is an economically developed country, other ASEAN member countries are mainly developing countries. The developing countries of ASEAN, especially Vietnam and Laos, have a single economic structure, agriculture is the main national economic sector, and the industry is still not perfect and developed. Most of its products are light industry, such as clothing and textiles. Characteristics and status quo of grinding industry in Southeast Asia: Most Southeast Asian countries do not have a complete abrasives industry. There are no large-scale abrasive production enterprises with complete product categories. The characteristics of abrasive tools are small, scattered and weak. I have participated in the International Metal Processing Machinery Exhibition in Bangkok, Thailand. During the exhibition, I saw that most of the Thai abrasives manufacturers or Japanese, Korean, Taiwanese companies, Thai branches or manufacturing companies import primary raw materials and primary products, and simply convert and re- Processing and production of abrasive products, such as: impeller with impeller, wire wheel, abrasive belt, flying wing wheel, etc., the product presents low technical content, single type, low added value of products. Most of the products of abrasives and abrasives need to be imported from outside the region, and the import of products is highly dependent. Abrasives imported countries: China, Japan, South Korea, the United States and the European Union and other countries and regions.
With the rapid development of China's economy, China has experienced problems such as labor costs, land prices, and rapid increase in production costs. Some companies have begun to focus their investment on the cheaper Southeast Asian countries, and some of them will be partially produced. The factory moved to Southeast Asian countries: Thailand, Vietnam and so on.
According to statistics just released by the General Administration of Customs, the total import and export of Vietnamese goods in January 2014 reached US$21.48 billion, a decrease of 9.9% from the previous month and a decrease of 3% from the same period last year. Among them, the import value reached 10.02 billion US dollars, down 17.8% from the previous month and down 5.5% year-on-year. The import value of major imported goods was machinery, equipment, tools and accessories, which reached US$1.64 billion. According to Vietnamese media reports, Vietnam’s exports to China have maintained a good growth in the first eight months of 2014, and this year is expected to achieve the goal of exporting 15 billion U.S. dollars to China. China’s long-standing trade deficit with ASEAN countries has turned into a surplus in the second half of 2012. In 2013, the bilateral trade volume between China and ASEAN was 400.1 billion U.S. dollars, and the surplus of China was 8.5 billion U.S. dollars. The surplus accounted for 2% of the bilateral trade volume. The trade volume between China and Vietnam was 41.1 billion U.S. dollars in 2012, but Vietnam’s deficit was as high as 18 billion U.S. dollars, making it the largest ASEAN country with a trade deficit with China. Although the trade volume between China and the Philippines has increased from 5.3 billion U.S. dollars in 2003 to 36.3 billion U.S. dollars in 2012, the United States and Japan remain the Philippines’ most important trading partners and major sources of investment and technology.
The above data shows that the growth of trade between the two countries is obvious, only because Indonesia, Vietnam, Cambodia and other countries have always been uncertain about the market, which makes Chinese domestic enterprises lack interest. This phenomenon can indeed be attributed to the economic development of the less developed countries in ASEAN.
As a result of the escalation of anti-China violence in Vietnam in May this year, it caused serious damage and casualties to some of the production enterprises and factories, which made some domestic enterprises interested in investing in Vietnam to stop. The anti-China incident has had a negative impact on foreign investment in Vietnam. But as a global emerging market, companies must first understand the ASEAN developing countries. In fact, the ASEAN Expo has been held for many years, but there are not many Chinese companies that are familiar with it. This is because the inherent concept has made enterprises pay more attention to the European and American markets. Even if they want to transfer ASEAN strategically, they will look more. In Singapore, Malaysia, Vietnam, Thailand and other countries, the level of attention and understanding of other countries in ASEAN is not high. With the official establishment of the ASEAN Free Trade Area, the abrasives industry should re-examine the markets of Vietnam, Cambodia, Laos and Thailand.
The aim of the marketing strategy of abrasives and abrasives enterprises in the European and American markets is low prices. However, for the Southeast Asian market, Chinese grinding enterprises should completely liberalize the original concept and reshuffle according to market conditions and their own competitive advantages. Product pricing rights, even directly lead the local abrasives market trend and development.
The current average wage of workers in Vietnam is less than 1,000 yuan per month. The Myanmar region has very rich mineral resources. Thailand has stone, construction and jewelry processing industries. These national conditions are good development opportunities for Chinese grinding companies that have always relied on cheap labor and resource consumption. In particular, some strong grinding enterprises should seize this opportunity, get rid of the shackles of the extensive economy, increase the added value of products, accelerate the upgrading and replacement of product structure, strive for the high-end market in products, and obtain more profit and consumption. Fewer resources.
Technically, since the overall technology of China's abrasive tools enterprises is not at the cutting edge of the world grinding industry, it still has certain competitiveness in certain technologies and products, and provides an opportunity for active technical cooperation with Southeast Asian countries. In the long run, Obtaining more lucrative benefits, and at the same time, it can solve the bottleneck problem of the development of abrasive abrasives in China at present, and meet the consumption needs of Southeast Asian countries, such as: Thailand's stone processing industry and the booming construction industry, for all kinds of super-hard tools for stone processing. The market has great potential for development; Myanmar is rich in mineral resources and has a huge demand for abrasive tools for mineral drilling.
In terms of market development and product competitiveness, Chinese grinding companies regard the Southeast Asian countries market as the second largest trading target area after the European and American markets. Due to geographical proximity, with the initial industrialization of Southeast Asian countries, the abrasives consume and The demand is huge, which is convenient for the development of China's grinding enterprise market. In the past, grinding companies have a thorough understanding of traditional Southeast Asian markets, such as Thailand, Cambodia, Vietnam, etc., but little is known about the market conditions of Indonesian, Myanmar, Laos, Philippines and other underdeveloped countries and market products, which requires us to stand on the ground. In the current traditional Southeast Asia developed market, we are actively developing new sales markets. In addition, in terms of product competitiveness, if we use the principle of low price to win and occupy the market as a means of competition, then it is unfavorable for China's grinding enterprises to develop Southeast Asian markets, and we should meet the needs of the target countries of the sales as a means of competition. And analyze the product characteristics and sales strategies of other European and American competitors in the target sales market to understand the target customers and industry consumption habits.
in conclusion
China-ASEAN bilateral trade volume increased by 12.2% year-on-year in the first half of this year, and is expected to achieve the goal of 500 billion US dollars in 2015. For example, Vietnam's foreign exchange reserves are not high, the international credit rating is also low, and the domestic industrial scale is still in its infancy, far from meeting the needs of Vietnam's social and economic development. More than 90% of industrial and mechanical equipment is completely dependent on foreign imports, and a large number of industries are also needed. Teeth - abrasives.
It can be seen that the industrial products of Southeast Asian countries rely on the status quo of imported products in foreign markets, and it is difficult to change significantly in a short period of time. This shows that the market in the region is full of development potential and vitality. China's grinding enterprises can partially replace domestic excess capacity. Transfer to a Southeast Asian market with cheap labor, abundant resources and a broad market. Due to the Southeast Asian market and the important market and production base of Japan, South Korea and Taiwan's grinding enterprises, China's grinding enterprises can learn the development trend of grinding products and technologies from Japan, Korea and the United States, change backward technologies and products, and learn about local areas. Market product consumption habits and new product development trends, improve international competitiveness and international awareness of independent products. (Text / translation of the magazine Wang Wei)
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