The rapid development of e-commerce based on mobile Internet technology has brought tremendous pressure for traditional enterprises to survive, but at the same time it has forced traditional enterprises to make up for the shortcomings of development and seek new development paths. While many companies are catching up with the mobile Internet, the wire and cable industry in China's second largest industry has also started the “Taobao model†that combines wire and cable with e-commerce, and has gradually become the mainstream trend of the industry.
It is learned that since 2012, China’s wire and cable industry, including Chongqing’s traditional wire and cable companies, have shown a keen interest in the development model of wire and cable and e-commerce, and they have been transformed into practical actions and explored with traditional marketing. The model has a vast difference between the “Taobao model†and the emergence of this new model indicates that China’s wire and cable industry has officially embarked on a path of integration with e-commerce.
At a seminar on the development direction of China's wire and cable industry, Tao Jianmin, founder of Chongqing Wire and Cable Mobile Client, explained that the combination of wire and cable industry and e-commerce is not only the need of the industry, but also the mainstream of the future development of the wire and cable industry.
Tao Jianmin said: Traditional wire and cable companies are mainly market-oriented. Disorderly competition among enterprises, product quality issues and low-price competition have always plagued the development of the industry, while the “Taobao model†is based on customer experience and enables both parties to deal. Returning to rational trading can not only help users to buy qualified products, but also help enterprises to obtain reasonable profits. While ensuring the sound development of the wire and cable industry, it can improve the overall competitiveness of the industry.
Learn more about Xiao Bian also learned that the so-called “Taobao model†of the wire and cable industry refers to the provision of e-commerce platforms for manufacturers to open stores directly, thereby realizing “face to face†transactions between buyers and sellers. In terms of the common sense, wire and cable manufacturers sell products on the e-commerce platform and indicate product information. After the buyer searches for the desired product through a professional search system, the buyers and sellers conduct transactions according to the principle of self-dealing.
“The biggest advantage of selling in Taobao mode is expanding the market of wire and cable industry, because each online company faces sellers from all over the country, and secondly, it also makes it easier for sellers to purchase products without the need for field trips. , as long as the goods are good on the Internet, you can trade.†Tao Jianmin said in an interview with reporters.
Some experts pointed out that although China's wire and cable industry e-commerce development level is still in its infancy, but the combination of wire and cable and e-commerce will become the mainstream of the industry's future development trend. Xiao Bian thinks: With the continuous development of China's e-commerce, China's wire and cable industry is bound to go further.
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