With the wide application of wood floors in home decoration, the proportion of floor complaints is also on the rise. Carefully analyzing this complaint is often inseparable from the other dazzling marketing methods of the business. Below, we will take a look at the wood floor business long-term sales of several big tricks.
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The first move: Haotianhaihai
The brand slogans such as "100% import" or "import brand", the actual business is only a small part of the import, most of the production using domestic materials and technology.
When imported products and domestic products, packaging, the same size, and even the same color, the merchant sells at the import price, you can identify the authenticity? In order to prove the import of the "reality", businesses can also issue import declarations and origin Certificate, and promised to fake a lose ten, could not help but you do not believe. If you buy such fakes, if you want to identify imports or domestically made and seek justice, you must become a company employee to find the inside story, otherwise the chance of winning your case is almost zero.
The second measure: flowering on the tree
The base material of the reinforced composite wood floor is crushed with logs, and after the high-temperature cooking eliminates various molds, formaldehyde glue is added. The standard product color is the wood's own color (white, yellow, brown). Because the laminate wood floor will release formaldehyde into the air and cause harm to the air quality, many consumers are looking for a healthy, green product. Some businesses have found that many consumers are not very clear about the difference between green and green colors.
Green pigment is added to the substrate board, and the substrate is dyed green. For external publicity, the green substrate is added with a green environmental factor or green product in the production process to waterproof, reduce the release of formaldehyde over the natural substrate. In fact, green and non-green have nothing to do with water-repellent, formaldehyde-releasing, and environmental protection. For a time, every household develops green, and it seems that the environmental protection work of the reinforced wood flooring has made great progress. Those who have selected green substrates Consumers are not 100% victims.
The third measure: fish in troubled water
Strengthen the quality of composite wood flooring, the key is in the selection of raw materials and mix, and the processing accuracy of the product, the import plate and the domestic plate in the same size, import plate and domestic plate production according to the same technical requirements as above The difference is that the product has nothing to do with the length and breadth of each board. Some manufacturers see a certain size floor, such as 1290*195*8 or 1380*194*8 long-size board, there are fewer domestic manufacturers of this size, To spread the rumors, "Import plates are long specifications, domestic plates are short specifications."
Because the price of long board increases accordingly, the sales volume is optimistic. Each manufacturer does not argue with the length and length of the board. Instead, it reduces the production of short boards and mass production of long boards. For a time, the “import†board surges and consumers spend less than imports. The price of the board can be bought into the "import board" is also enjoyable, the biggest benefit is to propose a long board for the import board, disorderly market, to win chaos in the laminate flooring sales.
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