1. The competitive environment and demand environment are constantly changing, and the use of channels by coating companies will inevitably change. The reason why different products use different channels is because consumers accept different methods. Different products use different channels at different product stages because different product stages have different consumer demand for products. Coating companies should adjust and improve the way to send products to consumers in accordance with changes in the business environment, and choose the most effective channels.
2. The actual use of channel strategies must focus on innovation, and cannot simply imitate the use of other people's channels. Gaoming paint companies should design the most appropriate channel structure for different target markets, because the use of channels has not been established. The law. Paint companies must fully investigate and understand their own resources and the actual characteristics of the target market.
3. The development trend of channel development in today's building materials industry will evolve toward three-dimensional, decentralized, refined and specialized. In the past, the history of a single channel has not returned. Multi-channel marketing will become the new trend of market competition today. The organic integration of multiple channels and the use of multi-channel synergies will be a new theme in channel strategy research.
4. Pay attention to the construction of channel infrastructure. The channel is the transmission path for product logistics, capital flow, and information flow between coating companies and end consumers. The flow efficiency and effectiveness of the access channel depends on the channel infrastructure of the company. The information sharing and communication platform based on Internet technology is perfect. The credit supervision system, channel cost risk advancement and prevention system are all essential infrastructure for a healthy channel.
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