China Minmetals Corporation is preparing to “copy†the Harstad village of Austria “as is†to Huizhou, Guangdong, causing aboriginal criticism. Many people don’t buy the Minmetals’ cloning activity. They believe that although the Minmetals company has cloned the beautiful scenery of this village, it cannot replicate its “elegant environment†and “fitness for human settlementsâ€, especially the long-term accumulation there. Natural heritage moved to China.
In fact, we already have many settlements that are replicated in European architectural styles. You gave your property a European name. I cloned a American street. You put up a French style community and I copied the Italian village directly. If you go deeper, Minmetals's cottage behavior is not a mere imitation of an imitation, but an original sense of degeneration of design and architectural behavior.
In contrast to the construction industry, we also have a lot of cloning activities. For example, in the famous store next to open a "famous brand" of the cottage shop, he did not spend time to get the same treatment with the "treatment." This phenomenon of "famous cottage brand" began to spread in the clothing industry, but now it has spread to the home industry. The most typical example is that Nippon Paint, Philips, Ou Dian Ceramics and other famous brands have encountered the "cottage version" of the embarrassment.
Why bathroom, paint, water heaters, home appliances industry, "a famous brand" phenomenon is not uncommon? In order for Zhen Li to be helpless to leave Li Zhi, the key is that the law does not set a clear boundary to limit it. As a result, it often leads to confusion. The real name brand is not properly protected. The fake brand name is unjust because of low copying costs. Wealth. It can be seen that strengthening brand building is not a trivial matter.
Another reason is that because the “famous cottage brand†appears more often in low-end and middle-end stores in second- and third-tier cities or large cities, the target audience is also consumer groups with insufficient purchasing experience and inadequate information acquisition. Therefore it is easier to succeed. The backwardness in original consciousness is also our short board. Some people think that "famous cottage brand" is neither illegal nor cheap, why not? Being able to impact on big brands certainly has its price advantage, and this kind of “cottage†consciousness naturally enchants the eyes of consumers. Therefore, instead of making great efforts to fight against the Shanzhai brand, it is better to devote more energy to nurturing the proper consumption concept.
In fact, the market is a double-edged sword. Imagine that consumers seem to have purchased cheap "famous brands", and everyone does not know that there is a great security risk behind their quality. This point is particularly prominent in home improvement. Who is willing to use inferior materials to take this risk? And those companies that plagiarised brands actually buried ugly landmines. When its life experience is lifted, it will inevitably be rejected by consumers and the market. From this perspective, the brand-name behavior of a firm that only seeks to make quick money is not conducive to the development of the brand of the construction and parts industry, and it is also a stumbling block to the development of the industry.
There is also the issue of intellectual property rights. For instance, Minmetals Real Estate has cloned Austrian villages. Is it suspected of plagiarism? It may be legally caught in a dispute. At present, the Austrian Protection of Monuments Office says that if the owner believes that the rights are damaged, he can file a separate complaint. Some people even suggested that the matter be referred to the EU for discussion. "China's replication of European culture must be conducted on the basis of fairness, and not just on the part of the copying party." This view is likely to be re-introduced in Europe.
In fact, we already have many settlements that are replicated in European architectural styles. You gave your property a European name. I cloned a American street. You put up a French style community and I copied the Italian village directly. If you go deeper, Minmetals's cottage behavior is not a mere imitation of an imitation, but an original sense of degeneration of design and architectural behavior.
In contrast to the construction industry, we also have a lot of cloning activities. For example, in the famous store next to open a "famous brand" of the cottage shop, he did not spend time to get the same treatment with the "treatment." This phenomenon of "famous cottage brand" began to spread in the clothing industry, but now it has spread to the home industry. The most typical example is that Nippon Paint, Philips, Ou Dian Ceramics and other famous brands have encountered the "cottage version" of the embarrassment.
Why bathroom, paint, water heaters, home appliances industry, "a famous brand" phenomenon is not uncommon? In order for Zhen Li to be helpless to leave Li Zhi, the key is that the law does not set a clear boundary to limit it. As a result, it often leads to confusion. The real name brand is not properly protected. The fake brand name is unjust because of low copying costs. Wealth. It can be seen that strengthening brand building is not a trivial matter.
Another reason is that because the “famous cottage brand†appears more often in low-end and middle-end stores in second- and third-tier cities or large cities, the target audience is also consumer groups with insufficient purchasing experience and inadequate information acquisition. Therefore it is easier to succeed. The backwardness in original consciousness is also our short board. Some people think that "famous cottage brand" is neither illegal nor cheap, why not? Being able to impact on big brands certainly has its price advantage, and this kind of “cottage†consciousness naturally enchants the eyes of consumers. Therefore, instead of making great efforts to fight against the Shanzhai brand, it is better to devote more energy to nurturing the proper consumption concept.
In fact, the market is a double-edged sword. Imagine that consumers seem to have purchased cheap "famous brands", and everyone does not know that there is a great security risk behind their quality. This point is particularly prominent in home improvement. Who is willing to use inferior materials to take this risk? And those companies that plagiarised brands actually buried ugly landmines. When its life experience is lifted, it will inevitably be rejected by consumers and the market. From this perspective, the brand-name behavior of a firm that only seeks to make quick money is not conducive to the development of the brand of the construction and parts industry, and it is also a stumbling block to the development of the industry.
There is also the issue of intellectual property rights. For instance, Minmetals Real Estate has cloned Austrian villages. Is it suspected of plagiarism? It may be legally caught in a dispute. At present, the Austrian Protection of Monuments Office says that if the owner believes that the rights are damaged, he can file a separate complaint. Some people even suggested that the matter be referred to the EU for discussion. "China's replication of European culture must be conducted on the basis of fairness, and not just on the part of the copying party." This view is likely to be re-introduced in Europe.
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