Consumers Lead New Trends in Flooring Market Popularity

In the aftermath of the financial crisis, national economic policies drove economic growth. Flooring companies, like roller coasters, experienced an extraordinary two years. In the ever-changing economic environment, floor companies actively adjusted their strategies, improved product quality, saved costs, effectively resisted the impact of the financial turmoil, and achieved good sales performance in the economic recovery. Although the current market situation is not satisfactory, but with the implementation of national economic stimulus policies, the floor market has started to gather popularity in 2009, showing a good upward trend, and thus, we have more floorboard market in 2010 An expectation.

Nowadays, the floor market will have a bit of "abduction" in real estate. If you look at the entire pan-home industry, the situation is the same. With the booming real estate market, the flooring industry has also been affected by the boom in the real estate market and new sales booms have emerged. However, not only the real estate industry is affecting the development of the flooring industry, but today's consumer market is also welcoming the new generation of consumer groups after the 80s.

Consumers lead the new trend of flooring

As a new generation of consumer groups after 80, which kind of floor is preferred? We analyze their floor consumption trends from the characteristics of the post-80s.

As a new generation of consumer groups, 80 has become the main target of the floor companies. Due to the influence of education and the environment in which they live, young people now place higher demands on the appearance, quality and content of the floor. According to the manager of a certain floor brand, most of the floors most favored by young people in the market today are exotic, such as American country style and European style. It is understood that in the major home building materials market, playing a style card to attract young people's individual needs has become an important means of floor sales, and companies are also working hard to cater to this trend and continue to introduce a series of stylized flooring products. Attract consumers who seek personalities and fashion.

Some flooring companies use foreign high-quality wood to make up for the lack of a single species, monotonous color, and similar texture in China. With the integration of “natural ecological home concepts” in foreign countries into the lives of Chinese people, the floor style has gradually restored the original style and provided consumers with more and better choices. With the continuous improvement of imported floor timber materials and production technology, the quality and appearance of flooring products are also becoming more and more perfect, and they also cater to the new generation of aesthetics. At the same time, the "original ecology" has gradually become a home-style fashion indicator, natural mood and ecological concept has become the highest level of home style. Solid wood flooring products also take the "original ecology" as the mainstream and become the most popular floor style. With the "low carbon" deeply rooted in people's hearts, the "original ecology" floor will surely occupy a place in the future market.

Flooring companies lead the concept of consumer spending

The impact of consumer demand on the flooring industry, some companies believe that are mostly external factors, the main factor that really dominates the development of the industry is still the company itself. Because the cost and quality of flooring products in the production process directly affect the product itself, consumers in many aspects of the consumer process must look at the company's "face", although sometimes bargaining, but ultimately in accordance with the company's ideas Operation.

In the information-based society, the floor products in the minds of consumers are no longer simple wooden bars, and more and more new ideas and new needs are constantly emerging. This has also become a trend indicator for the development of the industry. Despite consumer demand, companies will strive to meet and produce floor products that will satisfy consumers.

The flooring industry continues to move forward in the interaction between consumers and businesses. In this two-way integration, the flooring industry has entered a period of great development. This is the current situation, and the future will certainly be the same.

As a flooring company, it is not desirable to control the future development of the flooring industry. Only by continuously satisfying the growing needs of consumers, can a balance be found between “interests” and “development”, and companies can develop better and further. .