The whole cabinet refers to a cabinet combination consisting of four cabinets of electrical cabinets, electrical appliances, gas appliances, and kitchen appliances. Although the overall cabinet industry standard is lacking and the entry barrier is low, driven by companies such as Haier, Siemens, and Europe, the domestic cabinet market is showing a diversified pattern. Many small factories are also optimistic about this opportunity in the brand Making great articles has damaged the interests of consumers.
New opportunities in the cabinet market
It is understood that the top overall cabinet companies in the market currently include more than a dozen companies including Oupai cabinets, Kebao Boloni, Haier cabinets, Fangtai cabinets and Vantage cabinets. These more than ten companies account for more than 70% of the entire industry market. The above-mentioned person believes that China will have millions of sets of overall kitchen furniture capacity every year, which not only makes the cabinet enterprises, but also makes Haier and other home appliance companies' market share further expand. The integration of home appliances and cabinets is the future trend of the market.
True and false brand names are difficult to distinguish
Due to the low barriers to entry, there are many manufacturers of miscellaneous brands, and many companies on the market mislead consumers through the way of "adjacent famous brands". A gas stove produced by "Shenzhen Shuaikang Electric Company" suddenly exploded during use, causing personal injury. After investigation, the product's trademark is not Shuaikang, but the factory name is Shuaikang. The dealer deliberately highlights the factory name in the sale, misleading consumers. A similar situation also appeared on Panghaier, Fangtai, Vantage and other famous brands, replacing product trademarks with company names.
An industry source revealed that because the overall cabinet is in the early stages of development, many handicraft workshops cut corners and cut profits, with a profit of more than 100%.
The overall cabinets show a general trend
Industry insiders pointed out that the overall kitchen is the general trend, but it needs the guidance of large companies in the industry.
A few days ago, the China Construction and Decoration Association ’s Kitchen and Bathroom Engineering Committee was established. Yao Liangsong, the first chairman and chairman of the European Group, said that China ’s kitchen and bathroom cabinets, kitchen appliances, wardrobes, sanitary ware and other related industries are showing overall cooperation. trend. Major manufacturers have begun to prepare for the integrated home furnishing group, actively responding to the oncoming "big home furnishing" industry development trend.
The industry believes that with the gradual unification of industry standards and market planning, large-scale and standardized production methods will not only promote the development of the cabinet industry, brand enterprises will lead the market development in the entire cabinet market, workshop-style small cabinet manufacturers It was gradually eliminated in this competition.
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