Is the EU anti-dumping investigation a fatal blow? Still the driving force for change?

We often look at others with harsh eyes and often turn a blind eye to our own flaws and weaknesses. When we treat others, we always love the bones in our eggs. When others ask us, we always feel wronged. This may be a common problem for many Chinese people. I believe that this EU anti-dumping investigation will also make most Chinese ceramic enterprises feel aggrieved.

At the end of May, the EU domestic industry submitted an application for anti-dumping against China Ceramics to the European Commission, and the European Commission will file a case before June 20. As the amount involved exceeds 200 million US dollars, the products involved include porcelain bricks and glazed tiles. The company covers almost all well-known domestic ceramic enterprises (most of which are from Foshan ceramic enterprises). Once the case is filed, it will become the largest anti-dumping investigation in the history of the Chinese ceramic industry.

It is reported that the annual export volume of China's ceramic tiles is about 700 million square meters, with an annual growth rate of about 10%, of which EU exports account for 8%-9.5% of China's total ceramic tile exports, and 10%-12% of total export value. Among them, Foshan ceramics accounted for more than 75% of the total ceramic exports. It is understood that China's ceramic tiles exported to Europe, the price is generally double or even several times higher than the domestic or Middle East, but even so, the price is still a lot lower than the tiles in Italy, Spain and other countries. Therefore, from the protection of the interests of domestic enterprises, the EU's anti-dumping investigations on Chinese ceramic enterprises are completely normal behaviors, and also an instinctive reaction to self-protection. There is no need to make a fuss. Instead, we should reflect on ourselves. Why are Chinese products repeatedly subject to anti-dumping anti-dumping investigations all over the world, and almost every time they end up with heavy losses from Chinese companies?

China's ceramic products have low added value, the variety of colors and colors are plagiarized, and the equipment technology is backward. It relies entirely on low cost to impact the market. The current situation of the domestic market fully shows that as long as the price is cheap, the tiles with poor quality will have a large number of dealers competing for agents, and the sales are not bad, which is also an important factor for the private industry in the ceramic industry to moisturize. The inertia of the Chinese is very heavy. Since it is so domestic, it should be the case in foreign countries. As long as the price is low, there must be a market. As a result, Chinese ceramic enterprises have embraced and tried their best to reduce costs and put a large number of cheap products (Made in China) into overseas markets. So in the eyes of many foreigners, Made in China has become synonymous with cheap and inferior products.

Of course, we cannot blindly criticize the enterprise, we must also analyze the national conditions and the market. China is in the primary stage of economic development, and many industries are in an extensive stage. The enterprises in the industry are small in scale, large in number, backward in technology, and chaotic in management. Where is the low price basis for Chinese ceramic products? First, cheap labor. Let us look at the production and living environment of workers in the ceramic industry. Second, backward production equipment and processes. Dilapidated factory buildings, simple machines, original operations, workshop-style personnel structure. Chinese ceramic enterprises have now become the executioners of the natural environment with high energy consumption, high pollution, low added value and social benefits, and even become a scourge in some areas. Third, serious tax evasion. Many Chinese ceramics bosses have racked their brains and tried every means to avoid taxation, and to use their own means to achieve personal gain. Based on the above points, China's ceramic products can enter the international market at a price much lower than that of similar products in Italy and Spain. In contrast, Italian and Spanish ceramic companies are much more “stupid”: their workers’ wages are several times or even dozens of times that of similar Chinese ceramic workers, and they are digitally manipulated in a dust-free production environment. At the same time, they have perfect social security; they use fully automatic intelligent production equipment, which is much better than Chinese ceramics in terms of equipment stability and product quality monitoring; in terms of social benefits, Italy, Spain The pottery enterprises are also unscrupulous, paying high taxes in accordance with government requirements to improve the living conditions and social security of the people.

If we analyze rationally, it is not difficult to see that our low price is at the expense of employee welfare, natural environment, product quality, and social interests. This is not a real low cost, but it is passed on to the natural environment and employees, and is passed on to For our future and future generations, we estimate that the cost we will pay in the future will be much higher than it is now.

If we look at the EU anti-dumping investigation with a positive attitude, we can be sure that anti-dumping will greatly promote the independent research and development, equipment technology and brand building of China's ceramic industry; to improve the correct talent concept and environment of Chinese ceramic enterprises. Protection awareness and social responsibility have an inestimable positive impact. When we seriously improve the welfare and working environment of our employees, continuously improve our process equipment, gradually improve our product quality standards and awareness of environmental protection and energy conservation, and increase the responsibility of social responsibility, I believe that China's ceramic products will be of high quality, High price and high brand effects enter the international market, and the so-called anti-dumping will cease to exist. Eggs without bones are not afraid to pick! I hope that anti-dumping once and for all can spawn a group of world-class Chinese ceramic enterprises, and hope that Chinese ceramic enterprises will produce a number of outstanding international famous brands.

For the anti-dumping investigation in front of us, we can only suffer from headaches and pains. On the one hand, Chinese ceramic enterprises must unite and actively respond. Enterprises must conduct dumping defenses on a single basis (confirming no dumping behavior); they must also conduct industry-free damage defense through associations such as associations or foundations. Sampling enterprises must respond to complaints, and enterprises that have not been sampled must also fight for complaints and actively fill out the questionnaire. Companies that respond actively will be considered to value the market and generally be taught a lower individual tax rate. If the sample is sampled but not appealed, a punitive tax rate is imposed. On the other hand, Chinese ceramic enterprises must seek government support. The relevant government departments can get more and more space for enterprises. Perhaps through the dialogue of the government or professional organizations, the results can be developed in a direction favorable to both sides.

Either way, the end result is a cure. In order to completely get rid of the shadow of anti-dumping, it is necessary for Chinese ceramic enterprises to start from themselves, fundamentally change their concepts, carry out production and management with high social responsibilities, and eventually become a veritable international brand. At that time, I am afraid that we must EU anti-dumping investigations have been carried out on products!

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