Information construction can help enterprises break through
How to spend the “winter†will be a difficult problem for all SMEs. Experts point out that SMEs should choose the path that best suits their needs as soon as possible to achieve their own breakthrough and transformation. In many strategies for resolution, strengthening information construction has become a hot topic. The use of the latest Internet technologies has helped traditional enterprises to quickly set up an industry marketing platform. Internet marketing has become the Noah's Ark where many small and medium-sized enterprises sail out of the Red Sea.
In this hot wave of Internet marketing, the China industry launched by China Sourcing Corp. has been very popular. The reporter learned yesterday that industry China will be looking for top-level partners in various industries this year to jointly build and operate industry website platforms and eventually form an industry-wide website cluster. Under this model, Zhongsu’s partners not only gain the right to operate the industry platform, but also can share the database resources of the industry’s China platform data and their industry websites and corporate websites.
Yang Shuo, vice president of China Sourcing, stated that industry China can help SMEs to overcome technical bottlenecks, quickly establish a platform for online marketing, and combine the traditional experiences and resources of the network with enterprises to achieve the best marketing results. It is reported that many small and medium-sized enterprises completed the construction of industry websites within a week of cooperation with China Sourcing. In addition, industry China can also complete the acquisition of competitive intelligence, corporate marketing and promotion.
In fact, many SME owners began to embrace the Internet enthusiastically. The person in charge of Merrill Lynch told reporters that in the past, most of them went to supermarkets such as Baanju to sell. Recently, Merrill Lynch also began network marketing, using its resources accumulated in the wooden door industry for many years, opened related industry portal marketing, and created a new Internet business circle.
Internet marketing will have a new model
However, there are also some frustrated SMEs who have been plagued by practical problems: The network promotion has done a lot, keywords, B2B platforms have tried, but the business opportunities and promotion costs are not directly proportional to, stop the promotion, what value on the Internet Did not leave the platform. In this regard, some experts pointed out that Internet marketing is undergoing a transformation, from the initial use of self-built corporate websites, purchase of search engine bidding rankings as the main way to expand business, to the use of various types of online business website membership using the Internet to generate transactions , And now through the operation of the industry website platform and Internet operators to jointly operate the industry's Web site, a new group of Internet operators began to emerge.
E-commerce experts believe that compared with the affiliate marketing model, the operation of the Internet has enabled traditional companies to be the main players in the Internet for the first time, becoming joint operators and rights-sharing partners for the industry’s website platform, and has thus completed the process of “participating in the Internetâ€. The role of "operator of the Internet" has changed.
According to reports, in order to allow partners to find a suitable business model, industry China will build a more open platform needs, including a variety of vertical business search engine, membership management system, widget library platform, SNS, CRM, Applications such as e-commerce, payment platforms, and video commerce enable each partner who operates the Internet to not have to worry about pages, backgrounds, updates, technical competencies, etc. of the industry website.
At present, members of the industry website membership management system can publish information on supply, purchase, investment, and cooperation through a self-built local industry website. The published information will enter the corresponding database of the website, while other members or upstream and downstream clients can Find this member by searching for business opportunities. In addition, members of the industry website can also submit product brands and enter the brand library of the industry China platform for other companies to search.