" Household consumption trap" is a topic that is often talked about. With the exposure of many consumerizations in the market, the market traps have become more transparent. Some consumption traps are still old tricks and some consumption traps are upgraded, but they still make consumers invincible. After the Spring Festival, decoration It started. According to the recent complaints, it is found that decoration traps, home exhibition promotions and store sample promotion traps appear more frequently. It is the same for consumers who are tempted by low prices.
Decoration trap low-cost packages add more
Spring is the peak season for decoration. At this time, many decoration companies have begun to recruit all kinds of tricks to attract customers. At present, popular package decoration in the market is often cheaper, but there are more problems.
Xu Guozhong, who has been engaged in supervision for many years, said that low-cost packages are actually a model for merchants, but decoration is a private customized project, and each project is different. For example, measurement and specific construction are also two different things. During construction, if the decoration company proposes Consumers generally have to agree to carry out projects such as circuit renovation and door renovation.
Chen Mou (pseudonym), an employee of a home improvement company, revealed that even the home improvement company ’s promotion of "0-added items" is purely flickering, because the home improvement company ’s designer and construction are two departments, although the main materials included in the home improvement company are all claimed to be used. Well-known brands, but the level of decoration materials used will not be very high, most consumers will not see it, if you want to upgrade, you will need to increase the extra cost, in fact, there are mistakes in actual measurement, many consumers first decoration, not Understand that during the measurement, the basic foreman said as much as possible, so that the increased costs came out.
When visiting the market, the designer of the house actually frankly revealed that it cost 100,000 yuan to decorate a two-bedroom apartment. If it is to decorate ordinary consumers, even the savvy owner will spend 30,000 or 40,000 yuan. . Sometimes the construction team subcontracts, and the overall quality cannot be guaranteed, which may cost more.
Exhibition trap low price promotion
Spring is also the peak season for home improvement, furniture and building materials exhibitions. Originally focused on production and sales of products and new technologies, it has now become a promotional event. Low-price competition among brands has caused consumers a lot of consumer trouble.
Liu Chen, secretary general of the Beijing Home Furnishing Industry Association, said that the association has received a lot of complaints and reflections that participating brands attract consumers through low prices. Some merchants are under the banner of the store and claim that they have a continuous warranty, but the store does not deal with products sold at the show. Responsible, there are still some small brands, after receiving the deposit, the delivery is delayed.
Industry insiders said: Low prices are a means of promotion, but it is impossible for brands in the same system to have such a large amount of moisture. The prices of products of the same system in the Beijing market are not much different. At the exhibition, many brands use consumer ignorance. It is generally a low-end product of a non-mainstream brand or a branch of the same brand.
In-store trap low-priced samples are not high in value
At present, it is the season of season clearance in the store. In many stores, because of season change, store decoration or product upgrade, the label of "special sample" will be posted. There are one or two samples of different brands in the furniture store, including soft sofas, Panel furniture, solid wood furniture, wardrobe , double bed, dining table and other categories. The daily discounts of some brands are about 30% off, while the sample furniture is often less than 50% off. When visiting the store, a consumer, Mr. Wang, told reporters that he likes to sample samples because the sample furniture has been placed for a long time, which is lighter than the new furniture, and the price is very attractive, and the delivery time is fast. .
Are the samples really so good? In February of this year, a reader, Ms. Fan, called the newspaper for help. She bought a sample bookcase and found two cracks when she delivered it to her door. Industry insiders said that if the samples are good or bad, just follow the parallel. Many samples are kept for a long time, especially sheet furniture, some hidden locations are likely to crack or be damaged, if consumers do not look carefully, it is difficult to find; some samples are originally unqualified products in the factory, For reference in the store.
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