Furniture: Quality is the Premise, and Branding is the Power

You may not have heard of Tao Hua Bi, but you must know Lao Gan Ma. Yes, Laoganma called Tao Huabi. A rural woman who has never read a book does not have any financial knowledge, but she sells the “Lao Gan Ma” to the world and sits on the billionaire list.

The furniture industry has developed in China for many years, but there are not many first-line big brands, and it is rare that they are famous at home and abroad. The road to success cannot be duplicated, but it is common. How can a furniture company make it big? Strong?

The furniture industry is maturing, and consumers’ perceptions of consumption are more rational. With the development of Internet technology, more and more furniture companies have shifted their focus to online marketing, ignoring the quality of a furniture product itself. Although the channels are important, the quality of the products is the foundation for the development of the company.

Nowadays, companies want to become bigger and stronger. In any case, it is ultimately due to the promotion of the brand. After ensuring the quality of products, furniture companies should try their best to advertise their brands. After all, in the era of the Internet, information is updated quickly. If you do not carry out systematic brand promotion, it is very likely that some good products will not be sold, and consumers will search for good products everywhere.

The development of the brand has its own stages. The first is the introduction period, then the growth period, followed by the heyday and the decline period. The brand promotion focus is not the same in each stage. The furniture company must be based on the actual development of its own brand. The degree to formulate the company's brand promotion program.

In the entire company's marketing campaign chain, the larger profit-making segment is still the management brand, and the brand is increasingly becoming the fountain of life for the company to live alive! China Wood Industry Network believes that the first enterprise must pay attention to product quality, All development is based on the quality of the product. The second is the brand promotion of the company. The current market is no brand development.