Buying the problem product has no complaints; the purchase of the advertisement is realistic, and it is deceived by the high imitation fake goods; the given bad reviews of the goods are "sneaked away" and are also harassed by the merchants; the purchase of members is against "big data killing"...
Have you ever had such a bad experience in daily online shopping? These anti-defense marketing routines have been bothering you for a long time? Now consumers are finally waiting for their "buster."
On the evening of August 31, China National People's Congress officially released the full text of the "Electronic Commerce Law of the People's Republic of China" (hereinafter referred to as "Electronic Commerce Law").
This legal experience concerning the Internet e-commerce industry has been publicly solicited for three times and settled after four deliberations. The new law has a total of seven chapters and 89 articles, which will be officially implemented on January 1, 2019. It mainly provides for the five parts of e-commerce operators, the conclusion and implementation of e-commerce contracts, e-commerce dispute resolution and e-commerce promotion and legal liability. .
Information disclosure? Malicious tying?
These operators may face a fine of up to 500,000 yuan.
“Big data marketing didn’t make my online shopping efficiency higher, but it made me feel terrible.â€
Recently, Wang Nan felt that his mobile phone suddenly had a “reading mindâ€. Whenever the online shopping app was opened, the search bar already showed what he wanted to buy; whenever he placed an order online, the browser page always met. Push similar ads and even receive sales calls for similar products or services.
“I don’t really need an e-commerce app to automatically recommend what I want.†When he said this, Wang Nan’s tone was a bit of anger. “Sometimes I just chatted with friends on WeChat. On the same day, Taobao immediately opened it and saw it 'lie' in the search bar; sometimes just doing a PPT, you will see Weibo, the browser, and various e-commerce apps are recommending the products mentioned in the document. The 'directed marketing' is just a 'tracking' consumer."
In addition to the problem of personal information disclosure behind targeted marketing, malicious tying is also a marketing tool that has recently been criticized by consumers.
"Online travel app is the default insurance, pick-up and other tying services for consumers. Now it's no surprise that many consumers have been 'persected' more than once." Wang Nan told Zhongxin Jingwei, "They So doing what we want is because we are in a weak position. If it is maliciously tying up, consumers can only cancel the option of ticking themselves. Is there any way?"
If the consumer’s voice becomes the price of a convenient life, is this an improvement of the times or a retrogression?
In this regard, the "Electronic Commerce Law" provides:
Article 18 If an e-commerce operator provides a search result for a commodity or service according to the consumer's hobbies, consumption habits, etc., it shall simultaneously provide the consumer with an option that does not address its personal characteristics, respecting and equally protecting consumption. Legal rights and interests.
Where an e-commerce operator sends an advertisement to a consumer, it shall abide by the relevant provisions of the Advertising Law of the People's Republic of China.
Article 19 An e-commerce operator who tying goods or services shall draw the attention of the consumers in a conspicuous manner, and may not use the tying goods or services as an option of default consent.
For "stubborn businesses" that violate the above provisions, the "Electric Commerce Law" stipulates that in the event of confiscation of illegal income, a fine of at least 50,000 yuan and a fine of up to 500,000 yuan may be imposed.
Net to buy fakes? Are you killed by a network car?
E-commerce platform has not fulfilled the qualification penalty of up to 2 million
For online shopping gangs, nothing is more heartbreaking than buying fakes. Looking at the online "baby", it is difficult to tell which one is genuine.
"Now the online purchase of water is too deep, the price of the purchasing store on the e-commerce platform is basically lower than the counter price, but in fact, many sellers sell fakes on a full-time basis. The purchase of video purchase tickets is very realistic and cannot be seen at all. Xiaolin told Zhongxin Jingwei.
“In the beginning, I felt that there was a purchase of video, but it was really a purchase. Until my friend sent me a link to expose the purchase invoice and video fraud, I realized that someone specializes in selling these small tickets and videos. And many stores’ purchase videos will not be long-term. Replacement, in fact, has long been not 'timeliness'."
In addition, since many online shopping stores do not set up their own companies, even if the corresponding companies are established, the sellers will not disclose the information of the operating companies on their own shop pages. The consumers are actually facing some sellers who cannot identify themselves. In the face of a variety of e-commerce platform purchasing stores, consumers are attracted by low prices, but in fact lack reliable information channels to understand the shops in front of them.
In order to solve this problem of the e-commerce platform, the E-commerce Law clearly stipulates that in addition to engaging in the sales of individual agricultural and sideline products, sporadic small transactions, etc., e-commerce operators should "mainly prominently display their business license information on their homepages." And administrative licensing information related to its business operations." If the relevant information changes, it should be updated in time. Operators who terminate their own e-commerce should also be prominently displayed on the front page 30 days in advance.
This provision guarantees the consumers' right to know and provides an important source of information for identifying genuine and fake goods.
In addition, in response to the vicious incidents of Zhengzhou flight attendants and Wenzhou girls who were killed by a network car recently, many netizens are concerned about whether the network car platform should bear corresponding responsibilities.
In this regard, the "Electric Commerce Law" stipulates that for goods or services that are related to consumers' life and health, the e-commerce platform operators fail to fulfill their auditing obligations or security guarantees for the qualifications of the operators within the platform, causing consumer damage, except In addition to the corresponding responsibilities according to law, a fine of at least 50,000 yuan and a maximum of 2 million yuan will be imposed.
The bad review was deleted? The deposit is difficult to return? Negligent transfer?
These risks are guaranteed in the future.
The network has purchased the "problem product" but dare not give a bad review. Have you ever had such an experience? Under the threat of bad harassment, bad review and bad review, the price of a bad review may be higher than the loss caused by the "problem product" itself.
Xiao Lin believes that some sellers are so rampant that they threaten consumers to delete bad reviews because their "threat costs" are too low. If the store is closed by the platform, it can be reopened, so they don't care about “dead†with consumers.
"Those who promise to return the red envelope to ask the buyer to delete the bad review are actually better sellers. Some sellers with poor quality will send you some more embarrassing parcels, or even buy a software call to harass you." These retaliation methods are difficult to give direct evidence, and there is no way to meet them," Xiao Lin said.
The newly promulgated "Electric Business Law" stipulates that "there is no way to provide consumers with an evaluation of the goods or services provided in the platform, or to arbitrarily delete the evaluation of consumers", and will be punished by up to 500,000 yuan. fine.
At the same time, e-commerce operators should disclose goods or service information in a comprehensive, true, accurate and timely manner to protect consumers' right to know and to choose. E-commerce operators may not engage in false or misleading commercial propaganda by means of fictitious transactions or fabricated user evaluations to deceive or mislead consumers.
In view of the refund of the deposits exposed by the recent online booking of hotels and shared bicycles, the E-Commerce Law requires that the e-commerce platform should not set unreasonable conditions for the return of the deposit, and should clearly indicate the manner and procedures for refunding the deposit. Those who violate the regulations or face a fine of at least 50,000 yuan and up to 500,000 yuan.
In addition, the responsibility for the responsibility of “Alipay to the wrong accountâ€, which has recently been concerned by people, has also been written into the E-Commerce Law.
Before issuing the payment instruction (confirmation transfer), the user should carefully check the complete information such as the payee and the transfer amount included in the payment instruction. If the payment instruction is wrong, the payment platform shall promptly find the cause and correct it. Otherwise, if the user loses, the payment platform shall be liable for compensation.
At the same time, if the user finds that the security tool is lost, stolen or unauthorized, it shall promptly notify the electronic payment service provider. The loss caused by unauthorized payment shall be borne by the payment platform. In both cases, if the payment platform can prove that the user is the faulty party, it is not responsible.
Do you understand that the adoption of the "E-commerce Law" will bring changes to people's daily lives?
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