| Soufang.com : Welcome to Soufang as a guest. I welcome you on behalf of my colleagues. First of all, please introduce yourself and the development history of Spree furniture, so that all netizens have an overall understanding of Spree. |
| Li Xiaoyu Answer : My name is Li Xiaoyu, and my age should be relatively young in this industry. I have nothing to introduce myself, let's talk more about Spree. Spree was founded by my father in 1996, when I actually joined the company in 2002. It is precisely because of the thoughts of my young people that they have driven and influenced the development of the company over the past four years. Because the earliest managers in this industry are older and in their 40s, we young people want to provide customers with a different kind of thing, more of a way of providing customers with a way of life, a concept. At that time, the market opportunity was relatively good, and it was the period of the fastest development of furniture, and the development of Spree was relatively fast. At present, our sales network has covered 18 cities across the country, and there are many distributors representing our furniture. In fact, abroad, panel furniture is the backbone of the furniture market, with the largest market share. In China, due to limitations in raw materials and production processes, as well as customer acceptance, the development of panel furniture was slow at the beginning, but later with the continuous promotion of the media, the design and process of manufacturers continued to improve. The market environment for panel furniture has been greatly improved, and more and more customers have accepted this style. Our development is also accelerating, and Spree has developed in this way. |
| Soufun asked : When you entered this field, how to determine the manufacturing and development of panel furniture industry? |
| Li Xiaoyu Answer : Our team is a young team, most people are my age, about 30 years old, and our product positioning is also this age group, so that we can stand better in young Design products from a human perspective. We believe that as long as we people work together in this direction, we will definitely do well. If you let a 20-year-old person serve a 40-year-old person, or a 40-year-old person serve a 20-year-old person, this is because of the age gap, in some ways, it is difficult to communicate with each other and understand each other, and we do not exist The problem in this regard! Because my father was in the furniture business, he also had a certain amount of capital accumulation over the years. In the face of a city as large as Beijing, Beijing ’s furniture consumption should have been 6 billion at the time. I do n’t know if it ’s accurate or not. Many people in the furniture market at that time were only limited to product production, but we always adhere to one direction, that is, more Get in touch with Italian products, foreign products, learn their development experience and new design style, and make panel furniture that young people like. At that time, there were only a few large-scale furniture companies, and many small-scale ones, but not many people were able to accurately position their products and stick to their brand image. Spree did it, but at the beginning, we can only say that it is to provide a set of products that can meet the requirements of customer quality standards. It is different now. In addition to meeting the requirements of customers' quality standards, we are also strict in our own part. From product selection, design and development, and design processes, we have strict monitoring step by step. Through the rapid development of these years, Our brand image has been well established! |
| SouFun asked : What products does the Spree family have? What are the characteristics? |
| Li Xiaoyu : There are now two series of Spree furniture, one series is the newly launched dark series, and one series is the light series. The light-colored series should be the most popular in the past two years, and the market share is also very large. We have done a lot of work for this series of products, and now we mention that the optional concept of panel furniture is the most proposed by us. The biggest feature of panel furniture is the standard size. Only high-standardized production can reduce the cost. According to our own production conditions, we work hard on design and production, and provide customers with different specifications in the standard, so that customers have more choices and we can also save time in production. |
| SouFun asked : What is the form of optional equipment? Is there a selective combination? |
| Li Xiaoyu Answer : Yes, the earliest concept came from cars. For example, there is a relatively basic skeleton. Customers choose a product that is more suitable for the internal structure and appearance of the door according to their own consumption capacity and their needs. We can provide a choice of four colors, colors can be matched, including the living room, study series can now also be selected, providing hundreds of standard parts, there are many combinations, this is only one of the selection methods we provide Representative only. Everyone is willing to buy branded furniture, but no one is willing to buy exactly the same furniture as others. Here in us, you have the right to choose independently. You not only buy a good product, but also provide a lot of additional things, not to say what you put there, you can play according to your own imagination. Personality and taste. Our new launch this time is two dark wood grains, two colors matched together. We may gradually make 5 to 6 wood grain colors, plus a dozen single colors together. |
| Soufun asked : Are these colors chosen by the owner or the designer's guidance? |
| Li Xiaoyu : This is a little secret of the development of our company. To put it simply, let the customer have a preliminary concept through the computer, and will not let the customer blindly choose to go home, and finally find it ugly and feel cheated. The most flexible combination is in the living room series and study series. We only provide different models for the wardrobe series for customers to choose and match, but usually the customer's selection needs in this regard are not very strong. Now working on a plan, each series provides hundreds of more classic combination cases, let customers have a sensory understanding and choice, if there is a place I am not satisfied with, or does not suit me, you can adjust it Introduced in December 2006. |
| SouFun asked : Where are the sales outlets now located in 18 provinces? |
| Li Xiaoyu : Mainly in the north. Harbin, Changchun, Shenyang, Dalian, Shandong Peninsula, Jinan, Qingdao, Yantai, Baotou, Hohhot, Urumqi, Wuhan, Suzhou in the south, and Chongqing in the southwest. |
| SouFun asks : Where are the sales of splendid panel furniture in Beijing now? |
| Li Xiaoyu Answer : Beijing is still relatively few, there are only 4 stores, but there will be 8 stores in Beijing before the "Eleventh". Dazhong Temple, West Fourth Ring Road Jimei, South Fourth Ring Road Jimei, Outer City, Oriental Home Garden Yuquanying Furniture City, East Fourth Ring Road Red Star Macalline, Ring Third Ring Road, North Fifth Ring Road North Garden timing home. |
| SouFun asked : The development of Spree is very fast. From 2002 to 2006, the development of products and so on is very fast. What is the unique strategy of marketing expansion? What is the biggest experience? |
| Li Xiaoyu Answer : The market demand is great, which provides us with unlimited opportunities. As long as you are willing to do it seriously, there should be a great chance. We are now investing in the storefront and choosing the location to distribute the store, which is very targeted and has research. For existing stores, we will also select several stores every month for research. What age group is our customer group, is it consistent with our expected product positioning, what is the demand, we have a return visit, not just a telephone return visit, we will also come to visit in person, why do you buy more Much more, why buy less? Everyone has any ideas. For example, buying too much is too much trouble. Buying it once, or buying less, may be a pre-purchase trial. Are the products, quality, and services as good as those advertised. The research information finally concludes after analysis, which is very helpful for us to make decisions and make strategies! |
| SouFun asked : Are there more single items or more complete sets? |
| Li Xiaoyu : There are still many sets. The furniture market in Beijing in 1990 was very hot at that time. It continued until 2000. In the past 10 years, it is estimated that many customers have been deceived and may be more cautious when consuming again. The trial period of furniture is generally 5 to 10 years. |
| SouFun asked : How many years can panel furniture be used? |
| Li Xiaoyu : From the accessories and raw materials we choose, it is no problem to use them for 10 years. The key is whether the group we are targeting continues to accept and like our products within 10 years. |
| SouFun asked : How does after-sales maintenance work? |
| Li Xiaoyu : We provide free service for the first year, unless the customer has smashed the glass by himself. One or two hundred pieces of glass may cost a cost, but we have never received it for transportation. Customers only need to contact us, no matter when, they will not make this batch of products now, they can also find plates to help you repair, will not say a piece of furniture, where it is broken, can not continue to use, and can not match the set. |
| SouFunQ : In the selection of raw materials, the company has always maintained a good cooperative relationship with domestic and foreign first-class sheet suppliers. What kind of raw materials does Spuli choose? What cooperation relations have you maintained with which material suppliers? |
| Li Xiaoyu : We mainly cooperate with Lushuihe because it is the largest supplier of sheet metal in the country, and its quality is very good. We are most concerned about the environmental protection of the plate, we must not have a little problem in environmental protection. We don't know how good the new supplier is, but we know how bad the worst supplier is. There is a bottom line that will not exceed this bottom line. |
| SouFun asked : Spree's management is "unconventional and breaks the rules". Spree needs a large number of talents in management. How to ensure talent support in talents? |
| Li Xiaoyu : I will not let our brain drain easily, because the company needs a lot of talent to support the normal operation and operation of the enterprise during the development and development process. As long as you have this ability, I will let go and let you do it. We were also a processing company at the earliest, that is, a small-scale factory with a lot of cronies. There are all kinds of relationships in it. When I entered this company, the foundation was better. It would not be because of any relatives or friends. Cause any difficulty to my management staff. All managers, regardless of whether they are doing well or not, will definitely have a best platform and status to let you work, and will not let you just think about how to deal with family members and corporate leaders. You can do things with confidence. Too. Most of our company are people of my age, they are relatively young, and their experience in dealing with each other is relatively lacking. Young people may go into society for a relatively short period of time, let him think too much about the relationship between people will definitely affect the work, we are not a state-owned enterprise, nor is there a deep relationship in it, there is nothing so excessive, let You think about it all day long. You just have to think about how to do your job well. |
| SouFunQ : Let me ask some questions about panel furniture. What do you think is the new trend of panel furniture compared with 2002? |
| Li Xiaoyu Answer : The application of color in the future should be very important. It should be the trend of the future. Breaking the past is a single wood grain, or a very fixed color, let customers choose, lack of home feeling mode. There is also a great demand for personality. For example, this year's popular color is red, but a set of all-red furniture is not good-looking. We need to combine organically, combining wood grain color and red to provide customers with choices. We planned an event this year, and the company is still discussing it, preparing to let customers vote, choose the best combination plan, and also design an award. You think your combination is very good, you can post it online. We are fair to let netizens comment. Including not buying our furniture, you can also click and comment. But only those customers who buy our furniture can have the opportunity to post the post, and let his photos be viewed by others and let others comment. Through this activity, I also want netizens and friends who consume furniture to learn more about the choice of furniture, not to say that buying furniture is a fixed model. In addition, provide a reference and suggestion to friends who are going to buy furniture, and provide them with an opportunity to warm up before buying furniture. Many people renovated first and then bought furniture. At this time, it appeared that I liked this set of furniture, but it did not match the decoration. The actual furniture should be in front of the decoration, communicate with the designer what color to choose, and then renovate. |
| SouFun asked : What kind of decoration environment do you think the panel furniture market is suitable for now? If you like panel furniture, what are the issues that need attention in the decoration process? |
| Li Xiaoyu Answer : From the perspective of environmental protection, composite materials should be used less. Environmental protection has a life-bearing capacity problem. From furniture, sofas, curtains, including doors, windows, floors, and cabinets, formaldehyde is released in every aspect, and the amount of stacking is relatively large. When decorating, "light decoration, heavy decoration", this aspect is more important, too complicated decoration, and is not suitable for now, especially our positioning, younger groups. When we made this batch of products, the color series of the new product was like this. The customer only needs to put the white walls and white floor at home, and the placement of the Spree furniture to reflect the owner's taste. It embodies people's different pursuits of life, especially in big cities, where life rhythm is relatively fast and tired after a day of work. If you can't get a rest when you get home one day, you have to be hygienic. We just want to really let our customers have a leisurely environment. Jiao Jianwei Answer: We mainly create an atmosphere space. This color is matched with another color, which reflects an atmosphere. For example, we have an idea that we can give meaning to panel furniture, not just selling furniture, but selling a life and a taste. A series of suites can be formed. Different colors give people different visual feelings, the shape of the wardrobe and bed, etc., to help you create this atmosphere. Why try to look at the furniture first and then decorate it, so as to create an atmosphere. |
| SouFun asked : Panel furniture may be more suitable for young people. Is there any statistics in this area among buyers? |
| Li Xiaoyu : Yes , some fashionable things are not the patents of young people, and not only young people will choose. Many customers with this consumption ability and cultural pursuit can also choose panel furniture. At least 80% of them are under 35 years old. Some people have avant-garde concepts, and some people in their 50s and 60s choose panel furniture. |
| Soufun asked : suitable for young and fashionable young people. What are the characteristics of the level of knowledge? |
| Li Xiaoyu Answer : I do n’t think there is a particularly obvious division. If you choose this lifestyle, it is a personal pursuit. As far as everyone's spending power is concerned, there will not be much impact. |
| SouFun asked : What is the current price level? |
| Li Xiaoyu Answer : We are not making European furniture, it is impossible to make the price so high. Many people now say that making furniture is very profitable, but in reality it is not that way. The cost is also very high in all aspects, not simply the huge profits of manufacturers, enterprises must have profits, because enterprises must have money to make money if they want to develop. This is not the era of profiteering. In the industry, competition is fierce and cruel. Seeking profiteering is to seek the demise of the enterprise. |
| SouFun asked : Is there any price fluctuation from 2002 to 2006? |
| Li Xiaoyu Answer : There was a volatility, and it rose by 5%. This is because the cost of sheet metal has increased. Many additional costs have increased rapidly this year. For example, oil prices have caused PVC prices to rise, and hardware accessories have also increased greatly. Now companies are digesting this part of their own costs. Because of the fierce competition, no one dares to eat this part easily. Interests, can not afford to let customers bear. In fact, we are under a lot of pressure. In a word, companies want to develop, they need money everywhere! This is not the kind of profiteering era in the past, but I am still full of confidence in the development of the enterprise and full of confidence in our team. |
| SouFun asked : Now everyone is concerned about the environmental protection of panel furniture. How do you choose the materials for panel furniture? |
| Li Xiaoyu : We only talk about panel furniture. The products of the stickers need to be painted in the later stage. The panel furniture saves the spraying process because the paint will produce a lot of benzene. The biggest problem with panel furniture is the amount of formaldehyde released. Formaldehyde comes from a lot of adhesives, because you want to make a plate, you need to add adhesives, there must be formaldehyde inside. There is also an aspect in the processing process. For the degree of sealing of the furniture board, for example, are all the panels sealed on all sides, the release of formaldehyde can be as long as 5 to 10 years, very long, and very slow, 5 to 10 years Will be attacked by formaldehyde. We need to understand formaldehyde correctly. Formaldehyde exists in every aspect of life, not to say that formaldehyde will definitely harm us. Excess formaldehyde does cause great harm to the human body, causing about a dozen diseases. What kind of volume is the most critical, no matter how environmentally friendly and advantageous plates are, there is also the presence of formaldehyde, or the problem of indoor load capacity. Everyone should try not to put the furniture so crowded, and choose as few composite materials as possible with adhesives. In fact, we cannot simply say that the environmental protection of the board is not environmentally friendly. The formaldehyde content of the board is actually different. Good plates are better for environmental protection, and can basically meet the first-class standards that everyone says. For example, a hundred grams has 9 milligrams, which is a first-class plate. Basically, it is not a problem to reach such a standard. Including many friends, posting on the Internet, I have also seen that some people invite professional testing companies to test at home, and I think some testing methods are not very satisfactory. For example, before testing, it is necessary to open the window for a period of time, seal the room for 8 hours, and seal it for 1 month for testing, which is definitely different. More scientifically, a three to four-door wardrobe in the bedroom, plus a bed, a TV cabinet will do. The more you use the sheet, the more formaldehyde is released. |
| SouFun asked : How should owners choose panel furniture? |
| Li Xiaoyu replied : The most important thing is your own preference. It is a kind of relaxation for us to return home. It is not intuitive to buy something that we do n’t like or that is difficult to accept at home. We will provide customers with a more perfect display space, customers can go to watch and buy the product home. First of all, to meet your own ideas, you will often encounter inconsistencies in the opinions of the family of two. Like buying a car, everyone chooses a good price-performance ratio, either color, style, or low price. Or choose some merchants with good reputation and perfect service, and you pay for it for a penny, not to say that a good brand must have a high profit, it will provide customers with more complete products, services, raw materials It should be used for customers after a more detailed investigation and serious research, not just considering the cost, and using some unqualified materials. In fact, the brand's products generally do not require maintenance. We have now provided a better guarantee, such as domestic accessories, only if you finally throw it away, you can not use this thing bad. To build a brand, you must first have a good reputation. If you buy it back one day, two days, one year, or two years later, it will have a great impact on the brand. |
| SouFun Q: How long it will launch a general Si Puli new, have your own design team? |
| Li Xiaoyu Answer : New products are mainly based on market demand. We are constantly adding and improving these products. It is not that this batch of products has been released this year. It will always be like this. It may be like a car. Colors, combinations, and accessories give customers more choices. We are updating slowly, reasonably and steadily. New products must have their own shortcomings, which was unexpected at the beginning of the design. Why is there a recall for the long time of the car? Is it possible that these big car factories have not considered enough? In fact, they have considered it very well, and some things are unexpected. After two or three years of market testing, customers can purchase and use products with greater confidence. |
| Soufang asked : What do you think of China's current furniture sector? |
| Li Xiaoyu : The industry has developed relatively well in the past few years. At present, it is mainly large domestic manufacturers that use China's relatively low labor cost to process abroad, and the real brand advantage has not been established. We think more about the ability and tolerance of Chinese consumers. Not every classic design product is suitable for Chinese consumers. We saw an accessory at the Italian exhibition, which was equivalent to more than 80,000 yuan. This one seems to be sold in China now. In Shanghai, this set of cabinets sells for more than 200,000 in China. Italy pays attention to design, Germany pays attention to rigorous workmanship. Foreign products often have a higher level of positioning, and the profit value of manufacturers is relatively high. It is a real huge profit. Selling 100,000 products may have a profit of tens of thousands. |
| SouFun asked : There are more panel furniture in the market now, and it is also facing a homogenization problem. How do you reflect your own characteristics in the market? |
| Li Xiaoyu Answer : Our products are constantly improved, try to avoid homogenization, we start from the product personality and brand, is to provide customers with different choices, different personality needs, we will spare no effort to give us The difference between products and consumers is not obvious to customers in this process, but we have been doing it all the time. Every year, every month, within a period of time, we will often add some new ideas to old products and existing products, and some new customer needs. You may not see these things in your stomach, but you will know after introduction by our sales staff. Every year, we add some new, practical, decorative and more demanding products to our products. In fact, there will be changes in the combination of these furniture, including accessories, we plan to provide customers with more choices this year, but the quality of this accessory must be guaranteed. Now in this industry, some manufacturers have made mistakes in the use of accessories. Some accessories, such as a door hinge and a five-dollar hinge, can be used for 10 years. Some can even be used for 20 years, but not so long. Provide customers with a practical, rather than a luxury. Many domestic accessories are good, but not all of them can not meet our requirements. |
| Soufang asked : What do you think of the current trend of furniture development? |
| Li Xiaoyu Answer : Our future is to design people-oriented, let more customers choose our splendid furniture, while choosing brand furniture, have their own different personality needs, so that each customer buys products are not the same, Homogeneous products. Customers are reluctant to make their homes the same as others. Although we all buy Spree furniture, ours have their own characteristics. |
| SouFun asked : Some furniture designs are not considered practical enough. Is Spri unique in this regard? |
| Li Xiaoyu Answer : We will try our best to consider practical issues. Just now, when it comes to environmental protection, using more plates means that the formaldehyde content in the customer's room is higher. Now we use more metal fittings and metal frames, and try not to use plates as much as possible. Customers can use it with confidence at home. In addition, when it comes to practicality, the location of some details, such as the bed box can be opened to put things, the same is the bed box, there are many choices. Including the wardrobe, when using corner space, separate common and unused clothes and adjust according to your needs. If this person likes to wear shorter clothes, better-fitting clothes, the height of hanging clothes is not fixed. Generally, the customer can move freely with the partition to ensure that the customer can use the saved space. Some are fixed to divide the wardrobe into two. There may be space under the hanging clothes. We will adjust the space to the most suitable size for you. After hanging the clothes, you can do other things you want to make better use of the space. |
| SouFun asked : Regarding the current Internet sales, the Internet is developing very fast now, how do you view the sales of this channel? |
| Li Xiaoyu Answer : The Internet should be a good channel for sellers in all walks of life in the future. On this platform, we can display and comment on issues in related industries fairly and fairly. With a higher degree of transparency, customers have the right and opportunity to express their own opinions freely. The Internet not only provides a good development platform for many manufacturers, but also puts forward higher requirements for the products and services of manufacturers, prompting them to do their jobs well. Because the Internet is not a national newspaper, customers can speak casually on it and speak freely about the quality of the manufacturers, and what is good and which is not done well. Through this platform, we also want to improve our services as much as possible. Because there are many places in the management that cannot be done so meticulously, some customer information cannot be directly transmitted to me, but I can have a very intuitive understanding through the Internet. It is also helpful. When it comes to internet sales, I think it is more about letting it serve our business, do centralized purchasing on it, and provide customers with a platform and display space. But sincerity is a problem now, there are not too many restrictions on how we conduct transactions and buy and sell online. |
| Soufang.com : You started to produce and sell furniture in 2002, and covered 18 provinces in 2006. Is this rapid development related to personal character? |
| Li Xiaoyu Answer : It is related. People who have the same ideas and ideas as me. We are doing this. The maximum age of agents is 32 years old. Let ’s talk about it, from our product positioning to what we serve for products Young people, young people dominate the market, young people have needs in this regard, can like one thing, can like a thing, and then do it, it will do better. My parents educated me very early. If you like this thing, try to do it as much as possible, including me educating my children. My girl is 1 year and 10 months this year. When educating her, I try to let her do what she likes, and I won't force her if she doesn't like it. In the same way, to be my agent and employee, at least you have to like this industry, with and without passion, the efficiency and status of work are absolutely different. |
| SouFun asked : Are you using Split furniture at home? |
| Li Xiaoyu Answer : The furniture I use at home is our Spree furniture. If I don't like it, how can I do Spree's things? I have also found some problems in the process of use, such as the handle will hurt the child, these are conducive to us to improve the product faster. |
| SouFun asked : What are your hobbies? |
| Li Xiaoyu : I prefer to drive and skate. I have never been to speed skating in Beijing, but the car can be driven every day. |
| SouFun asked : Let's put everyone's curiosity about the name of Spree at the end, and open this little secret to everyone? |
| Li Xiaoyu Answer : Spring is "Spring", which means "spring" in English. Everything is beautiful in spring and full of vigorous development. Our company is also younger. Every day I go to the company, the communication and exchange between people, the whole atmosphere is very harmonious and very good, full of vitality and vitality like spring. We have a very detailed explanation, there are many aspects, but the main thing is to represent a youthful, a kind of atmosphere. |
| SouFun.com : I have a passage here. Let's share it together-"Spree" is the sunniest boy, he has unlimited desire, unlimited impulse, unlimited creativity. Although the roads of tomorrow are full of obstacles, all Split people firmly believe that the tomorrow of Split will be the most brilliant tomorrow! I hope we communicate frequently, SouFun is willing to serve as a bridge, and to provide more information and services to users with Spree. More furniture information is available at: http://news.gojiaju.com Welcome to provide news interview clues Advertisement / News Hotline to 8004 |
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