Analysis of five major opaque techniques in home improvement



The home improvement industry is a typical industry with asymmetric information. As the saying goes, "layers look lively, and insiders look at the doorway." During the decoration process, consumers broke their legs between home improvement companies, markets, and construction sites, and were still confused. Finally, when they saw that the surface was almost the same, they signed the acceptance slip. I was lucky to run into a responsible home improvement company. If you encounter a company that doesn't say much about credit, the trouble is even greater. This is because most consumers judge the quality of the decoration from the surface phenomena such as design style, interior styling, color, etc., but they cannot tell the core problem.


From the perspective of home improvement companies, some decoration companies seize some loopholes in laws and regulations, and consumers ’weaknesses in their comprehensive knowledge of professional home improvement, and they are" fisting "in some core links. It can be said that the entire industry There is still a certain distance from "transparency" in the true sense. Although the country has promulgated many standards and norms in recent years, due to inadequate publicity, inadequate implementation during exercise, insufficient social and industry supervision, and many Other reasons, many consumers are still the first Misty water. The following are some of the "opaque" techniques frequently used by home improvement companies for consumers:

"Opacity" in the offer

1. "Opacity" in the quotation
1. Discount gifts, cost reasons, use lower prices to confuse and attract users to sign orders, and then require consumers to add construction funds during the construction process.
2. In the budget, some projects are intentionally omitted. Items such as bathroom waterproofing and wall base treatment are often "omitted" by decoration companies.
3. The quotation description is too simple and ambiguous. For example, in the wall surface treatment quotation project, only how much money per square meter is said, but the choice of materials and craftsmanship are not clear.
4. General quotation. I often encounter tens of thousands of yuan in one bedroom and tens of thousands of yuan in a two-bedroom. There is no basis at all. Once consumers put on a set, troubles continue.
5. Decompose price quotation. For example, in the quotation of a door, the normal way is to quote the price per door, but some companies often divide the door into separate items such as door leaves, door covers, hardware, etc., and even more The labor cost of paint also serves as an item to allow consumers to pay repeatedly.


2. "Opacity" in the calculation of engineering quantities
This opaque behavior is mainly to calculate the construction area and increase the cost of the project. If the wall area is calculated as 3.5 times the ground area, it is a totally unreasonable calculation method. The loss is definitely the consumer; in addition, according to the past practice, the area of ​​doors and windows is counted as 50% In fact, at present, many families include doors and windows, and there is no need to paint around the doors and windows, but some decoration companies still count 50% or even 100% into the wall painting area.


"Opacity" on decoration materials

3. "Opacity" in decoration materials
1. Steal beams for columns. Replace high-quality decorative materials with counterfeit and shoddy products, and then sell them or transfer them to other sites for use. Especially those materials used for "concealed engineering", such as large core boards, coatings, etc., are most prone to this problem.
2. Recharge it in the second place. On the main materials such as latex paint, ceramic tiles, plate lines, etc., take the second-best and the second-best method to obtain ill-gotten wealth.
3. The auxiliary materials of the basic decoration part are very easy to falsify. Because this part of the material is relatively professional, the owner often ignores it, such as the choice of waterproof paint, the label of cement used in the process of auxiliary floor tiles, and the proportion of paint.


4. "Opacity" of the construction process
Although the construction process is a very quantitative standard, in the actual operation process, the owner is very difficult to quantitatively monitor. To give a simple example, whether it is clear oil or mixed oil, for wall paint, less putty and less paint, there are almost no defects on the surface, but it will directly affect the future use. life.


The "opacity" of hidden engineering

5. The "opacity" of hidden projects
This is the easiest way for consumers to monitor and for home improvement companies. To give a few of the most common examples, in the treatment of the wooden keel in the ceiling project, because it is a hidden project, consumers can't see it at all, so there are many problems such as poor wood used in the keel, and the spacing of the keel is too long and too wide; As another example, in the case of waterproofing, problems such as unqualified waterproof coatings, failure to conduct 24-hour water-closed experiments, and insufficient waterproof area all have very serious consequences for the quality of the entire home improvement project.
Now the decoration must be of high quality and economical and reasonable, not every ordinary owner can take care of it. There are many doorways in the decoration, and every detail and every aspect will be a problem if you don't pay attention. If you don't know how to do it, or if you only know the fur, you will be easily deceived. Therefore, the warranty period is particularly important.





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