The world's coating volume in 2009 was 38 million tons, and in 2010 it was about 40 million tons. Sales revenue was 95 billion USD in 2009 and 98 billion USD in 2010. Due to the global economic downturn, there has been little increase.
From the perspective of the global market, the Asia-Pacific region is the only region with an increase in demand in 2009 and 2010. After 2008, many countries in the Asia-Pacific region experienced negative growth in demand for paints and coatings, while China and India have maintained a rapid growth. The situation in Europe and North America is also not optimistic. In 2009 and 2010, the demand for the earth in Europe and North America fell by 6% to 7% compared with 2008. In addition, due to the requirements of the US end-market for environmental protection standards, it also brings greater challenges to coating formulations and coating manufacturers.
First, the United States and the United States annual output of architectural coatings has been maintained at about 2.7 million tons in the past decade, accounting for 52% of paint production, of which water-based paints accounted for 75%; solvent-based paint accounted for 25%. The proportion of architectural paints in other developed countries to the total amount of paint is: 57% in Italy, 55% in Germany, 55% in France, and 40% in Japan. In the United States, 45% of the exterior walls of buildings are decorated with paint. Japan is also a world leader in paint production, with the world’s third-largest output. The annual output of architectural coatings is about 1 million tons, which accounts for about 40% of total coating output. Per capita consumption of architectural paints in industrial developed countries such as the United States is more than 10kg.
The global architectural coatings market and development trend analysis 1, the United States has developed economy, many building decoration materials, but the interior walls are rarely used expensive decorative materials, mostly based on architectural coatings. For exterior wall decoration, more than 80% of architectural paints are used. For example, the outer walls of buildings in Los Angeles use almost all architectural paints, and only a few high-rise buildings are decorated with aluminum-plastic panels. It is difficult to find decorative materials for bricks. In New York, you can also see brick-type decorative materials, but still use architectural paints, especially new construction. Colorful exterior paints make the city beautiful.
Interior wall decoration is mainly made of paint and wall paper (cloth). Rarely does the wall surface decorated with high-grade wood be seen, and the wallpaper (cloth) is only used in the rest of the inner wall outside the bedroom, regardless of the grade of the decoration. How high, almost all use paint. Only in the local use of handicrafts or paintings to embellishment, there is no sense of low grades.
The use of cement-based floor coatings is also common, and many well-known buildings use this kind of paint on the ground, but only in some parts of the carpet. The ground floor coating is commonly used on the surface of industrial plants to provide wear-resisting, anti-slip, and decorative effects.
Some public places, tourism venues and other walkways are colored concrete floor coatings, such as Disneyland ground mostly use this type of paint.
2. Grouping and specialization of enterprises In the United States, most enterprise groups have become group companies, and even larger ones, but they also join large groups for cooperation and development.
RPM Group is a group company that mainly produces coatings. The company is formed by many companies. Although some subordinate enterprises have low levels and single products, the group has large scale and high technical level. When participating in competition, the whole group appears, which greatly improves the competitiveness of the products. Within the group, a clear division of labor occurs, so subordinate companies are more specialized. Zinger Company is a member of the group. Founded in 1849, it is an old paint production company. It should be said that it has strong paint development and production capabilities. However, the company mainly produces primers with more than 70 varieties, and Only a few varieties of topcoat. Due to the excellent quality of the company's primer, many large coating companies in the United States use Zinsser primer to match them. The company's primers are divided into two major categories, namely water and oily, and each category is divided into two categories: general base and porous base. According to different grassroots, it is further divided into different varieties. Each primer has its own scope of use, such as new concrete, old concrete, new wood, old wood, treated walls, untreated walls, and so on.
3, pay attention to research and product quality The United States government research institutions are few, the industry's testing center is also very little, the development of new products, the good quality is the company's own needs, each company attaches great importance.
Rust-olceμm is a member of the RPM Group. Scientific instruments and equipment are advanced. The company is small, with a total of 185 people, of whom 30 are scientific research personnel. Researchers are mainly engaged in developing new products and improving product quality according to the tasks assigned by the company. The company pays great attention to the good quality. The whole process of raw material selection, formulation design, process flow, and packaging is controlled. Raw materials and finished products are all classified by bar codes. All production is automated and assembly line operations are used. The entire large workshop has only a dozen operators. In order to understand the quality control situation of each link in a timely manner, from raw material storage tanks, reactors, dispersion tanks to paint cans, etc., all have access to the quality control center. The center samples and analyzes at any time to ensure product quality.
2. The development goal of the Russian-Russian coating industry is to change the structure of varieties and develop and expand high-grade, high-quality architectural and living paint products.
The most demanded in architectural coatings are alkyd resin coatings and water-based coatings. However, the alkyd resin coatings produced by domestic manufacturers are incomplete or of inconsistent quality, and they are strongly rejected and competed by imported products from abroad. Some foreign companies not only provided high-quality, high-grade coatings that Russia lacked, but also competed for market share with prices lower than those of Russian domestic products, leaving many poorly-operated paint companies in a difficult position to maintain.
In recent years, Russian paint companies have attached importance to the development of water-based paints. The demand for waterborne coatings in Russia is estimated to be 15% to 20% of the total market demand for coatings. At present, the Russian market has created an upsurge of water-based coatings. At present, Finland's TIKKURILA, Germany's FEIDALLACKE+FARBE, Switzerland's AKZONOBEL and other world-renowned companies are competing to enter the Russian water-based paint market, which undoubtedly puts great pressure on the Russian domestic companies. There are not many companies that produce water-based coatings in Russia, and the scale of production is not large. The quality of these products is not as good as that of foreign products, so they are not always competitive. Therefore, in order to improve the competitiveness of domestic paint products on foreign products in the Russian market, it is necessary to adopt a series of supporting measures with the support of the government.
Despite huge market capacity and good prospects, Russia is still not on the list of international investment priorities (such as China). To date, only two traditional Russian international partners, Tikkurila and Akzo-Nobel, have decided to build production plants in Russia, mainly producing architectural coatings. Several other companies are planning to develop this huge potential market for Russian automobiles, coil coating, furniture and other industries through the construction of a nearby customer.
Since Russian-made paint accounts for 67% of the total amount of domestic paint, Russia remains an internationally high-quality raw material (especially those that cannot be produced domestically or have limited output, such as titanium dioxide pigments, various organic pigments, additives, acrylic, ethylene, and polyurethane resins. And latex), process equipment, quality control instruments, test equipment (very low demand) and new technologies (mainly through international investors) suppliers important and promising markets. On the other hand, Russia has already signed preliminary tariff-free trade agreements with Ukraine, Belarus and Kazakhstan to revive economic cooperation with the most industrialized neighboring countries.
In the past few years, the increase in the nation's construction coating usage was mainly due to the following factors:
1) Many large-scale construction projects in Moscow, Samara, St. Petersburg and several other large cities;
2) Improvement of public welfare (especially increased demand for high-grade architectural coatings);
3) Increase in the use of industrial and specialty coatings in the military industry.
Intense market competition has prompted Russian manufacturers to produce world-class quality paint products. Therefore, in recent years, the following products have developed rapidly: alkyd-modified fast-drying varnishes and enamels, weather-resistant acrylic resins, and bioactive coatings. It can be expected that in the next few years, the competition between Russian producers and foreign importers on high quality products will be fierce.
From the perspective of the global market, the Asia-Pacific region is the only region with an increase in demand in 2009 and 2010. After 2008, many countries in the Asia-Pacific region experienced negative growth in demand for paints and coatings, while China and India have maintained a rapid growth. The situation in Europe and North America is also not optimistic. In 2009 and 2010, the demand for the earth in Europe and North America fell by 6% to 7% compared with 2008. In addition, due to the requirements of the US end-market for environmental protection standards, it also brings greater challenges to coating formulations and coating manufacturers.
First, the United States and the United States annual output of architectural coatings has been maintained at about 2.7 million tons in the past decade, accounting for 52% of paint production, of which water-based paints accounted for 75%; solvent-based paint accounted for 25%. The proportion of architectural paints in other developed countries to the total amount of paint is: 57% in Italy, 55% in Germany, 55% in France, and 40% in Japan. In the United States, 45% of the exterior walls of buildings are decorated with paint. Japan is also a world leader in paint production, with the world’s third-largest output. The annual output of architectural coatings is about 1 million tons, which accounts for about 40% of total coating output. Per capita consumption of architectural paints in industrial developed countries such as the United States is more than 10kg.
The global architectural coatings market and development trend analysis 1, the United States has developed economy, many building decoration materials, but the interior walls are rarely used expensive decorative materials, mostly based on architectural coatings. For exterior wall decoration, more than 80% of architectural paints are used. For example, the outer walls of buildings in Los Angeles use almost all architectural paints, and only a few high-rise buildings are decorated with aluminum-plastic panels. It is difficult to find decorative materials for bricks. In New York, you can also see brick-type decorative materials, but still use architectural paints, especially new construction. Colorful exterior paints make the city beautiful.
Interior wall decoration is mainly made of paint and wall paper (cloth). Rarely does the wall surface decorated with high-grade wood be seen, and the wallpaper (cloth) is only used in the rest of the inner wall outside the bedroom, regardless of the grade of the decoration. How high, almost all use paint. Only in the local use of handicrafts or paintings to embellishment, there is no sense of low grades.
The use of cement-based floor coatings is also common, and many well-known buildings use this kind of paint on the ground, but only in some parts of the carpet. The ground floor coating is commonly used on the surface of industrial plants to provide wear-resisting, anti-slip, and decorative effects.
Some public places, tourism venues and other walkways are colored concrete floor coatings, such as Disneyland ground mostly use this type of paint.
2. Grouping and specialization of enterprises In the United States, most enterprise groups have become group companies, and even larger ones, but they also join large groups for cooperation and development.
RPM Group is a group company that mainly produces coatings. The company is formed by many companies. Although some subordinate enterprises have low levels and single products, the group has large scale and high technical level. When participating in competition, the whole group appears, which greatly improves the competitiveness of the products. Within the group, a clear division of labor occurs, so subordinate companies are more specialized. Zinger Company is a member of the group. Founded in 1849, it is an old paint production company. It should be said that it has strong paint development and production capabilities. However, the company mainly produces primers with more than 70 varieties, and Only a few varieties of topcoat. Due to the excellent quality of the company's primer, many large coating companies in the United States use Zinsser primer to match them. The company's primers are divided into two major categories, namely water and oily, and each category is divided into two categories: general base and porous base. According to different grassroots, it is further divided into different varieties. Each primer has its own scope of use, such as new concrete, old concrete, new wood, old wood, treated walls, untreated walls, and so on.
3, pay attention to research and product quality The United States government research institutions are few, the industry's testing center is also very little, the development of new products, the good quality is the company's own needs, each company attaches great importance.
Rust-olceμm is a member of the RPM Group. Scientific instruments and equipment are advanced. The company is small, with a total of 185 people, of whom 30 are scientific research personnel. Researchers are mainly engaged in developing new products and improving product quality according to the tasks assigned by the company. The company pays great attention to the good quality. The whole process of raw material selection, formulation design, process flow, and packaging is controlled. Raw materials and finished products are all classified by bar codes. All production is automated and assembly line operations are used. The entire large workshop has only a dozen operators. In order to understand the quality control situation of each link in a timely manner, from raw material storage tanks, reactors, dispersion tanks to paint cans, etc., all have access to the quality control center. The center samples and analyzes at any time to ensure product quality.
2. The development goal of the Russian-Russian coating industry is to change the structure of varieties and develop and expand high-grade, high-quality architectural and living paint products.
The most demanded in architectural coatings are alkyd resin coatings and water-based coatings. However, the alkyd resin coatings produced by domestic manufacturers are incomplete or of inconsistent quality, and they are strongly rejected and competed by imported products from abroad. Some foreign companies not only provided high-quality, high-grade coatings that Russia lacked, but also competed for market share with prices lower than those of Russian domestic products, leaving many poorly-operated paint companies in a difficult position to maintain.
In recent years, Russian paint companies have attached importance to the development of water-based paints. The demand for waterborne coatings in Russia is estimated to be 15% to 20% of the total market demand for coatings. At present, the Russian market has created an upsurge of water-based coatings. At present, Finland's TIKKURILA, Germany's FEIDALLACKE+FARBE, Switzerland's AKZONOBEL and other world-renowned companies are competing to enter the Russian water-based paint market, which undoubtedly puts great pressure on the Russian domestic companies. There are not many companies that produce water-based coatings in Russia, and the scale of production is not large. The quality of these products is not as good as that of foreign products, so they are not always competitive. Therefore, in order to improve the competitiveness of domestic paint products on foreign products in the Russian market, it is necessary to adopt a series of supporting measures with the support of the government.
Despite huge market capacity and good prospects, Russia is still not on the list of international investment priorities (such as China). To date, only two traditional Russian international partners, Tikkurila and Akzo-Nobel, have decided to build production plants in Russia, mainly producing architectural coatings. Several other companies are planning to develop this huge potential market for Russian automobiles, coil coating, furniture and other industries through the construction of a nearby customer.
Since Russian-made paint accounts for 67% of the total amount of domestic paint, Russia remains an internationally high-quality raw material (especially those that cannot be produced domestically or have limited output, such as titanium dioxide pigments, various organic pigments, additives, acrylic, ethylene, and polyurethane resins. And latex), process equipment, quality control instruments, test equipment (very low demand) and new technologies (mainly through international investors) suppliers important and promising markets. On the other hand, Russia has already signed preliminary tariff-free trade agreements with Ukraine, Belarus and Kazakhstan to revive economic cooperation with the most industrialized neighboring countries.
In the past few years, the increase in the nation's construction coating usage was mainly due to the following factors:
1) Many large-scale construction projects in Moscow, Samara, St. Petersburg and several other large cities;
2) Improvement of public welfare (especially increased demand for high-grade architectural coatings);
3) Increase in the use of industrial and specialty coatings in the military industry.
Intense market competition has prompted Russian manufacturers to produce world-class quality paint products. Therefore, in recent years, the following products have developed rapidly: alkyd-modified fast-drying varnishes and enamels, weather-resistant acrylic resins, and bioactive coatings. It can be expected that in the next few years, the competition between Russian producers and foreign importers on high quality products will be fierce.
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