According to the statistics of related departments, there are about 800,000 children who died of the upper respiratory tract infection in China every year due to renovation pollution. The death causes of more than 300,000 children under the age of 5 are related to indoor air pollution. Some newly built and newly renovated kindergartens and homes have very serious indoor environmental pollution. In children's room decoration and decoration materials, the hidden dangers of paint and paint are the greatest. The formaldehyde and benzene contained in them are the biggest killers of children's health, and it is an important cause of leukemia and cancer in children. Children's health problems have caused more and more parents to pay attention.
This year due to the impact of the large environment, the profit margins of manufacturers have declined, and the pressure of large-scale enterprises has also existed. The greater pressure is on SMEs. The price increase of raw materials is also tantamount to worse. All of these factors make the company's profit margins thinner. Children's paint is a high-end product, and its core is higher environmental protection requirements. Therefore, companies investing in the production of children's paint are facing technical and cost pressures. Ultimately, it is a further increase in costs and thinning profit margins. Contradictions.
During the visit, the author found that many dealers, including manufacturers, have a frustration for children's paint. Children's paint is a hot potato, and it sounds loud, but at the core, it is not competitive. It is just a “sale card†gimmick. This has certain historical reasons. Children's paint has only developed in China for more than 10 years. It is still in its infancy and the market is not mature enough, although consumers have corresponding awareness of environmental protection. However, when marketers are marketing, for the lack of concept and lack of knowledge, it is difficult for marketers to accurately express to the consumer what the child is, what kind of characteristics, and to persuade people to buy it. Consumers can only learn from brands and advertisements, and the final understanding is still at an awkward stage.
Another reason is that the products are highly homogenized, and the “Blue Ocean†strategy has been repeatedly promoted. The important reason is that market segmentation will reduce the negative impact of homogenous competition on companies. "Red Sea" has already been completed, the industry is facing the conversion of ideas and the ups and downs of the shuffle, which is the consensus of most people in the industry. It can be found that some companies that are at the forefront of high-end product segmentation are vague about the concept of children's paint. The phenomenon of slogans and homogeneity is still evident. The concept of children's lacquer is not well highlighted. For many dealers, the so-called children's paint is notoriously difficult to obtain the inner recognition of the industry.
It is reported that "General technical conditions for children's furniture" is expected to be introduced by the end of 2011. For the first time, it has been clarified that children's furniture should be suitable for children aged 3 to 14 years. The standards include 9 parts including the limit of toxic and hazardous substances and the use of safety warning signs. In particular, there are stricter restrictions on the control of toxic and hazardous substances. The limits of toxic and hazardous substances mainly concern 10 substances such as formaldehyde and soluble heavy metals, which are similar to those related to children's toys. In addition, the standard also puts forward specific requirements for some soft furniture dyes, PH value, etc.
This year due to the impact of the large environment, the profit margins of manufacturers have declined, and the pressure of large-scale enterprises has also existed. The greater pressure is on SMEs. The price increase of raw materials is also tantamount to worse. All of these factors make the company's profit margins thinner. Children's paint is a high-end product, and its core is higher environmental protection requirements. Therefore, companies investing in the production of children's paint are facing technical and cost pressures. Ultimately, it is a further increase in costs and thinning profit margins. Contradictions.
During the visit, the author found that many dealers, including manufacturers, have a frustration for children's paint. Children's paint is a hot potato, and it sounds loud, but at the core, it is not competitive. It is just a “sale card†gimmick. This has certain historical reasons. Children's paint has only developed in China for more than 10 years. It is still in its infancy and the market is not mature enough, although consumers have corresponding awareness of environmental protection. However, when marketers are marketing, for the lack of concept and lack of knowledge, it is difficult for marketers to accurately express to the consumer what the child is, what kind of characteristics, and to persuade people to buy it. Consumers can only learn from brands and advertisements, and the final understanding is still at an awkward stage.
Another reason is that the products are highly homogenized, and the “Blue Ocean†strategy has been repeatedly promoted. The important reason is that market segmentation will reduce the negative impact of homogenous competition on companies. "Red Sea" has already been completed, the industry is facing the conversion of ideas and the ups and downs of the shuffle, which is the consensus of most people in the industry. It can be found that some companies that are at the forefront of high-end product segmentation are vague about the concept of children's paint. The phenomenon of slogans and homogeneity is still evident. The concept of children's lacquer is not well highlighted. For many dealers, the so-called children's paint is notoriously difficult to obtain the inner recognition of the industry.
It is reported that "General technical conditions for children's furniture" is expected to be introduced by the end of 2011. For the first time, it has been clarified that children's furniture should be suitable for children aged 3 to 14 years. The standards include 9 parts including the limit of toxic and hazardous substances and the use of safety warning signs. In particular, there are stricter restrictions on the control of toxic and hazardous substances. The limits of toxic and hazardous substances mainly concern 10 substances such as formaldehyde and soluble heavy metals, which are similar to those related to children's toys. In addition, the standard also puts forward specific requirements for some soft furniture dyes, PH value, etc.
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