Domestic furniture has listed domestic labels

Da Vinci's counterfeiting of foreign goods has become a hot topic, becoming the most important news that all Chinese people are concerned about. This news has a great impact on consumers. The words "fake foreign goods", "foreign scams", and "one-day tour of bonded areas" have become the hottest keywords in the media today. This Da Vinci scam has been exposed to storms, which has made the furniture industry an uproar. Da Vinci has also become a sensitive word in the furniture industry that stirs people's fragile nerves. Recently, many home furnishing brands have a sense of self-defense. Why is there such a situation? Because Da Vinci was exposed by CCTV that the so-called all imported Italian furniture is actually made by Dongguan manufacturers, and even the poor quality, many public opinion have pointed out that this is a common phenomenon in the domestic furniture industry today, impersonating foreign goods as home furnishing A big "fashion" in the world. After the exposure of Da Vinci's fraud, will there be a corresponding change in the sales model of many home furnishing brands in the face of the consumer market?

The sales staff clearly indicated that the product was made in China

NetEase Home visited the Guangzhou store with questions and felt the sales model of the furniture market after the Da Vinci incident as a consumer. At the Guangzhou Jockey Club Home Furnishing, when the sales staff of the American home furnishing brand introduced their European-style retro rural leather sofa, they first indicated that this sofa was made in Zhejiang, but the material was from North American stunt Ruibaimu. The bid price for this set of 3 + 1 is more than 60,000 yuan. The sales staff also indicated to the author that U.S. Home Furnishings was founded in 1953 and has a history of more than 50 years. It is a famous American furniture brand. It is managed transnationally by the Taiwan-based Taisheng Group. On the product labels of Huanmei, the materials of paint and wood, the price and specifications are clearly stated, and the place of origin is also clearly marked.

In the "Carfinda" and "Twelve Oaks" brand stores under the Four Seas Group, the author "fancy" two sets of sofas. Upon enquiry, the sales staff made it clear that the products were produced by the Zhongshan plant. The classic Kafinda 238 series 3 + 2 sofa is priced at 62100 and is made of mahogany wood from South Africa. The Twelve Oaks Mo8 SafaC cloth series 3 + 2 asking price is 24180, the material is imported oak from the United States. When carefully watching the Twelve Oaks Mo8 SafaC cloth series, the reporter found that the wood had very obvious flaws. In the oak-colored wood performance, you can see obvious bump-like marks like bumps. The sales staff explained that this is the real quality of oak, and it is these "blemishes" that indicate their authenticity.

In a furniture store named AMANI in Jishengweibang, the salesperson recommended a set of leather sofas with a total price of 82,000. The salesperson claimed that the sofa materials were all imported from Italy, the leather materials were all Italian green calfskin, and the products were in Dongguan Assemble. Another set of sofas selected under the Angle brand is said to be made of Italian top layer calfskin.

Furniture wood leather is often called imported

When the author asked a set of "Mingshi Jinqiu" dining tables at the Happy Home, the product label was marked with wood as "Russian imported Jinsha Qimu". When the reporter asked with suspicion if it was indeed imported, the male salesperson said with a smile From the Da Vinci incident, everyone in the industry knows. And said that it will not affect the quality logo of the "Happy Home" brand because of this matter, and repeatedly confirmed to the author that 100% of the raw materials of their products are imported.

In the Mikadao living room combination store in Jisheng Weibang, the relatively cheaper set of about 20,000 leather sofa sales staff also called the leather material imported calf leather from Italy. The unique feature of their products is that the bottom fabric of the sofa has a zipper that can be opened, allowing consumers to visually see their materials such as wood and sponge. When it comes to the Da Vinci incident, they said it was a very shocking event for the industry, but it is also a good thing for brands to save themselves and regulate themselves again. Otherwise, the industry is too tired. When the author asked if the vast majority of the furniture that claimed to be fully imported was made domestically, they answered very positively that there are actually many companies that actually import from abroad. Coming to the Milo and Puromon stores under Suigang Continental Furniture, they belong to the relatively high-end brand of the Suigang Furniture Group. The sales staff also said that they imported from Italy when introducing the origin of the leather.

Looking at the extraordinary period when the Da Vinci incident is still highly concerned by all walks of life, the home furnishing brands in all major stores are very consistent and clearly show consumers that their products are all manufactured in China. The materials used are almost uniformly declared-imported from abroad. Perhaps, communicating with consumers in a down-to-earth manner and honestly indicating where the furniture is made will make consumers feel a little sense of security at such a sensitive moment. As for where the raw materials for assembly production come from, consumers have to find a way to distinguish themselves, but they really have to be tested.

It is hoped that industry regulators can be enlightened in such an explosive case that subverts the consumer confidence in the country, do a good job in supervising furniture companies, shape the integrity of the home furnishing industry, and rebuild consumer confidence. If an effective regulatory mechanism can be established as soon as possible, and at the same time promote industry self-discipline, so that everyone can see the lessons of fraudulent consumers from Da Vinci, the entire furniture industry will have a healthier and more honest development environment. More furniture information is at http://news.gojiaju.com/ Welcome to provide news interview clue ads / news hotline to 8004

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