The Quanzhou shoe group went to the well-known shoe company to learn from

In order to promote the establishment of a billion-dollar enterprise and a billion-dollar industry in Quanzhou, a few days ago, the Quanzhou Economic Commission organized the local heads of textile and shoe-wear companies and the heads of industry associations to travel to Wenzhou and Ningbo to enter Hung Hom, Aokang and Good News respectively. Birds, Youngor, Zhuangji and other well-known enterprises such as domestic clothing and leather shoes “acquire the scriptures”. "Organizing textiles and footwear enterprises to visit and learn from Zhejiang is to explore how to promote 'two speeds'."

“Study on Out-of-Class Learning through the Industry” Learning needs

“In the second half of the year, two or three batches of enterprises will be organized to 'go global' by sub-sectors, to the developed regions such as the Pearl River Delta and the Yangtze River Delta, and to learn from advanced companies.” Wu Jingfeng, director of the Municipal Economic Commission, told reporters that in accordance with “big 150 days, playing well” The five major battles, the implementation of the 'two speed up', and promote the development across the "demand", the municipal Economic Commission to identify the entry point for work, take the initiative to promote the leap-style development of Quanzhou industry, accelerate the optimization and upgrading of industrial structure in Quanzhou, and build the Hercynian advanced manufacturing base.

In-depth business look at the workshop, positive interactive learning experience, the delegation came all the way to find out if thirsty. The study carefully prepared, did not go through the motions, did not take the horses, and dipped into a company. It was half a day, from the exhibition halls, enterprise museums, workshops, canteens, to discussions with local economic and trade department leaders and senior executives. Quanzhou visited them. The group’s open-mindedness and positive thinking left a deep impression on each other. At the same time as learning and drawing on, the mission focused on internal communication and continuous review. On the afternoon of arriving at the first station in Wenzhou, the delegation immediately convened a meeting to carefully arrange all inspection tasks. “Twenty years ago, they came to Quanzhou to study. Today we learn from them. It also needs a degree of tolerance.” said Su Huanghui, head of the delegation and deputy director of the municipal economic commission.

During the four-day inspection visit, the team members expressed that Youngor, Aokang, Hung Ho, Annunciation, Zhuangji and other giants in the field of men's wear and leather shoes have promoted technological innovation and management innovation on a large scale to occupy R&D. The high-end links of the value chain, such as design, sales, and the implementation of the strategy of large companies, large groups, etc., have made the city's enterprises bigger and stronger. It is of great significance to realize the goal of achieving more than 15 billion enterprises in five years.

"Five-year strategic plan" highlights the station height

To make a five-year plan and spend 5 million yuan, the delegation heard an astonishing number when sharing meals with Youngor executives. When the delegation visited Youngor, the head of the group, Li Rucheng, was receiving four think tank members invited from Renmin University of China to discuss the preparation of the “4th Five-Year Plan”. According to a vice president of the reception delegation, in the next five years, Youngor will work around “three transitions and one new”—“transition, transfer, transfer, and innovation”. All enterprises must undergo a comprehensive transformation. The garment segment must transform from a production and management model to a brand operation. The production enterprise must complete the geographical transfer and transfer within five years, rationalize the control and division of labor between the listed company and the holding company, and improve personnel training. Incentive mechanism to explore the development mechanism and inheritance mechanism of the Youngor model.

In Aokang, there is also a "five-year plan" for an international strategy. In the Hung Hom Group, “Green Grass Project”, “Sunshine Project” and “Blue Sky System”, a series of vocabulary words spelt out by Fang Xuanping, Deputy General Manager, interpreted Hung Hom’s sales model. As early as 1998, it created the “Green Grass Project” and implemented a chain of monopolized projects combining self-employment and agency. Up to now, it has grown to more than 4,000 monopoly terminals, including more than 600 self-operated stores. "However, there are many problems. The management of agents among them is particularly difficult." Fang Xuanping said that since 2000, he has implemented the "Sunshine Project" to maintain and upgrade the market terminal image. In 2004, the "Blue Sky System" was introduced to concentrate resources on the development of its main business.

"Main and auxiliary business collocation" to expand profit margin

In the first half of this year, Youngor’s profit from apparel and textile sales increased by 61.09% and 161%, respectively. “Apparel is our basic industry, real estate is our future growth enterprise, equity investment is our exploratory industry, and the three industries are at different levels and depend on each other.” Vice President Youngor's Deputy General Survey of the reception delegation. In fact, Youngor's “vertical industrial chain” has long been famous. In addition to building a textile city, Youngor’s cotton company, washing factory, textile printing and dyeing company, accessories industrial city, wool textile dyeing company, etc. were established, Youngor constantly up and down the various links Extension, basically completed the vertical integration of the upstream business. The Youngor people explained that the purpose of doing upstream is not to make money, but to save money.

The exchange of brands for men sells online, and the performance is comparable to the traditional model. The flexible interaction between “online” and “under the line” was completed, and the commemorative newsletter e-commerce also gave the study group a new feeling. With good production technology, fabric production base, design team, and real shop, Baoxiu started the direct e-commerce brand BONO. In the 21st century, the Annunciation began implementing multi-brand management and cross-industry development strategies. "The additional funds raised at the end of last year will be mainly used for the establishment of new sales outlets." In an interactive exchange with the mission, Fang Xiaobo, deputy general manager of the newspaper and the secretary of the board of directors, has always emphasized that the corporate strategy is to use capital platforms to conduct mergers and acquisitions with peers. Stronger business. Without exception, several companies visited by the delegation earlier involved in diversified operations such as mining, real estate, investment and financing. “Zhuangji has not only been a clothing brand, but also has been able to invest in shipbuilding, minerals, and PE.” The person in charge of Zhuangji Group's Pingyang Industrial Park said that the profit of Zhuangji’s clothing project accounted for one-fourth of the group’s. In the future, Zhuangji should be two. The main business, one is clothing, the other is shipbuilding. However, he explained that Zhuang Ji has designed a number of systems to circumvent this risk: the capital of the main business cannot be moved and the main business personnel cannot flow to the shipbuilding industry.

"Lebing spirit" builds cultural thickness

Whether it is the first-line injection molding workers or female workers in the molding workshops, the delegation visited the Hung Hom Group workshop and learned that the front-line workers’ wages in Quanzhou's textile and footwear enterprises are more competitive. “Why can the big companies in Zhejiang be more cohesive?” said Lin Shengchuan, chairman of Weipai Apparel, and Chairman of Shishi Casual Pants Association, and his colleagues. Soon, they found the answer in the brand culture hall of Hung Hom, which is a team spirit of “stepping spirit”.

According to reports, the Hung Hom Group emerged from the Nanxi River and stood in the stream of the Nanxi River with stones of different sizes and three sides, but with smooth and neat rows of stones. These stones were elevated above the water and were specially designed for passing pedestrians. However, the locals call it "stepping." “Only the concept of corporate value can be refined to create a unique corporate culture to further shape the corporate culture.” Xuanping, vice president of Hung Hom Group, explained that “the spirit of Liao Bu” implies: on the one hand, it is the inclusiveness of corporate culture. Hung Hom has a broad mind to accommodate people with various personalities and specialties. On the other hand, it is a strong team player. The “stepping pace” is effectively unified because of the smoothness of one side. Attributes and unite as one.

"Long distance management" contains management accuracy

From Aokang's more than 20,000 people to Youngor's more than 50,000 employees, several companies visited by the delegation have a large team. How to recruit workers? How to manage a huge team? It has also become a topic of interest to the mission.

"More than 50% of middle and senior management and technical personnel are now imported from overseas, and company executives including the chairman and general manager are all professional managers." Fang Xiaobo used the term “family equity, professionalism in operation” to describe today’s Annunciation Group. When communicating with the delegation, he also revealed that recently the new project of the chairman's reception day is busy. All the grassroots employees can participate, except for the management personnel who are excluded. In addition, he explained the news to the new areas outside the apparel to the interpretation of another meaning: to expand the new business, you can open a new career channel, to give business management a psychological, business satisfaction. To the surprise of the delegation, the Annunciation Group, from the initial shareholders to withdraw their operating rights, this year even these shareholders have even withdrawn from the decision-making power, and fully provided the stage to the professional management team.

“Long-distance management of money, close management.” In the Hung Hom Corporate Culture Exhibition Hall, these ten words let the inspection team stop and watch for a long time. "In just three years since the company was founded, the boss has devolved a 'financial pen,' and money management is more than enough, and people will run away." Vice President Fang Xuanping of Hung Hom took the initiative to explain the "distance management of money" business philosophy. He said that the boss and the money are still far away. If you deal with money every day, you will see more money. When money is handed over to others, responsibility arises. As a result, Chairman Jinjin Jin unified the ideas of 16 shareholders and handed the “financial pen” to the deputy general manager who had extensive financial management experience and was neither a shareholder nor a relative. "This also inspired shareholders to delve into how to use the system to regulate the various management levels."