During the eleventh five-year period, the development of China's hardware products industry is fruitful

During the "Eleventh Five-Year Plan" period, China's hardware products industry has achieved fruitful results, and the entire industry has also undergone a transition from volume growth to quality improvement, experiencing a transition from a hardware manufacturing country to a manufacturing powerhouse.

"Eleventh Five-Year", hardware companies have experienced the baptism of the global financial crisis, many companies began to "return" to the domestic market. A series of hardware products based on domestic sales, driven by a series of national policies and measures to stimulate economic development, have maintained steady growth for the rigid market that further stimulates domestic demand.

After years of development, the variety of hardware products has been continuously enriched, and the categories have gradually increased. At present, there are more than 10,000 varieties. The product categories have also grown from the traditional daily hardware, architectural hardware and tool hardware to the shower room and gas. Appliances, range hoods, cooking utensils, zippers, locks, kitchen equipment and stainless steel products and other top ten products. The number of enterprises has also greatly increased, reaching more than 40,000 companies. More companies have sold more than one billion yuan annually.

The backbone hardware companies have completely shaken off the backwardness image of “small, miscellaneous, dirty, and chaotic” in the past. The image of a modern hardware manufacturing enterprise that is both traditional and modern, both labor-intensive and relatively technical, has been gradually established.

In the past five years, most of the hardware companies completed the initial stage of capital accumulation and began to advance to higher levels through technological innovation, structural adjustment, and brand strategy implementation.

Through the crisis, the recovery of growth hardware products industry is an important part of China's light industry, and it is a sunrise industry that has ample market competition and is closely related to people's lives. More than 99% of the enterprises in the industry are privately-owned small and medium-sized enterprises, mainly located in Guangdong, Zhejiang, Jiangsu, Shanghai, Fujian, Shandong, Hebei and other provinces and cities.

At present, the output of many hardware products in China ranks first in the world. Lighters, zippers, insulated cups, wrenches, pliers, zippers, and knives and scissors all occupy a very large share in the global market, which has an increasing impact on the world's hardware industry. At present, there are more than 220 countries and regions in the world with the presence of Chinese hardware products, and China’s position as a major producer of hardware products has been established.

According to industry survey data, the total output value of the hardware products industry has reached 800 billion yuan, and maintained a growth rate of more than 15% from 2005 to 2008, of which the entire industry exports reached 50.3 billion US dollars in 2008, accounting for about 40% of the industry's total output value - 50%, in addition to the 7% increase in 2007, has been maintained at a rapid growth of 20%-30%.

However, since the fourth quarter of 2008, the global financial crisis has had a huge impact on export-oriented companies. Tools hardware, construction hardware, locks, knife and scissors, zippers and other industries are most affected by this crisis.

The year 2009 was a year in which the development of the industry was more difficult and the competition was fierce. Exports decreased by 20.4% compared with the same period of the previous year, and the exports of ten categories of statistics all fell in different degrees. This is unprecedented in history. Happening. In 2009, the total amount of imports was US$13.817 billion, which also fell by 7.5%. However, the growth among them was: faucets, gardening industry, safes, lighters, cooking utensils, kitchen equipment. This fully illustrates the increase in demand for the above products in the domestic market. After the third quarter of 2009, the export situation gradually improved, and many companies took the opportunity to reverse the unfavorable trend of exports in the first half of the year, to a certain extent, reducing losses and enhancing confidence.

The analysis of some hardware products provided by the National Bureau of Statistics during the first half of 2010 showed that the output of locks was 850 million, an increase of 17.5% year-on-year; the output of domestic gas stoves was 12,588,000, an increase of 5.8% year-on-year; the output of domestic gas water heaters was 6,868,000, an increase from the same period of the previous year. Increased by 63.6%. The output of household range hoods was 8.305 million units, an increase of 34.7% year-on-year; the daily output of stainless steel products was 1.10.5 million tons, an increase of 51.4% year-on-year.

The data shows once again that after experiencing the decline in 2008, the current foreign trade shows a recovery growth, and domestic sales also show a very active development trend. With the promotion of a series of policies and measures to stimulate economic development in the country, such hardware products with domestic sales have maintained a steady growth for the rigid market that further stimulates domestic demand.

After the development in recent years, the variety of hardware products has been continuously enriched and the categories have gradually increased. At present, there are more than 10,000 varieties, and the product categories have also grown from the traditional daily hardware, architectural hardware, and hardware tools to include showers. Housing, gas appliances, range hoods, cooking utensils, zippers, locks, kitchen equipment and stainless steel products and other top ten products. The number of enterprises has also greatly increased, reaching more than 40,000 companies. More companies have sold more than one billion yuan annually. There are more and more hardware companies with modern management systems, modern factories, advanced technology equipment and sound environmental protection facilities. The backbone hardware companies have completely shaken off the backwardness image of “small, miscellaneous, dirty, and chaotic” in the past. The image of a modern hardware manufacturing enterprise that is both traditional and modern, both labor-intensive and relatively technical, has been gradually established.

Active Innovation, Brand Founding In the past five years, most of the hardware companies have completed their initial capital accumulation phase and began to advance to higher levels through technological innovation, structural adjustment, and brand strategy implementation.

Innovation became a consensus and the technical structure was further optimized. At the same time, implementing the brand strategy has received the response of the entire industry.

By 2007, 48 brands with 10 categories of products entered the Chinese brand list, including 8 gas water heaters, 7 taps, 6 hoods, 1 razor, 2 shower cabinets, and 3 lighters. There are 9 cooking utensils and 12 domestic gas stoves. By 2007, 13 industries had identified 115 brand names in the industry, including tools, locks, faucets, insulation cups, knives and scissors, and so on. In recent years, the industry has launched a re-evaluation of China's top ten well-known brands of faucets, shower accessories, valves, shower enclosures and other products, spurred the industry's ethos to become a brand enterprise, and promoted the improvement of brand awareness in the industry. The industry's technological innovation, quality management, corporate publicity and other improvements.

In addition, the hardware industry has developed rapidly in the region. The China Hardware Products Association closely cooperates with the local government of the industrial cluster and actively cultivates and builds industrial clusters with professional subdivision and a close industrial chain. It has cultivated and named 38 national-level Chinese hardware production and export bases nationwide. Among them, 18 new industrial bases were added during the “Eleventh Five-Year Plan” period.

The formation of distinctive regions has played an irreplaceable role in leading the development of the industry and driving the optimization and progress of the entire industry. A common feature of these industrial bases is that their characteristic economy occupies half of the local economy, and some even reach 70%, and it is truly a pillar industry of one economy. In accordance with the positioning of small products, large markets, and large industries, and with the support of local governments, we have adhered to specialization, scale, and intensive development. These industrial bases have gradually become industrial technology research and development centers, product design centers, and personnel training centers. Product Inspection Center and Information Center.

International Cooperation and Enhancing Influence In 2006, a world-renowned event

The 49th World Hardware Conference was held in Shanghai. This indicates that China's hardware industry has once again been highly recognized in the global hardware industry. Through the International Hardware Association (IHA) platform, China's hardware industry has accelerated exchanges and cooperation with the United States, Germany, Spain, the United Kingdom, Canada, Australia, Japan and other countries hardware industry organizations.

In holding the hardware exhibition, China International Hardware Exhibition 2006 formally cooperated with Germany's Cologne Exhibition Company, the world's largest international hardware exhibitor, with complementary advantages. In 2010, the exhibition area has reached 110,000 square meters. With a gradual increase of more than 10,000 square meters each year, it has now become the second largest exhibition in the global hardware industry. With the further development of the exhibition, the Chinese hardware industry has become more integrated with the world, and high-level exchanges with the international hardware industry have become more frequent. China International Hardware Show, as a bridge between China and the international market, has shown its increasingly important value.

In addition, the construction of various local hardware markets has achieved fruitful results, and the brand effect of the nation’s major hardware specialty market is increasing. Such as: Sichuan Dazu Hardware Specialty Market, Shandong Linyi Hardware Market, China Kitchen & Kitchen, etc., which have developed rapidly in terms of market connotation and scale, have become the main distribution centers in the region, and have played an active role in promoting the formation of the national hardware market. The role.